Dr. Joelle Majdalani Hachem
Assistant Professor of Practice
Bio
Joelle Majdalani Hachem is an Assistant Professor of Marketing. She holds a Doctorate in Business Administration (DBA) from Grenoble Ecole de Management (GEM) in France, along with an MBA and a BS degree from the Lebanese American University (LAU). Joelle has been teaching at LAU and in several other universities since 2004.
In addition to being in the academia, she is passionate and involved in the fashion industry. She is currently the General Manager of Boutique Marcelle, a family-owned business that imports and sells upscale, ready-to-wear garments to a female clientele.
Teaching Interests
- Introduction to marketing
- Consumer behavior
- Integrated marketing communication
- International marketing
- Emotional intelligence
Research Interests
- Effect of emotional intelligence on customer satisfaction
- Effect of teacher’s empathy and social skills on students
- Family business
- Leadership styles and organizational climate
Consulting Activities
- Consulting Mabsout & Idriss in management techniques and organizational improvement
- Consulting Café Super Brazil in marketing
- Workshop in France about “value-based selling: overcoming price objections” (2012)
- Invited a speaker at the Institute for Family & Entrepreneurial Business regarding” The importance of Emotional Intelligence to Family Business” (2017)
Selected Publications
Articles in refereed journals
Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury & fast-fashion brands. Journal of Retailing & Consumer Services, 55, 102089. Doi: 10.1016/j.jretconser.2020.102089
Maamari, Bassem E. & Majdalani, Joelle F. (2017). Emotional Intelligence, Leadership Style & Organizational Climate. International Journal of Organizational Analysis, 25(2), 327-345. http://dx.doi.org/10.1108/IJOA-04-2016-1010.
Majdalani, Joelle, F. & Maamari, Bassem E. (2016). Emotional Intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283. https://doi.org/10.1504/JGBA.2016.076728.
Chapter in a book
Joelle F. Majdalani & Bassem E. Maamari (2017). “Teachers’ empathy & social skills’ effect on student satisfaction” (pp. 1-17). In Lebanon: Social, Political & Economic Issues, Esther Sleilati (Ed.). NOVA Science Publishers, Inc.
In refereed conferences
Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, Leadership Style & Organizational Climate. Academy for Global Business Advancement (AGBA) - Business & Entrepreneurship Development in a Globalized Era. 12th AGBA Annual World Congress, Kuantan, State of Pahang, Malaysia, November 16-19, 2015.
Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, a tool for customer satisfaction. Academy for Global Business Advancement (AGBA) - Business & Entrepreneurship Development in a Globalized Era & the Rise of India under New Leadership. New Delhi, India, Nov. 21-23, 2014.
Academic Conference Presentations:
Panelist on “The Effect of Rise of Radicalism on the Economy of Lebanon, Syria & the Region,” LAU, April 27, 2015.