BS in Business Courses

General Business

BUS105 Business Mathematics [3-0, 3 cr.]

This is a freshman course for students admitted to the Business School. The course equips students with the mathematical skills required to better understand the many concepts and tools that are encountered in their studies in business and economics. Solving simultaneous equation systems, identifying the difference between linear and non-linear functions and equations, learning the basic rules of differentiation and integration, and recognizing the use of exponential and logarithmic functions are some of the topics covered in the course. 

BUS201 Introduction to Business [3-0, 3 cr.]

This course is an introductory survey of the business environment. Topics include basic business functions and their interrelationships, accounting, finance, management, marketing and economics.

BUS202 Business Communication [3-0, 3 cr.]

This course entails the development of writing skills applied to various forms of business communication.
Prerequisites: ENG101 and ENG102.

BUS205 Survey of Economics and Marketing [3-0, 3 cr.]

This course is an introduction to the basic principles of microeconomics and marketing. The course addresses the theory of consumer behavior, cost and price determination, the elements of the marketing mix, as well as the product, pricing, promotion, and distribution decisions.
This course is not open to students majoring in Business, or to those who have taken either ECO201 or MKT201.

BUS213 Business Law and Ethics [3-0,3cr.]

This course is an introduction to the American/Lebanese legal environment. It entails the survey of the American/Lebanese judicial system, business ethics, contract laws, business organization, antitrust law and commercial agencies; all in a comparative approach.
Equivalent: BUS203.

BUS299 Civic Engagement Course [0 cr.]

This is a mandatory zero credit (Pass/Fail basis) civic engagement course for all students in the B.S. in Business Studies. It is a guided community service experience based on a plan designed by the school in cooperation with the Outreach and Civic Engagement office. 
Prerequisites: Business major, good academic standing.

BUS311 Research Methods [3-0, 3 cr.]

This course acquaints students with the importance of research in business. Topics include a research proposal design, data collection, and descriptive and statistical analysis.
Prerequisites: QBA301.

BUS399 Business Internship/Practicum [1 cr.]

This is a mandatory internship /practicum course for all students in the BS Business Studies program. It is a guided work experience based on a plan designed and agreed upon by the school and the employer, respectively.
Prerequisites: Business Major, junior and good academic standing.

QBA201 Managerial Statistics [3-0, 3cr.]

This course covers the basic concepts in descriptive and inferential statistics relevant to managerial decision making. Topics include data analysis, probability, random variables, sampling distributions, estimation, hypothesis testing and regression. Examples and case studies are drawn from finance, marketing, and management to aid understanding of the statistical techniques and assist in their implementation. Extensive use of statistical software package tools is made for representing and analyzing data.
Equivalent: BUS210.

QBA301 Intermediate Business Statistics [3-0, 3 cr.]

This course addresses more advanced topics in statistics for business students. 
Prerequisites: BUS210.

OPM301 Operation and Production Management [3-0,3cr.]

This course introduces students to the concepts and quantitative methods for solving problems in manufacturing and service operations. It presents a systematic study of managerial and mathematical techniques for the production of goods and services. The course develops your knowledge of resource planning. Topics include, but are not limited to, operations and supply chain management, process design, quality management, supply and demand planning, and scheduling. Student work will focus on the application of these concepts to actual business situations.
Prerequisites: QBA201 or equivalent.
 

Accounting

ACC203 Financial Accounting [3-0,3cr.]

An introduction to the theory and practice of accounting and financial reporting that enables students to understand and hence use financial information in decision making. The course covers the accounting cycle, the preparation of financial statements, and accounting for assets, liabilities, equities, revenues and expenses. Computer application of the above topics is used in the learning process.
Equivalent to: ACC201.

ACC204 Managerial Accounting [3-0, 3cr.]

This course provides an introduction to Managerial Accounting.  Development of managerial decision-making skills is stressed through the coverage of the following topics: Job- order costing; Process costing; Activity-based costing; Cost-Volume-Profit analysis; Profit planning & budgeting; Segment reporting; Relevant costs; Capital budgeting.  Computer application of the above topics is used in the learning process.
Prerequisites: ACC203.

