Dr. Rania El Haddad
Rania El Haddad is an associate professor in the Department of Hospitality Management and Marketing. She holds a PhD in Management from the University of Surrey, UK, an MBA in International Hospitality Management from IMHI (ESSEC-Cornell) France and a BA from Les Roches - Switzerland.
Prior to joining the Adnan Kassar School of Business in 2010, she worked as a lecturer in several universities in Europe and especially in the UK, where she led modules at the graduate and undergraduate levels. she supervised doctoral and masters students to completion in areas related to the hospitality industry and marketing. She worked for several hospitality companies including Four Seasons, Kempinski, Westin of Starwood and InterContinental Hotels.
Her research looks to explore the practice of revenue management in the hospitality industry, focusing particularly on the impact on customers.
- Revenue Management
- Distribution Channels
- Service Operations Management
- Services Marketing
- Hospitality and Tourism topics: Trends in Hospitality & Tourism, Hospitality Marketing, Critical Issues in Hospitality & Tourism, Hospitality Purchasing, Hospitality & Tourism Management, Convention & Events Management
- Service Quality
- Tourism/Service Marketing
- Revenue Management
- Loyalty/Behavioral Intentions
Hallak, R., Assaker, G., & El Haddad, R. (2017). Re-examining the relationships among perceived quality, value, satisfaction and destination loyalty: A higher-order structural model. Journal of Vacation Marketing (ABDC 2016: A; Impact factor: 1.091).
El Haddad, R. (2016). Applying a marketing approach to the internationalization of a technology SME: The case of a French SaaS vendor. Services Marketing Quarterly, 37(4), 255-271.
El Haddad, R., Assaker, G., & Hallak, R. (2015). Price fairness perceptions and hotel customers’ behavioral intentions. Journal of Vacation Marketing, 21(3).
El Haddad, R. (2015). Exploration of revenue management practices: Case of an upscale budget hotel chain. International Journal of Contemporary Hospitality Management, 27(8), 1791-1813.
Dr. El Haddad’s publications are available in her profile on Research Gate.