Faculty and Staff
Photo of Dr. Samar Aad

Dr. Samar Aad

Assistant professor

Samar Aad is an Assistant Professor of Management and Information Technology at the Adnan Kassar School of Business. She holds a Doctorate in Business Administration from Durham University, an MBA from the University of Liverpool, a PGCE from University of Sunderland along with a BS in Computer Science from the Lebanese American University.  Samar worked at the British Council in Beirut as the Examination Services Manager before moving to teaching. She took part in CIS accreditation teams, became an IB teacher, examiner, team leader and workshop leader. She taught at the IB level, ran PGCE, IT and non IT related workshops. In addition to teaching and designing online courses using different platforms, Samar added to her career the role of e-learning director. Her role was to drive technology in the education field by implementing and following appropriate Strategic plans. In October 2015 Samar got appointed at LAU as the Accreditation and Continuous improvement Coordinator to help mainly achieving the AACSB accreditation and look for further improvement in creating strategies, Assessment and continuous improvement processes at the AKSOB Adnan Kassar School of Business. In 2017 she was promoted to the Lead Accreditation and Continuous improvement and was involved in the School Survival Strategic Plan 2020-2025, the acquiring of the ACPHA hospitality program accreditation, the AACSB school reaccreditation among other strategic tasks. 

She has published papers in academic journals in the field of management and Accreditation. She also served as a reviewer in numerous refereed journals and participated as a speaker in international conferences. She is currently part of a funded inter-university project researching Digital Youth identity with University of Durham. 

Teaching Interests

Selected Publications

ORCID ID

Sayegh, N., Sayegh, N., Aad, S., & Karkoulian, S. (2024). The Mediating Effect of Knowledge Sharing and Usage on Human Resource Practices and Innovative Behavior: Developing vs. Countries of Crisis. International Journal of Knowledge Management (IJKM), 20(1), 1-18- Scopus Q2 https://doi.org/10.4018/IJKM.358007

Raaper, R., Hardey, M., Aad, S. “Negotiating authenticity and student transitions: Experiences of student -influencers on social media.” Journal of Youth Studies – Scopus Q1 https://doi.org/10.1080/13676261.2024.2419085.

Aad, S., Hardey, M. “Generative AI: Hopes, Controversies, and the Future of Faculty Roles in Education. Quality Assurance.” (https://doi.org 10.1108/QAE-02-2024-004) (Accepted 25 August 2024) Scopus Q2. https://doi.org/10.1108/QAE-02-2024-0043

Raaper, R., Hardey, M., Aad, S., “Filling the gap: Student influencers as support providers in marketised higher education”, Studies in Higher education journal-Scopus Q1. https://doi.org/10.1080/03075079.2024.2385614.

Souki, K. Aad, S., Karkoulian, S. (2024). “The correlation between 360 Degree Feedback Appraisals and their influence on Innovative behavior within the organization. Mediated by Organizational Justice. International Journal of Organizational Analysis.”  Accepted May 2024- Scopus Q2-https://doi.org/10.1108/IJOA-12-2023-4146

Raaper, R., Hardey, M., & Aad, S. (2024). “Understanding student influencers in higher education: A new perspective on authenticity and engagement. Studies in Higher Education.” https://doi.org/10.1080/03075079.2024.2385614

Aad, S., Ginzarly, M., F.J. Srour (2023) “The Interplay of Institutional Support and Faculty Roles during the Covid-19 Pandemic: Implications for the future of Online Teaching and Learning, Online Learning Journal.” Status: Accepted July 2023- Published March 2024. Scopus Q1-https://doi.org/10.24059/olj.v28i1.3911

Kertechian, K.S., Karkoulian, S., Ismail, H.N. and Aad Makhoul, S.S., 2022. A between-subject design to evaluate students’ employability in the Lebanese labor market. Higher Education, Skills and Work-Based Learning, 12(4), pp.732-748.

Makhoul, S. A. (2019). Higher education accreditation, quality assurance and their impact to teaching and learning enhancement. Journal of Economic and Administrative Sciences.