LAU Business Students Achieve 2nd Place in Cosmaline Campus Craze Competition
Mentored by Assistant Professor of Marketing Hounaida El Jurdi, a team of outstanding LAU business students won second place in the Cosmaline CampusCraze competition. Organized by Cosmaline of the Malia Group, the competition on May 20, 2025, brought together in the final round six student groups from six universities this year.
Representing LAU with creativity and determination, marketing sophomores Mayleen Akelian and Cyrella El Hachem; international business sophomore Razan Chour; senior marketing student Karem Al Moayyad; and junior marketing student Karma Abi Chahine earned their place among the six shortlisted teams tasked to develop a marketing campaign for Cosmaline’s hijab line of haircare products. The team showcased their creative ideas before a group of experts from Malia Group and earned a $750 cash prize during the event.