Marketing Course Leverages Power of Interactive Case Studies

The Harvard case method teaching featured a world’s first interactive case within the Marketing Strategy course at AKSOB

Hospitality Students Take Home Top Prizes at Cuisine Competition

Eulalie Serhal and Lama Zock land an internship at Paris restaurant of famed chef Alain Ducasse.

Appears in Department of Hospitality Management & Marketing

How to Take a Local Brand International

A designer panel talks to up-and-comers about international success.

Appears in Department of Hospitality Management & Marketing

AKSOB Programs Ranked by QS

Business studies and management land LAU on the international ranking map, again.

Research Highlight: Pros and Cons of Sales-Service Ambidexterity

AKSOB faculty investigates how playing a dual role takes its toll on salesforce performance and customer satisfaction.

AKSOB Dean Elected President of the Middle East Economic Association

Dr. Wassim Shahin talks about plans for MEEA and the implications for LAU.

Lebanese Econometric Study Group Convenes at LAU

Econometric scholars from around the world share and receive reviews on their research.

Appears in Department of Economics

Demystifying Big Data

How can organizations use data for marketing and growth?

EMBA Graduates Credit the Degree for Their Success

Dozens of EMBA alumni gather for their all-class reunion

Innovative Business Plans Compete at AKSOB

Students devise business solutions to everyday problems.