BS in Business - Marketing

Marketing is the process by which the business communicates with the customer for whom a specific product/service is tailored. The process, which includes the research and anticipation of customer requirements, consists of a number of efforts aiming at supplying the customers’ needs in an efficient and lucrative manner while meeting expectations and retaining loyalty.

Marketing makes or breaks businesses, no matter how the latter perform well in other functions, and this is due to the fact that the range of services related to it, such as sales, public relations, advertising, research, consumer behavior and new media, all have the purpose of conveying the intended image to the end-customer.  

The main aim of the BS in Business with emphasis in Marketing is to acquaint you with a full range of skills and knowledge in business management, with a focus on marketing and the many sub-fields it incorporates, enabling you to successfully create the brand image/message and transmit it in a beneficial way. 

The BS in Business Marketing prepares you for graduate studies, such as the MBA, MS or MA, as well as for professional certifications.

Emphasis Curriculum

The minimum number of credits required to graduate with a BS in Business with an emphasis in Marketing is 92 credits. 

Along with the General University (LAC), Business Core and Free Elective Requirements, the student should complete all of the Emphasis Requirements below, along with 9 credits of Business Electives.

Typical Study Plan (pdf)

Emphasis Requirements (12 credits)

Number Course Cr.
MKT304 Consumer Behavior 3
MKT412 E-Marketing 3
MKT421 Marketing Research 3
MKT498  Marketing Strategy 3

Business Electives (9 credits)

Any of the following 
Number Course Cr.
MGT236 Communication Skills 1
QBA301 Intermediate Managerial Statistics 3
MKT302 Integrated Marketing Communication 3
MKT305 Services Marketing 3
MKT308 Hospitality Marketing 3
MKT310 Retailing and Merchandizing 3
MKT311 International Marketing 3
MGT336 Developing a Business Plan 1
MKT399 Internship/ Practicum 1
MGT436 Personality and Career Development 1
MKT488 Special Topics in Marketing 3

Career Prospects

Marketing professional career opportunities are growing in Lebanon and abroad. 

The marketing graduate goes on to work in:

- Sales 
- Advertising 
- Public Relations
- Brand Management
- Media
- Wholesale/Retail
- Digital Media

- Market Research
- Copywriting