Dr. Omar Itani

Bio

Omar Itani is an Assistant Professor of marketing. He holds a PhD in Marketing from the University of Texas Arlington, an MBA, and a BS in Business Marketing with High Distinction from LAU. He has been awarded scholarships for all his degrees. He was a lecturer at the University of Texas Arlington where he taught Social Media Marketing, International Marketing, Principles of Marketing, and Professional Selling. He is actively involved in academic research and has published multiple papers in top marketing journals. He has been participating in leading marketing conferences. His research has been presented at reputable conferences including American Marketing Association, Society of Marketing Advances, Marketing Management Association, National Conference of Sales Management, and Global Sales Science Institute. He is affiliated with a multitude of International Associations such as the American Marketing Association, Academy of Marketing Science, and the Beta Gamma Sigma Association.

Teaching Interests

  • Digital and Social Media Marketing
  • Marketing Strategy
  • Professional Selling
  • Relationship Marketing
  • Services Marketing

Research Interests

  • Social Media/Social CRM
  • Services Marketing
  • Relationship Marketing
  • Personal Selling and Sales Management
  • Business Ethics
  • Meta-analysis

Awards

  • Beta Gamma Sigma Lifetime Membership (2017)
  • American Marketing Association - Sheth Foundation Doctoral Consortium Fellowship, University of Notre Dame (2016)
  • Marketing Ph.D. Student Research Award, University of Texas Arlington (2016)
  • Business Ethics Program Research Grant, University of Texas Arlington (2015)

Publications

In Refereed Journals:

Agnihotri, R., Trainor, K. J., Itani, Omar. S., & Rodriguez, M. (2017). Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India. Journal of Business Research, 81, 144-154. https://doi.org/10.1016/j.jbusres.2017.08.021

Itani, Omar. S., Agnihotri, R., & Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler. Industrial Marketing Management, 66, 64-79. https://doi.org/10.1016/j.indmarman.2017.06.012

Gabler, C. B., Agnihotri, R., & Itani, Omar. S. (2017). Can salesperson guilt lead to more satisfied customers? Findings from India. Journal of Business & Industrial Marketing, 32(7), 951-961.https://doi.org/10.1108/JBIM-12-2016-0287

Agnihotri, R., Gabler, C. B., Itani, Omar. S., Jaramillo, F., and Krush, M. (2017). “Sales-service ambidexterity and its impact on salesperson role perception and adaptability”, Journal of Personal Selling & Sales Management, 37(1), 27-41. (Equal contribution) http://dx.doi.org/10.1080/08853134.2016.1272053

Itani, Omar. S. & Inyang, E. A. (2015). “The effects of empathy and listening of salespeople on relationship quality in the retail banking industry: The moderating role of felt stress”, International Journal of Bank Marketing, 33(6), 692-716.https://doi.org/10.1108/IJBM-06-2014-0076

Dagher, G. K., & Itani, Omar. S. (2014). “Factors influencing green purchasing behavior: Empirical evidence from the Lebanese Consumers”, Journal of Consumer Behaviour, 13(3), 188-195.http://onlinelibrary.wiley.com/doi/10.1002/cb.1482/epdf

Dagher, G. K., Itani, Omar. S. & Kassar, A. N.  (2015) “The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as the Moderator”, Contemporary Management Research, 11(2), 179-205.

Dagher, G. K. & Itani, Omar. S. (2012). “The influence of environmental attitude, environmental concern and social influence on green purchasing behavior”, Review of Business Research, 12(2), 104-111.

In Refereed Conferences:

Omar S. Itani, Kalra, A., and Agnihotri. R. “Social media, salesperson knowledge and B2B relationship”, accepted for presentation and proceeding inclusion at the Society for Marketing Advances Conference – Louisville, Kentucky, USA - November 2017.

Ashish, Kalra, Brewer, L., and Itani, O. S. “Effect of service provider’s facial attractiveness on customer outcomes”, accepted for presentation and proceeding inclusion at the Society for Marketing Advances Conference – Louisville, Kentucky,  USA - November 2017.

Omar S. Itani “Customer Relationship Management Technology Use of Salespeople”, accepted for presentation and proceeding inclusion at the Annual Conference of the EuroMed Academy of BusinessRoma, Italy - USA - September 2017.

Omar S. Itani “Bringing moral identity into sales”, National conference of Sales Management – St. Louis, Missouri, USA - April 2017.

Omar S. Itani, Alnakhli, H., Han, M., and Sun, S. “Variety seeking at the brand level: Unidentified strategy used by luxury shoppers”, Marketing Management Association Conference – Chicago, Illinois, USA - March 2017.

Omar S. Itani, Kalra, A., Gabler, C., and Agnihotri, R., “Boundary spanning employees’ pro-social disposition and B2B relationships: Lessons from India”, American Marketing Association Summer Conference – Atlanta, Georgia, USA - August 2016.

Ashish Kalra, Itani, O. S., and Agnihotri, R. “The good and the bad of competitive coworkers: performance impact through creativity and emotional exhaustion”, American Marketing Association Summer Conference – Atlanta, Georgia, USA - August 2016.

Omar S. Itani, Kalra, A., and Inyang, E. “Revisiting the relationship between organizational ethical climate and job satisfaction of salespeople”, Global Sales Science Institute Conference – Birmingham, England - June 2016.

Omar S. Itani, “The answer is to empower your sales force when it comes to sales technology”, National Conference of Sales Management – Milwaukee, Wisconsin, USA - March 2016.

Colin Gabler, Agnihotri, R., Trainor, K., Krush, M., and Itani, O. S. “The role of guilt relational orientation selling, and positive outcome feedback on customer satisfaction”, National Conference of Sales Management – Milwaukee, Wisconsin, USA - March 2016.

Omar S. Itani, “CRM sales technology: New perspectives and dark side outcomes”, Texas Ph.D. Conference University of Texas at Arlington – Arlington, Texas, USA - March 2016.

Omar S. Itani, “Sales quota and salesperson’s selling behavior: The missing link of felt stress and the moderating role of ethical climate”, National Conference of Sales Management – Houston, Texas, USA - April 2015.

Holly Syrdal and Itani, O. S. “Student evaluations of teaching: What can text analytics reveal from qualitative data?” Marketing Management Association Conference – San Antonio, Texas, USA - September 2014.

Grace Dagher, Omar S. Itani, and Abdul-Nasser Kassar, “Factors influencing green purchasing behavior”, Association of Collegiate Marketing Educators, Federation of Business Disciplines – Albuquerque, New Mexico, USA - March 2013.