Dr. Joelle Majdalani Hachem

Assistant Professor of Practice

jhachem@lau.edu.lb
Ext. 1018
AKSOB 1202
LAU Beirut

Bio

She holds a Doctorate in Business Administration (DBA) in Emotional Intelligence from Grenoble Ecole de Management (GEM) in France, an MBA, and a BS with Distinction, both from LAU. Joelle has been teaching at LAU since 2004 and at many universities, such as the American University of Beirut, Sagesse University, and others.

In addition to her academic career, she is passionate about fashion and involved in the industry. She teaches courses related to fashion and is currently the General Manager of Boutique Marcelle, a family-owned business that imports and sells upscale, ready-to-wear garments to female clientele.

She has conducted numerous workshops and trainings, primarily in her fields of passion: Emotional Intelligence and Fashion. She is the international consultant and Middle East regional expert in the apparel and non-apparel sector for the International Trade Centre (ITC) (a joint agency of the UN and WTO). She currently serves as the “Emotional Intelligence expert” for the ITC, conducting trainings, virtual webinars, and workshops. She has attended numerous seminars and conferences to stay abreast of the latest trends and market opportunities, including “The Global Fashion Management Conference” in Paris. She has created her own course combining “Emotional Intelligence” and “Fashion Marketing” based on her extensive field experience. She has authored numerous publications in the fields of Emotional Intelligence, marketing, and the fashion industry.

Teaching Interests

• Introduction to marketing
• Consumer behavior
• Integrated marketing communication
• International marketing
• Emotional intelligence
• Fashion Marketing

Research Interests

• Effect of emotional intelligence on customer satisfaction
• Effect of teacher’s empathy and social skills on students
• Family business
• Leadership styles and organizational climate

Consulting Activities

• International Trade Center (ITC): It is a joint agency of the United Nations (UN) and World Trade Organization (WTO)
  Title: Emotional intelligence expert.
  Title: Middle East Regional Expert in Apparel and Non-apparel sector                                                                     ​

Responsibilities included:

• Conducting virtual webinars and workshops
• Coaching SME’s and BSO’S

Areas covered:

• Marketing
• Fashion
• Emotional Intelligence

Workshops:

• “Enhancing EI for effective teaching” CATALYST        
• “Marketing training for startups” FLAT6LABS
• “Emotional Intelligence: A road to Leadership” Georgetown University Qatar
• ​​Emotional intelligence for sales success “Belinda”                                                                                   

Publications

Articles in Academic and Trade Journals:

• Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury & fast-fashion brands. Journal of Retailing & Consumer Services, 55, 102089. 
• Maamari, Bassem E. & Majdalani, Joelle F. (2017). Emotional Intelligence, Leadership Style & Organizational Climate. International Journal of Organizational Analysis, 25(2), 327-345.
• Majdalani, Joelle, F. & Maamari, Bassem E. (2016). Emotional Intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283.

Chapter in a book

• Majdalani, J.F., & Maamari, B.E. (2017). Teachers’ empathy & social skills’ effect on student satisfaction. In E. Sleilati (Ed.), Lebanon: Social, Political & Economic Issues (pp. 1–17). NOVA Science Publishers, Inc.

In refereed conferences

• Majdalani, Joelle, F. & Maamari, Bassem E.  Emotional Intelligence, Leadership Style & Organizational Climate. Academy for Global Business Advancement (AGBA) - Business & Entrepreneurship Development in a Globalized Era. 12th AGBA Annual World Congress, Kuantan, State of Pahang, Malaysia, November 16-19, 2015.
• Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, a tool for customer satisfaction. Academy for Global Business Advancement (AGBA) - Business &  Entrepreneurship Development in a Globalized Era & the Rise of India under New Leadership. New Delhi, India, Nov. 21-23, 2014.

Academic Conference Presentations:

• Panelist on “The Effect of Rise of Radicalism on the Economy of Lebanon, Syria & the Region,” LAU, April 27, 2015.
• Majdalani, J., Farah, M.F., & Ramadan, Z. (2022, July 23–26). The Addictive Subscription Economy. 28th Recent Advances in Retailing and Services Science Conference. Baveno, Italy.
• Mrad, M., Majdalani, J., Cui, C.C., & El Khansa, Z. (2019, July 11–14). Brand Addiction in the Contexts of Luxury and Fast-Fashion Brands. Global Fashion Management Conference. ESCP Europe, Paris, France.
• Maamari, B.E., & Majdalani, J.F. (2017, November 19–20). The Role of Emotional Intelligence in Affecting Customer Satisfaction. 3rd International Conference on Organization and Management (ICOM) – Corporate Social Responsibility in the 21st Century, Abu Dhabi University, Abu Dhabi, UAE.
• Majdalani, J.F., & Maamari, B.E. (2015, November 16–19). Emotional Intelligence, Leadership Style & Organizational Climate. Academy for Global Business Advancement (AGBA) – Business & Entrepreneurship Development in a Globalized Era, 12th AGBA Annual World Congress. Kuantan, State of Pahang, Malaysia.