ACC311 Intermediate Accounting I [3-0, 3cr.]

An in- depth study of accounting issues related to the measurement and reporting of assets, liabilities and income in accordance with IRFS; emphasis is placed on the theory behind the numbers. The course covers: Accounting conceptual framework, the use of time value of money in accounting, accounting for assets and liabilities, and the preparation of financial statements. Computer application of the above topics is used in the learning process.
Equivalent to: ACC301.
Prerequisites: ACC204.

ACC312 Intermediate Accounting II [3-0, 3cr.]

A continuation of Intermediate Accounting I, this course is an in-depth study of the various components of stockholders’ equity. The course also includes a fairly detailed study of accounting for investment, income taxes, leases, pensions, revenue recognition, preparation of the statement of cash flows, and footnotes disclosures. Computer application of the above topics is used in the learning process.
Prerequisites: ACC311.

ACC399 Accounting Internship [-0-1, 1 cr.]

This course allows students to earn one credit by working during summer vacation, for a period of 4 weeks, in an accounting position. Students are required to write a report about their daily activities. The report forms the basis of their supervision and evaluation by instructor.
Prerequisites: Junior standing. 

ACC405 Forensic Accounting [3-0, 3 cr.]

The course covers many types of financial statement fraud, including asset misappropriation, fraudulent financial statements, tax fraud, and electronic fraud. Topics include the detection, prevention, investigation and resolution of various types of fraud. Guest speakers and videos can be used to enhance the real-world nature of the course.
Prerequisite: ACC312 

ACC413 Internal Audit [3-0, 3 cr.]

The course develops an understanding and appreciation of the role of internal auditing in an organization. It covers the operational approach of the internal auditor in areas such as purchasing, production, personnel, financial management, computer operations and international operations. The course also considers the planning and organizing of an internal audit department and coordination with the outside auditor.
Prerequisites: ACC312, ACC 401.

ACC420 Information Technology Audit [3-0, 3 cr.]

The course introduces typical aspects of information technology (IT) audits:  the audits of computerized information systems, the computer facility, and the process of developing and implementing information systems. Students will learn to plan, conduct, and report on these three types of IT audits. Additional topics covered by the course include challenges posed by emerging information technologies, advanced audit software, business continuity planning, and the role of the IT auditor as an advisor to management.
Prerequisites: ACC312, ACC401.

ACC431 / FIN431 Financial Statements Analysis [3-0, 3 cr.]

Financial Statements provide users with a quantitative picture of the company. This course integrates and enhances students’ knowledge of Financial Accounting Principles and Managerial Finance to help them develop the skills needed to understand, analyze, interpret, and accordingly adjust the information contained in a company’s financial statements. Emphasis is placed on how managers / investors / financial analysts use this information to make well-informed decisions and conclusions with regard to the firm’s operating and financial performance, financial strength, and value.
Prerequisites: ACC203 and FIN301.
 

Banking and Finance

FIN301 Managerial Finance [3-0,3cr.]

This course is concerned with the firm’s investment and financing decisions. Students learn how financial managers raise funds for their corporations and how they allocate these funds among the assets of the firm. Topics include: Goal of the financial managers, cash flow estimation, financial statement analysis, time value of money, risk and return, valuation of bonds and stocks, and capital budgeting.
Prerequisites: ACC203 and a completion of 24 credits.

FIN302 Financial Institutions & Markets [3-0,3cr.]

This course focuses on understanding the operations of financial institutions, markets, and instruments. Topics include central banks and other financial institutions, as well as the types of financial markets and instruments, and interest rates
Prerequisites: ACC203, ACC204, ECO201 and ECO202.

FIN311 Banking Operations [3-0,3cr.]

This course is concerned with the management of commercial banks’ operations. It provides students with a description and analysis of those operations. It also covers the techniques and tools commercial bank managers apply to perform their job. Topics include the structure and internal organization of banks, lending policies, asset and liability management, risk management, and capital adequacy
Prerequisites: FIN301 and FIN302.

