Academics

BS in Business - Marketing

This program is offered by the Department of Marketing .

Marketing is the process by which businesses create value and communicate it to their potential customers winning customer’s trust in order to establish a profitable long-term relationship with them. Marketers often do the necessary research to study their target audience, anticipate their needs and wants, and develop a product or service accordingly. 

Marketing has the power of building brand awareness, engaging customers increasing sales and growing businesses. This is due to the fact that the range of skills related to it, such as marketing research, consumer behavior, new product development, pricing, sales, public relations, digital marketing, advertising and customer relationship management enable managers to draw their targeted audience to consider their company’s goods and services by meeting their expectations and satisfying their needs in a profitable manner.

The main aim of the BS in Business Studies with emphasis in Marketing is to acquaint you with the fundamental skills and knowledge in business management, with a focus on marketing and the many sub-fields it incorporates, enabling you to successfully develop a unique value proposition and transmit it in an effective way. 

The BS in Business Studies - Marketing prepares you for the job market as well as graduate studies, such as the MBA, MS or MA, and professional certifications.

Emphasis Curriculum (Before Fall 2026) 

The changes in Liberal Arts and Sciences (LAS), business electives, and free electives requirements are applicable for the entering class of Fall 2021. Existing students may choose to follow the old or below new curriculum.

A minimum of 92 credits are required to graduate, distributed as follows:

* The core business courses ECO201 and ECO202 fulfill 6 of these credits, as they are also LAS Social Sciences requirements.

Business Core Requirements (36 credits)

Emphasis Requirements (12 credits)

Business Electives: Choose any 12 credits of the following courses:

BLOCK A: Minimum 6 credits

BLOCK B: Maximum 6 Credits

1- Soft Skills: Maximum 3 Credits 

2- Vertically Integrated Projects: Maximum 3 Credits

3- Other Electives

LAS Requirements (30 credits)

Free Electives (8 credits)

Emphasis Curriculum (As of Fall 2026)

A minimum of 92 credits are required to graduate, distributed as follows:

* The core business courses ECO201 and ECO202 fulfill 6 of these credits, as they are also LAS Social Sciences requirements.

Business Core Requirements (36 credits)

* Major-specific course with the appropriate code: ACC399, FIN399, FEM399, ITM399, IBS399, MGT399, or MKT399.

Marketing Emphasis Requirements (12 credits)

Business Electives (12 credits)

Block A: Minimum 6 credits

Block B: Maximum 6 credits

1- Soft Skills: Maximum 3 credits

2- Vertically Integrated Projects: Maximum 3 credits

3- Other Electives

LAS Requirements (30 credits)

Free Electives (8 credits)

Recommended Study Plan (Before Fall 2026) 

Year One

Fall (15 credits)

Spring (16 credits)

Year Two

Fall (15 credits)

Spring (15 credits)

Year Three

Fall (16 credits)

Spring (15 credits)

NB: Emphasis Electives: Choose any 12 credits of the following courses:

BLOCK A: Choose a minimum 6 credits of Marketing Elective courses: 

Note: MKT488 can be taken more than once for credit when topics differ.

BLOCK B: Choose a maximum of 6 credits Business Elective courses from the below list: 

Recommended Study Plan (As of Fall 2026)

Year One

Fall (15 credits)

Spring (15 credits)

Year Two

Fall (16 credits)

Spring (15 credits)

Summer (after Year Two) 

Year Three

Fall (15 credits)

Spring (15 credits)

Career Prospects

Marketing professional career opportunities are growing in Lebanon and abroad. 

The marketing graduate goes on to work in: