Faculty and Staff
Photo of Dr. Abdul-Nasser Kassar

Dr. Abdul-Nasser Kassar

Professor and Program Director of Online Programs at Adnan Kassar School of Business

abdulnasser.kassar@lau.edu.lb
Ext. 1189
Orme-Gray 521
LAU Beirut

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Biography 

Abdul-Nasser El-Kassar is a professor and the Program Director of Online Programs at Adnan Kassar School of Business. He holds a PhD in Mathematics from the University of Louisiana, Lafayette,and has received the Post-Doctoral Bridge to Business Program certificate from the University of Florida.With a background in both mathematics and engineering management translated by two master degrees from University of Louisiana, his research ranges from cryptography to engineering management and its underlying mathematics. His research has been published in recognized journals including the Journal of Mathematics and Statistics, Global Review of Business and Economic Research and the Business Review, Cambridge.

Teaching Interests

Research Interests

Executive Training

Selected Publications

Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., & Kassar, A. N. (2025). Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication. Journal of Retailing and Consumer Services, 84, 104230.

Dagher, G. K., Stefanidis, A., El-Kassar, A.-N., & Malaeb, M. (2025). Workplace leadership sentiments and employee engagement. International Journal of Cross Cultural Management, 25(1), 113-133https://doi.org/10.1177/14705958251316714 (Original work published 2025)

Lythreatis, S., El-Kassar, AN., Smart, P. et al. Participative leadership, ethical climate and responsible innovation perceptions: evidence from South Korea. Asia Pac J Manag 41, 1285–1312 (2024).https://doi.org/10.1007/s10490-022-09856-3

Duggan, J., Subramony, M. V., Jooss, S., Ferraris, A., Prima, C. D., Gupta, S., Priyadarshi, P., Pati, S. P., Ray, P., El-Kassar, A.-N., Lythreatis, S., Yunis, M., & Shen, Y. (2024). Innovating for the Future Through Technology-Mediated HRM. In S. Taneja (Ed.), Academy of Management Proceedings: Chicago 2024 (Vol. 2024). (Academy of Management Annual Meeting Proceedings). Academy of Management. https://doi.org/10.5465/amproc.2024.20593symposium

El-Kassar, A. N., Makki, D., Gonzalez-Perez, M. A., & Cathro, V. (2023). Doing well by doing good: why is investing in university social responsibility a good business for higher education institutions cross culturally? Cross Cultural & Strategic Management, 30(1), 142-165. 

Kassar, A. N., Lythreatis, S., & Fakhoury, T. (2023). The Political Environment in the Middle East. Doing Business in the Middle East: A Research-Based Practitioners’ Guide. 

El-Kassar, A. N., Dagher, G. K., Lythreatis, S., & Azakir, M. (2022). Antecedents and consequences of knowledge hiding: The roles of HR practices, organizational support for creativity, creativity, innovative work behavior, and task performance. Journal of Business Research, 140, 1-10. 

Lythreatis, S., El-Kassar, A. N., Smart, P., & Ferraris, A. (2022). Participative leadership, ethical climate and responsible innovation perceptions: evidence from South KoreaAsia Pacific Journal of Management, 1-28. 

Zakhem, N. B., Farmanesh, P., Zargar, P., & Kassar, A. (2022). Wellbeing during a pandemic: An empirical research examining autonomy, work-family conflict and informational support among SME employees.Frontiers in Psychology, 13, 890265. 

Lythreatis, S., Singh, S. K., & El-Kassar, A. N. (2021). The digital divide: A review and future research agenda. Technological Forecasting and Social Change, 121359. 

El-Kassar, A. N., Yunis, M., Alsagheer, A., Tarhini, A., & Ishizaka, A. (2021). Effect of corporate ethics and social responsibility on OCB: the role of employee identification and perceived CSR significance. International Studies of Management & Organization, 51(3), 218-236. 

El-Kassar, A. N., Ishizaka, A., Temouri, Y., Al Sagheer, A., & Vaz, D. (2020). An economic production model with imperfect quality components and probabilistic lead times. The International Journal of Logistics Management

Jaafar, R., Pereira, V., Saab, S. S., & El-Kassar, A. N. (2020). Which journal ranking list? A case study in business and economics. EuroMed Journal of Business

El Gammal, W., Yassine, N., Fakih, K., & El-Kassar, A. N. (2020). The relationship between CSR and corporate governance moderated by performance and board of directors’ characteristics. Journal of Management and Governance, 24(2), 411-430. 

Singh, S. K., Chen, J., Del Giudice, M., & El-Kassar, A. N. (2019). Environmental ethics, environmental performance, and competitive advantage: role of environmental training. Technological Forecasting and Social Change, 146, 203-211. 

Itani, O. S., Kassar, A. N., & Loureiro, S. M. C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78-90. 

El-Kassar, A. N., & Singh, S. K. (2019). Green innovation and organizational performance: the influence of big data and the moderating role of management commitment and HR practices. Technological Forecasting and Social Change, 144, 483-498. 

Singh, S. K., & El-Kassar, A. N. (2019). Role of big data analytics in developing sustainable capabilities.Journal of cleaner production, 213, 1264-1273. 

El-Kassar, Abdul Nasser Page 9 of 24 

El-Kassar, A. N., Makki, D., & Gonzalez-Perez, M. A. (2019). Student–university identification and loyalty through social responsibility. International Journal of Educational Management, 33 (1), 45-64. 

Yunis, M., Tarhini, A., & Kassar, A. (2018). The role of ICT and innovation in enhancing organizational performance: The catalysing effect of corporate entrepreneurship. Journal of Business Research, 88, 344-356.

Tarhini, A., Yunis, M., & El-Kassar, A. N. (2018). Innovative sustainable methodology for managing in-house software development in SMEs. Benchmarking: An International Journal, 25(3), 1085-1103.

Haraty, R.A, El-Kassar, A.N. &  Fanous, S. (2014). Hardening the El Gamal Public Key Cryptosystem in the Second Group of UnitsInternational Arab Journal of Information Technology, 11(5).

El Haj Chehade, E.A., El Tannir, A. & El-Kassar, A.N. (2012). The Technical Implementation of the New Generation of the RFID System, Global Review of Business and Economic Research, 8(1), 35-51. 

El-Kassar, A.N., Salameh, M. & Bitar, M. (2013).The Effects of Time Value of Money on the EPQ Model with Imperfect Quality Raw Material. Academy of Information and Management Sciences Journal, 16(1), 11-18. 

El-Kassar, A.N., Salameh, M. & Bitar, M.(2012). EPQ Model with Imperfect Quality Raw Material, Math. Balkanica, 26, 123-132. 

El-Kassar, A.N., Chams, N. & Karkoulian, S.(2011). Organizational Climate and its Effects on the Employees’ Commitment. The Business Review, Cambridge.