News

SAP Dual Study Program Boosts Career Prospects for LAU Students

LAU’s AKSOB organizes an awareness session on two new tracks for the SAP Dual Study Program.

AKSOB’s Business and Management Programs Ranked by QS, Again

AKSOB’s Business and Management studies place LAU among the top 10 universities in the Arab world.

Research Highlight: People Trust Feelings Over Cold Hard Facts in Times of Crisis

AKSOB faculty’s research explains how and why people trust feelings over facts when dealing with highly threatening issues.

Appears in Department of Marketing

AKSOB Research Papers Highlight - March 2020

This report aims at underlining our faculty’s constant success in the world of academic papers.

HR Data Analytics: The Key to Strategic Business Decisions

LAU’s Institute for Human Resources at the Adnan Kassar School of Business hosts a workshop on HR Data Analytics.

AKSOB Marketing Department Wins Best Paper Award at Prestigious Conference

AKSOB marketing professors and MBA graduate recognized for their study on the impact of fake news on brands and social media.

Appears in Department of Marketing

AKSOB’s EMBA Students Meet with Servant Leaders in Madrid

The Adnan Kassar School of Business offers its graduate students the opportunity to meet with top industry leaders and high-ranking government officials.

Dr. Wassim Shahin appointed Dean of the Adnan Kassar School of Business

LAU’s Interim Dean of AKSOB Wassim Shahin will assume his new post effective September 1, 2019.

Honoring Lebanon’s Hospitality Industry Leaders

AKSOB’s Hospitality and Tourism Management department honors the accomplishments and contributions of twelve of Lebanon’s hospitality industry leaders.

Appears in Department of Hospitality and Tourism Management

Research Highlight: What Is SocialCRM and Why Is It Important for Sales?

AKSOB faculty’s research revolves around the role and impact of sales-based social media and CRM technology.

Appears in Department of Marketing