FIN321 Introduction to Insurance [3-0,3cr.]

This course covers the theory of risk management and insurance, the institutional aspects of the insurance industry, and the decision-making tools used in the insurance industry.
Prerequisites: FIN301 and FIN302.

FIN322/IBS321 Global Financial Management [3-0,3cr.]

This course explores the global financial environment in which a multinational firm operates.  The course covers foreign exchange markets, international financial markets, international capital flows, international investing, and international trade and risk management issues.  In addition, the course will discuss financial tools used by managers of firms operating in a global market.
Prerequisites: FIN301 and FIN302.

FIN323 Islamic Banking and Finance [3-0,3cr.]

This course focuses on the principles and implications of the Islamic Shariah (law) pertaining to the economic and financial systems. It covers the operations of Islamic banks by examining various debt-based and profit-sharing financing instruments as well as liquidity and risk management techniques. It reviews different Islamic investment vehicles, including Shariah-compliant equities, Sukuk, and Takaful investments.Prerequisites: FIN301, FIN302 

FIN401 Corporate Finance [3-0,3cr.]

This course is concerned with the following topics: short- and long-term financial management, including capital budgeting with uncertainty, capital structure, dividend policy, corporate governance, and mergers and acquisitions. It emphasizes the case study approach to learning.
Prerequisites: FIN301 and FIN 302.

FIN411 Security Analysis & Portfolio Management [3-0,3cr.]

This course is concerned with the analysis, evaluation, and trading of financial securities. It also covers bond and stock portfolio management, which includes the topics of: risk and return, diversification, efficient portfolios, market efficiency, and the Capital Asset Pricing Model. Students will gain hands-on experience by managing a portfolio of securities during the term.
Prerequisites: FIN301 and FIN 302.

FIN421 Financial Derivatives [3-0, 3 cr.]

This course is concerned with derivative securities and markets. Topics include options, option markets, option strategies, option pricing models, futures, futures markets, futures’ strategies, futures’ pricing models, and swaps and financial risk management using derivatives.
Prerequisites: FIN411.

FIN431/ ACC431 Financial Statements Analysis [3-0,3cr.]

Financial Statements provide users with a quantitative picture of the company. This course integrates and enhances students’ knowledge of Financial Accounting Principles and Managerial Finance to help them develop the skills needed to understand, analyze, interpret, and accordingly adjust the information contained in a company’s financial statements. Emphasis is placed on how managers / investors / financial analysts use this information to make well-informed decisions and conclusions with regard to the firm’s operating and financial performance, financial strength, and value.
Prerequisites: ACC203, ACC204 and FIN301.

Family and Entrepreneurial Business Management

FEM301 Entrepreneurship and Small Business Management [3-0, 3 cr.]

This course is designed to address the complex workings of small family-owned and run businesses . It will give students a working knowledge of the tools and concepts involved in preparing a business plan. Topical coverage includes foundations of entrepreneurship, forms of ownership and franchising, methods for determining the value of a business, marketing and financial considerations in building a business plan, managing inventory in small businesses, quality control and just-in-time techniques, managing human resources in the family businesses, techniques for enhancing profitability, and global aspects of entrepreneurship.
Prerequisites: MGT201.

FEM304 Family Business Management [3-0, 3 cr.]

This course is designed to address the challenges unique to family-owned and run businesses. It will help students develop action plans for their family businesses. Topical coverage includes concepts of corporate governance versus classical governance, structures of a family business, key elements of a governance structure, family businesses versus board of directors, securing succession as a key governance measure, handling the control task as a key governance measure, ownership and developmental dimensions, founders and entrepreneurial experience, and the structures and plans guiding developments. Other topics include families as sources of capital, leadership in family businesses, separating family life and work life, how to work with family relations, children in the family business, working with siblings, working with the expected family, divorce/marriage, and other complexities affecting the business, dynamics of succession, managing the transition, sibling rivalry, and multi-generational issues.
Prerequisites: MGT201.

