BS in Business Studies - Marketing

This program is offered by the Department of Hospitality Management & Marketing

Marketing is the process by which businesses communicate their intrinsic value to potential customers and to other businesses via marketers who’ve got the know-how of communicating this value, winning customer’s trust and applying their knowledge and creativity into real life situations. Marketers often do the necessary research to study their target audience,anticipate their needs, and devote a vast amount of efforts to showcase their company in a positive light and draw their targeted audience to consider their company’s goods and services by satisfying their needs in an efficient and lucrative manner and meeting their expectations.

Marketing has the power of building brand awareness, growing businesses,increasing sales and engaging customers; and this is due to the fact that the range of services related to it, such as sales, public relations, advertising, research, consumer behavior and new media, all have the purpose of conveying the intended image to the end-customer.  

The main aim of the BS in Business Studies with emphasis in Marketing is to acquaint you with a full range of skills and knowledge in business management, with a focus on marketing and the many sub-fields it incorporates, enabling you to successfully create the brand image/message and transmit it in a beneficial way. 

The BS in Business Studies - Marketing prepares you for graduate studies, such as the MBA, MS or MA, as well as for professional certifications.

Emphasis Curriculum

The minimum number of credits required to graduate with a BS in Business Studies with an emphasis in Marketing is 92 credits. 

Along with the General University (LAC), Business Core and Free Elective Requirements, the student should complete all of the Emphasis Requirements below, along with 9 credits of Business Electives.

Emphasis Requirements (12 credits)

Number Course Cr.
MKT304 Consumer Behavior 3
MKT312 E-Marketing 3
MKT421 Marketing Research 3
MKT498  Marketing Strategy 3

Business Electives (9 credits)

Any of the following 
Number Course Cr.
MGT236 Communication Skills 1
QBA301 Intermediate Managerial Statistics 3
MKT302 Integrated Marketing Communication 3
MKT305 Services Marketing 3
MKT308 Hospitality Marketing 3
MKT310 Retailing and Merchandising 3
MKT311 International Marketing 3
MGT336 Developing a Business Plan 1
MGT338 Negotiation Skills 1
MKT399 Internship/ Practicum 1
MGT436 Personality and Career Development 1
MGT438 Leadership Skills 1
MKT488 Special Topics in Marketing 3

Career Prospects

Marketing professional career opportunities are growing in Lebanon and abroad. 

The marketing graduate goes on to work in:

  • Sales 
  • Advertising 
  • Public Relations
  • Brand Management
  • Media
  • Wholesale/Retail
  • Digital Media
  • Market Research
  • Copywriting