AKSOB marketing professors and MBA graduate recognized for their study on the impact of fake news on brands and social media.
LAU’s Interim Dean of AKSOB Wassim Shahin will assume his new post effective September 1, 2019.
AKSOB faculty’s research revolves around the role and impact of sales-based social media and CRM technology.
AKSOB faculty, Dr. Guy Assaker, will be studying ways to mitigate risk perception of tourism destinations in MENA, as part of prestigious fellowship program.