FEM311 Small Business Startup Laboratory [3-0, 3 cr.]

The objective of this course is to encourage students to start new businesses and to address functional ways of startups. It will include topics such as the types of new businesses, new markets and the web, how to start marketing on the web, creating and designing your webpage, electronic commerce and the future, how to find new products, how to sell online, evaluation of potential startups, site selection and layout, competitive advantage and marketing research, pricing and credit policies, and preparing small businesses to go global. The course includes a laboratory and students will end up with a feasibility study or a business plan.
Prerequisites: Senior standing, MGT201 and MKT201.

FEM321 Venture Growth Strategies for Entrepreneurs [3-0, 3 cr.]

This course is designed to help entrepreneurs manage growth opportunities. It will provide students with a series of frameworks, analytical skills, techniques, and decision-making tools, which can be used in growing entrepreneurial businesses. The course attempts to combine various innovative pedagogical techniques in developing students’ understanding of growth management in a dynamic environment. Teams of students will be asked to manage companies in their growing phases, making appropriate decisions regarding all the functional aspects of the business through computer simulation. Exercises and presentations are built around the simulation. The course will also include financing options, going public, and tapping capital markets.
Prerequisites: MGT201 and FIN201.

FEM322 Entrepreneurial Marketing [3-0,3cr.]

This course addresses the marketing challenges facing entrepreneurial firms in their pre and post-start-up. In a small business, the marketing function cuts across the entire company affecting every aspect of its operation, from finance and production to hiring and purchasing, as well as the company’s ultimate success. As the business environment becomes more turbulent and competition becomes more intense, small business owners must understand the importance of developing creative business strategies. However, the entrepreneur is often undercapitalized, understaffed, and lacks the time and resources needed to respond to these challenges in traditional ways. Therefore, this course looks specifically at how to develop and implement a marketing plan in such a context. The focus is on the strategies and tactics that work for entrepreneurs on limited budgets with special attention to conventional marketing strategies.
Prerequisites: MKT201.

FEM333 Venture Capital & Entrepreneurial Financing [3-0,3cr.]

Raising money to launch and grow a new business venture has always been a challenge for entrepreneurs.  However, achieving success depends heavily on the financial knowledge and skill of the entrepreneur. This course introduces students to the financial theories, concepts, and methods that entrepreneurs need to start, grow, and harvest the business.  It looks at the process of financing, managing and evaluating a venture including: exploring external financing options (equity-debt capital), the super angel market, cash flow management, forecasting, feasibility, valuation, legal considerations, and exit strategies.  In addition, this course introduces a variety of financial topics that relate to small businesses, such as: initial public offering, growing via strategic alliances and valuing the business.
Prerequisites: FIN301.
Equivalent to: FEB321.

FEM488 Topics in Family and Entrepreneurial Business [3-0, 3 cr.]

This course covers a wide range of topics, focusing on the latest developments in entrepreneurship, and setting-up and managing small and medium enterprises.  The course could be taken more than once for credit when topics differ.
Prerequisites: Please refer to Family & Entrepreneurial Business requirements and the specific topics offered.

Information Technology Management

ITM201 Computer Programming [3-0,3cr.]

Introduction to the fundamental concepts of programming from an object-oriented perspective. Topics are drawn from classes and objects, abstraction, encapsulation, data types, calling methods and passing parameters, decisions, loops, arrays and collections, documentation, testing and debugging, exceptions, design issues, inheritance, and polymorphic variables and methods.

ITM230 Introduction to Health Informatics [3-0,3cr.]

This course presents an introduction to Health Informatics from a management perspective and provides an overview of contemporary issues related to the application of information technologies (IT) in health care. It is divided into three parts that emphasize concepts and approaches useful for future managers in health care organizations. The first part of the course introduces students to the health care management and health informatics concepts and highlights the critical role of IT in transforming today’s healthcare environment. The second part presents an overview of IT applications and tools that enhance information integration and support timely decision making, and delivery of health care services. The third part focuses on socio-organizational factors related to the development, implementation, adoption, and evaluation of health IT in organizations.
Prerequisites: ITM211.

