Bio
Guy Assaker is a professor at the Lebanese American University, where he has served as assistant dean and co-chair of the Departments of Hospitality and Marketing. He was also an adjunct research fellow at the University of South Australia’s School of Management.
He holds a PhD in operations management and data analytics from ESSEC Business School, an MBA from Cornell University/IMHI, and a master’s degree from the University of Paris 1 Panthéon–Sorbonne. He is also certified in Hotel Industry Analytics (CHIA) by the American Hotel and Lodging Educational Institute (AHLEI).
Since 2021, Assaker has consistently ranked among the world’s top 2% of scholars by Stanford/Elsevier and was recognized as the leading marketing scholar in Lebanon by the AD Scientific Index. He is a two-time co-recipient of LAU’s Faculty Research Award (2016, 2022), has published more than 50 articles in international refereed and Shanghai-ranked journals, and serves on the editorial boards of several top journals. His research has been supported by multiple grants and fellowships, including the competitive Arab Fund Zamalat Fellowship (2019–2020).
Teaching Interests
- Business Research Methods
- Quantitative Methods
- Marketing Research
- Hospitality Marketing
- Tourism Economics
- Hospitality and Tourism Management
Research Interests
- Tourism and Service Marketing
- Tourist Behavior
- Service Quality
- Sustainability and the UN Sustainable Development Goals (SDGs)
- Multivariate Techniques in Business Research
- Structural Equation Modeling