Dr. Hiba Koussaifi

Dr. Hiba Koussaifi is a visiting Assistant Professor of Marketing. She holds a Ph.D. in Marketing from Northumbria University Newcastle (UK), an MSc in Economic and Consumer Psychology from University of Exeter (UK) and a BSc in Graphic Design from LAU. She is the receiver of the LAU President Award in 2001. 

Dr. Koussaifi has 15 years of work experience covering areas in graphic design, new product development and marketing research. During the course of her career she managed several multi-country marketing research projects for major corporations and brands in the MENA region.   

Teaching Interests

  • Marketing
  • Consumer Behavior
  • Marketing Research
  • Service Marketing 

Research Interests

  • Consumer Behavior
  • Service Marketing

Selected Publications

In Refereed Conferences

Koussaifi, H. (2017, July). Underlining the role of companions in the complaint process in a restaurant context. Academy of Marketing Conference 2017, University of Hull, Hull, UK

Koussaifi, H and Hart, D. (2016, July).“Tell Me What Happened”; Uncovering Live, Real and Rich Complaint Stories. Academy of Marketing Conference 2016, Northumbria University Newcastle, Newcastle, UK