News

AKSOB Marketing Department Wins Best Paper Award at Prestigious Conference

AKSOB marketing professors and MBA graduate recognized for their study on the impact of fake news on brands and social media.

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AKSOB’s EMBA Students Meet with Servant Leaders in Madrid

The Adnan Kassar School of Business offers its graduate students the opportunity to meet with top industry leaders and high-ranking government officials.

Dr. Wassim Shahin appointed Dean of the Adnan Kassar School of Business

LAU’s Interim Dean of AKSOB Wassim Shahin will assume his new post effective September 1, 2019.

Honoring Lebanon’s Hospitality Industry Leaders

AKSOB’s Hospitality and Tourism Management department honors the accomplishments and contributions of twelve of Lebanon’s hospitality industry leaders.

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Research Highlight: What Is SocialCRM and Why Is It Important for Sales?

AKSOB faculty’s research revolves around the role and impact of sales-based social media and CRM technology.

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Challenges Facing Lebanese Business Schools

OSB and AKSOB host a workshop on the major challenges facing Lebanese business schools.

LAU Conducting Research at ESSEC Business School

AKSOB faculty, Dr. Guy Assaker, will be studying ways to mitigate risk perception of tourism destinations in MENA, as part of prestigious fellowship program.

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The Impact of New Technologies on Sustainability and Innovations

The Adnan Kassar School of Business hosts a paper development workshop on the impact of new technologies on sustainability and innovations.

How to Survive in the Age of Automation

LAU’s Graduate Studies and Research Office in collaboration with AKSOB hosts a workshop on bridging the academic, research and industry gaps through Data Analytics.

Reinventing Performance Management: How to Do it Right

LAU’s Institute for Human Resources at the Adnan Kassar School of Business hosts a forum on effective strategies for engaging talent.