Dr. Joelle Majdalani Hachem

Bio

Joelle Majdalani Hachem is an Assistant Professor of Marketing. She holds a Doctorate in Business Administration (DBA) from Grenoble Ecole de Management (GEM) in France, along with an MBA and a BS degree from the Lebanese American University (LAU). Joelle has been teaching at LAU and in several other universities since 2004.

In addition to being in the academia, she is passionate and involved in the fashion industry. She is currently the General Manager of Boutique Marcelle, a family-owned business that imports and sells upscale, ready-to-wear garments to a female clientele.

Teaching Interests

Introduction to marketing
Consumer behavior
Integrating marketing communication
International marketing
Emotional intelligence

Research Interests

Effect of Emotional intelligence on customer satisfaction
Teacher’s empathy and social skill effect on students
Family business
Leadership styles and organizational climate

Consulting Activities

Consulting Mabsout & Idriss in management techniques and organizational improvement
Consulting Café Super Brazil in marketing
Workshop in France about “value-based selling: overcoming price objections” (2012)
Invited a speaker at the Institute for Family & Entrepreneurial Business regarding” The importance of Emotional Intelligence to Family Business” (2017)

Selected Publications

Articles in refereed journals

Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, 102089. Doi: 10.1016/j.jretconser.2020.102089

Maamari, Bassem E. & Majdalani, Joelle F. (2017). Emotional Intelligence, Leadership Style & Organizational Climate. International Journal of Organizational Analysis, 25(2), 327-345. http://dx.doi.org/10.1108/IJOA-04-2016-1010.

Majdalani, Joelle, F. & Maamari, Bassem E. (2016). Emotional Intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283. https://doi.org/10.1504/JGBA.2016.076728.

Chapter in a book

Joelle F. Majdalani & Bassem E. Maamari (2017). “Teachers’ empathy and social skills’ effect on student satisfaction” (pp. 1-17). In Lebanon: Social, Political and Economic Issues, Esther Sleilati (Ed.). NOVA Science Publishers, Inc.

In refereed conferences

Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, Leadership Style & Organizational Climate. Academy for Global Business Advancement (AGBA) - Business and Entrepreneurship Development in a Globalized Era. 12th AGBA Annual World Congress, Kuantan, State of Pahang, Malaysia, November 16-19, 2015.

Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, a tool for customer satisfaction. Academy for Global Business Advancement (AGBA) - Business and Entrepreneurship Development in a Globalized Era and the Rise of India under New Leadership. New Delhi, India, Nov. 21-23, 2014.

Academic Conference Presentations:

Panelist on “The Effect of Rise of Radicalism on the Economy of Lebanon, Syria and the Region,” LAU, April 27, 2015.