ITM231 E-Business [3-0,3cr.]

This course provides an overview of e-commerce from both technological and managerial perspectives. It introduces e-commerce frameworks, and technological foundations; and examines basic concepts such as strategic formulation for e-commerce enterprises, management of their capital structures and public policy. This course is designed to familiarize students with current and emerging electronic commerce technologies using the Internet.  Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, electronic commerce Web site design, and social, political and ethical issues associated with electronic commerce, and business plans for technology ventures.
Prerequisites: ITM211.

ITM232 Enterprise Resource Planning (ERP) [3-0,3cr.]

Enterprise Resource Planning (ERP) systems exemplify a substantial business investment. ERP systems can help to assure competitiveness, receptiveness to customer needs, efficiency, and flexibility in operating a business in a global economy. Implementing ERP allows companies to re-engineer business practices around “best practices” and to leverage integrated information resources. This course is designed to give you the skills and knowledge you need to successfully plan, design, and implement ERP systems.
Prerequisites: ITM211.

ITM301 Business Data Communication [3-0,3cr.]

This course is intended to provide you with knowledge and understanding of basic concepts of data communication in business environments as well as of computer networks and protocols. The material will be presented in the context of the Internet reference model, with particular focus on the physical, network, transport, and application layers. Frequently used protocols are presented (Mainly TCP/IP suite), which illustrate concepts and provide insight into practical networks.
Prerequisites: ITM211.

ITM302 Data and Information Management [3-0,3cr.]

This course offers an introduction to the core concepts in data and information management. It is focused around the core skills of recognizing organizational information requirements, modeling them using conceptual data modeling techniques, translating the conceptual data models into relational data models and validating the structural characteristics with normalization techniques, and implementing and utilizing a relational database.
Prerequisites: ITM201.

ITM330 Financial and Accounting Information Systems [3-0,3cr.]

The course provides instruction in the impact and use of information technology in the financial services sector and accounting transactions, including exposure to and experience with different kinds of financial services and accounting software applications common to the financial and accounting industries.
Prerequisites: ITM211.

ITM350 Technology Management [3-0,3cr.]

This course will provide the students with the necessary tools to understand in depth the internal operating mechanics of the organization, evaluate various technologies available on the market, suggest appropriate technology solutions, implement the technology and evaluate the results.
Prerequisites: ITM211.

ITM398 IT Emerging Topics [3-0,3cr.]

This elective course enables the program to address the latest topics and issues in the information technology field. It will present students with new and innovative IS technologies and will assess how these new systems are influencing modern organizations.
Prerequisites: ITM211.

ITM401 Information Security and Protection [3-0,3cr.]

This course will provide the students with the necessary knowledge for a comprehensive coverage of information security, risk management, planning, implementing and managing various security technologies to protect the organization information infrastructure, Students will also learn about the legal, ethical and professional issues in information technology.
Prerequisites: ITM301.

ITM402 Business Intelligence [3-0,3cr.]

Business Intelligence (BI) is essentially the timely, accurate, high value and actionable business insights and the work processes and technologies used to obtain them. This is an introductory course. It will introduce business students to the theoretical concepts and practical applications of BI as a decision support tool so that they can identify problems and opportunities in their companies and apply these techniques.  Statistical expertise is neither expected nor essential. Basic statistical concepts will be integrated in the course content. Special attention would be given to existing real-world applications that make use of BI and data mining techniques.
Prerequisites: ITM302.

ITM403 Information Technology Project Management [3-0,3cr.]

This course focuses on the basic aspects related to project management as it applies to the IT context. It introduces students to the most common challenges and risks associated with IT projects. It also presents the management role and major management skills that support the success of these projects, and are essential for delivering IT projects on time, within budget, and according to the desired specifications.
Prerequisites: ITM211.

ITM420 System Analysis and Design [3-0,3cr.]

