Mr. Albert Andraos
Albert Andraos is a senior instructor of marketing. He holds an MA in sales management from Webster University, and a B.Sc. in management from Font Bonne College. He was an instructor at NDU, AUB, and the military academy where he taught English and MBA courses of which, organizational behavior, marketing management and business strategy and policy. He is involved in academic research and has publications in marketing journals. He has always been active in social and civic activities. He is currently the marketing and sales consultant of CashBack international and Outlook advertising and has previously worked with leading advertising firms such as Intermarkets advertising agency and American Life Insurance Company.
Promotion and Social Marketing
Kassar AN., Andraos A., Agopian G., Effects of Perceived Product Quality On Soft Drink Brand Loyalty In The Lebanese Market, submitted to the Academy Of Marketing Studies Journal, forthcoming 2014.