This is a capstone course where students are engaged in projects that are comprehensive in nature. The emphasis will be on utilizing the knowledge and skills acquired through the program in designing and implementing in a form of a project reflecting the Technical-Management interface function required from the MIS graduate.  This course will explore the techniques of object-oriented analysis, and design. The emphasis will be upon the development of clean interfaces that permit easy modification and reuse of software components. Students will learn how to use object-oriented techniques in support of programming.
Prerequisites: ITM211, senior standing.

ITM430 Information Systems Strategy [3-0,3cr.]

Technology is changing so fast and most organizations’ survival depends on IT, so planning its effective use is a matter of organizational life and death. IT strategy is gaining attention by businesses. This course explores the concepts and activities involved in developing and delivery IT value to an organization. It takes a senior management perspective in exploring the acquisition, development and implementation of plans and policies to achieve efficient and effective information systems. Topics include the current version of strategic systems planning and the various approaches that are used in IT strategic systems planning.
Prerequisites: ITM211.
 

International Business

IBS311 Managing the Multinational Corporation [3-0, 3 cr.]

The course covers the strategies and tactics that international managers use to design, operate, control and implement business activities in the modern world, by emphasizing various functions of international business, including distribution and logistics, production, global sourcing, export strategies and sales, strategic alliances, and international human resources management. The course then covers the coordination of complementary tasks among a diverse number of international units, be they branches, subsidiaries, sales offices, or shipping points.
Prerequisites: MGT201 and MKT201.

IBS488 Topics in International Business [3-0, 3 cr.]

This course covers a broad range of topics in international business, including growth through international expansion, multinationals, and designing and managing global operations. The course could be taken more than once for credit when topics differ.
Prerequisites: Refer to International Business requirements and the specific topic offered.

Management

MGT201 Introduction to Management [3-0, 3 cr.]

This course is a study of the management principles and concepts, specifically its history and philosophy, in addition to the processes, decision-making, planning, organizing, actuating and controlling.

MGT236 Communication Skills [1-0,1cr.]

A fifteen -hour workshop format that relies on in-class discussions designed to introduce students to teamwork and interpersonal communication skills within a business setting. Students will encounter a set of communication practices such as verbal and non-verbal communication, group communication, writing CV and Business letters, listening skills.
Prerequisites: Business major, sophomore standing.

MGT301 Organizational Behavior [3-0, 3 cr.]

This course covers the organizations’ social psychology, which includes individual perception, motivation, and learning and communication style. It also covers group dynamics, as related to problem solving and decision-making, leadership style, word structuring and the larger environment.
Prerequisites: MGT201.

MGT336 Developing a Business Plan [1-0,1cr.]

This course is designed to help students acquire the necessary knowledge and skills needed to prepare a comprehensive integrated written business plan.  The course will equip the students with the basis for elaborating the different sections of the plan as expected by financing agents.  Through the learning process, the students will learn the principles of undertaking a thorough analysis of the different organizational forms and departments, products and services, human resources capacities, markets and marketing programs, as well as financial status and financing tools.
Prerequisites: Business major, junior standing.

MGT399 Management Internship [1-0,1cr.]

The course allows students to earn one credit by working during summer vacation, for a period of 4 weeks, in a management position. Students are required to write a report about their daily activities. The report forms the basis of their supervision and evaluation by instructor.
Prerequisites: Junior standing. 

MGT401 Project Management [3-0, 3 cr.]

This course covers the problems of managing projects on identification, design, appraisal, selection, organization, operations, supervision and control, completion and evaluation.
Prerequisites: Senior standing, ACC202 and MGT201.

MGT420 Strategic Planning and Policy Formulation [3-0, 3cr]

This course is intended to be a challenging capstone course for the undergraduate business school curriculum.  It is first and foremost a course about “managing for success” and achieving competitive advantage. The course is designed to equip students with the core concepts, frameworks and techniques of strategic management.  It provides them with tools to understand and manage the strategic planning process.  It enlightens students with the fundamentals of strategic planning and grants them broader insights into strategy formulations and implementations. It is tailored to address all business emphases and to provide a comprehensive and in-depth strategic planning techniques that are applicable to different industries. In analyzing multidisciplinary business case studies, students will practically integrate much of the knowledge gained in the core business curriculum. 
Prerequisites: A completion of a minimum of 27 credits of core courses, senior standing.
ACC203, ACC 204, BUS213, ECO201, ECO202, FIN301, ITM211, MGT201, MKT201, QBA201.    
    

MGT436 Personality and Career Development [1-0,1 cr.]

A fifteen -hour workshop designed to introduce students to the importance of personality styles in shaping their careers. Students will be more knowledgeable and understanding of their behavioral preferences that can have significant effects on their career success. Students will also learn how to evaluate and develop their personality styles to match their career objectives. 
Prerequisites: Business major, senior standing.

MGT441 Human Resources Development [3-0, 3 cr.]

This course is based on the functions of management.  It provides the students with the tools necessary to run contemporary functions applied in human resources development. Having known the classical functions of personnel management, and based on the continuous change of organizations, students will cover the advanced topics in strategic management of human resources, training and development, performance appraisal management, career planning, technology implementation, and other new happenings in the realm of human resources.

MGT450 Special Topics in Management [3-0, 3 cr.]

This course covers management topics not usually included in the curriculum. It offers a detailed understanding of timely issues and applications in the worlds of production and management, both in private and public frameworks. Operations and production management, entrepreneurship, and small-business management are covered, among other topics. This course requires the consent of the program advisor.

Marketing

MKT201 Introduction to Marketing [3-0, 3 cr.]

This course exposes students to various elements of the marketing mix including product pricing, promotion and distribution decisions, as well as environmental factors affecting the marketing process. Topical coverage includes an overview of the dynamic marketing environment, the consumer and business marketing and their buying behaviors, and last but not least the process of market segmentation, targeting and positioning.

MKT302 Integrated Marketing Communication [3-0, 3 cr.]

This course introduces students to the concept and application of integrating the various elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. The course links the fundamentals of segmentation, targeting, positioning, buyer behavior, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection. Topical coverage includes: the formulation and analysis of promotional objectives; the development of promotional campaigns that convert qualified leads into prospects, prospects into new customers, and new customers into long-term relationship partners; the integration of marketing communication knowing how different media work synergistically; the allocation of budget among different promotional tools, media selection, and consumer response to different messages.
Prerequisites: MKT201.

MKT304 Consumer Behavior [3-0, 3 cr.]

This course examines the consumer decision making process and the effects of external environmental influences (culture, subculture, social class, reference groups, family, and personal influences) and internal psychological influences on such a process. Focusing on the customer as the key to market success, this course introduces students to the different frameworks of consumer behavior and organizational buying models, and explains how these behaviors are influenced by principles of learning, motivation, personality, lifestyle, perception and group influence. The principles from a number of disciplines are used to explain buying behavior, including: economics, psychology, social psychology, sociology, and anthropology.
Prerequisites: MKT201.

MKT305 Services Marketing [3-0, 3 cr.]

The course examines the growing role of services marketing and presents the challenges frequently encountered in the marketing of intangibles such as: the inability to inventory, the difficulty to synchronize demand and supply, and the complexity of controlling the performance quality of human interactions. The course will consider marketing in industries that deal primarily in services (such as financial services, hospitality services, transportation companies, educational institutions, and professional services) but also from the perspective of every organization, as service is an essential part of the offering of every company. Topical coverage includes: key service delivery elements; service quality measurements; service recovery strategies; service blueprinting; and other key issues facing today’s customer service providers.
Prerequisites: MKT201.

MKT308 Hospitality Marketing [3-0, 3 cr.]

This course focuses on the application of marketing principles to the hospitality industry. It course uncovers the application of basic marketing concepts and research methods, and the design of marketing strategies for a hospitality business. Topical coverage includes: the unique attributes of marketing within hospitality industries; the design of an appropriate marketing mix to meet guest needs and achieve company goals; the development of marketing information systems that meet a hospitality company’s marketing information needs and the use of these sources to anticipate future developments and develop services that meet the emerging needs of guests; the design of a distribution mix of hospitality networks, as well as appropriate pricing and communication mix strategies to deliver services effectively and efficiently; the preparation of a delivery system that enhances the moments of truth that are characteristic of the hospitality provider’s daily interactions with guests.
Prerequisites: MKT201.

MKT310 Retailing and Merchandizing [3-0, 3 cr.]

This course offers an in-depth examination of the dynamic retail industry. Retailing is the business of selling consumer goods to final consumers, and this business is continuously evolving. Retailers are particularly affected by changes in the consumer population, changes in the economic, social, technological, and political environment, and changes in competitive conditions. The course examines the main requirements of effective retail management, including: adequate financial structure, necessary physical facilities, effective policies and procedures, and competence, loyalty, and productiveness of personnel. Topical coverage also includes: planning, management, and execution of activities taking place in the selling of goods to the end consumer; product placing and development, pricing alternatives, location options, and the promotion of offerings; branding in the retail industry; international retailing; and online retailing strategy.
Prerequisites: MKT201.

MKT311 International Marketing [3-0, 3 cr.]

This course presents an overview of the unique aspects of marketing in the international business environment and provides the framework upon which multinational marketing management can be based. The course focuses on assessing international marketing opportunities, as well as formulating and implementing international marketing strategies covering the four areas of the marketing mix, namely: product planning, pricing, promotion and channels of distribution. Topical coverage includes: the economic, cultural, political, legal and other environmental influences on international marketing; and the importance of linking international marketing with the overall business strategy.
Prerequisites: MKT201.

MKT312 E-Marketing [3-0, 3 cr.]

The course offers a broad overview of e-marketing principles and best practices. E-marketing is the process of creating, communicating and exchanging value between different stakeholders using different electronic media (internet, mobile, information technology, digital media). By adding an online presence to their existing structure, most organizations are becoming hybrid entities. The ability to think strategically in a fast changing E-Marketing landscape has become an essential skill for every business-oriented individual given the changes brought forth by the electronic medium to the expectations of both customers and business partners. Topical coverage includes, among other issues: strategic e-marketing and performance metrics, e-marketing research, online consumer. 
Prerequisites: MKT201.

MKT488 Topics in Marketing [3-0, 3 cr.]

This is a variable content course in marketing in which students pursue subjects of current interest that are not part of the regular curriculum. Topical coverage includes among other issues: advertising and sales promotion, public relations management, guerrilla marketing, nonprofit and social marketing, brand management, entrepreneurial marketing, green marketing, franchising, and marketing in an economy of scarcity. Other topics can be developed as well.  The course content reflects contemporary developments and the special interests of instructors and students, and accordingly could be taken more than once for credit when topics differ. A specific course description will be published online in the Course Schedule for the semester the course is offered.
Prerequisites: MKT201.

MKT421 Marketing Research [3-0, 3 cr.]

This course outlines the fundamentals of research methodology and its application to the solution of marketing problems. It provides students with the analytical tools to collect, analyze,and interpret market data for marketing decisions. The course introduces the marketing research process and the various steps of problem definition, research design, questionnaire construction, sampling, qualitative and quantitative data analysis, evaluation and presentation of research findings. Topical coverage also includes: principles of scientific research, techniques, methodological problems, organization, and management of marketing research.
Prerequisites: MKT201, QBA201 and ECO201, the consent of the department. 

MKT498 Marketing Strategy [3-0, 3 cr.]

This analytical course examines marketing activities from the viewpoint of a marketing executive. It applies marketing principles, practices, and theories to the formulation of strategic marketing plans and solutions for local and global markets. Topical coverage includes: diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending sound marketing strategies and action plans. The course will allow students to recognize the factors that influence the success likelihood of their marketing decisions and thereby improve their marketing decision-making. Students will also learn how to create a comprehensive marketing plan that appropriately plots a suitable course of action
Prerequisites: Senior standing.