Dr. Hossein Eslami

Associate Professor

Hossein Eslami is an Associate Professor of Marketing. He holds a PhD in Marketing and an MSc in Industrial and Systems Engineering from National University of Singapore, and a BSc in Industrial Engineering from Amirkabir University of Technology in Tehran. He has worked as a research coordinator for joint sustainability projects between NUS and Singaporean organizations, as a marketing research analyst for Gita Data Mining Research Institute, and as a manager for the marketing research project done for Esfahan Steel Company. He is affiliated with a multitude of international associations such as Singapore Compact for CSR, ASEAN CSR Network, INFORMS and American Marketing Association. His research focuses on understanding customers’ choices using statistical models and its implications for managers and policy makers. He is interested in studying the adoption of new products and technologies specifically new sustainable products such as renewable energy.

Research Interests

• Empirical Models of Consumer Choice
• New Product Diffusion
• Marketing and Public Policy
• Sustainability
• Sustainable Technologies and Renewable Energy 
• Retailing Strategy

Publications

Articles in Refereed Journals:

• Hossein Eslami & Trichy Krishnan (2023) “New Sustainability Product Adoption: Role of Economic & Social Factors”, Energy Policy.
• Hossein Eslami, Sertan Kabadayi, & Edmond Kozah (2023) “The Role of Market-Based Transformative Service Initiatives in Service Inclusion of Refugees”, Journal of Services Marketing.
• Hossein Eslami, Sara Najem, Dana Abi Ghanem, & Ali Ahmad (2021) “The potential of urban distributed solar energy in transition economies: The case of Beirut city”, Journal of Environmental Management.
• Ali Azadeh, Kimia Ahmadzadeh & Hossein Eslami (2019) “Location Optimization of Municipal Solid Waste Considering Health, Safety, Environmental, & Economic Factors”, Journal of Environmental Planning & Management.
• Ali Azadeh, Mahdokht Tavakoli, Ghazaleh Ahmadi & Hossein Eslami (2019) “A Flexible Genetic Algorithm-Fuzzy Regression Approach for Forecasting: The Case of Bitumen Consumption”, Construction Innovation: Information, Process, Management.

Conferences:

• “Consumer Preferences & Circular Economy: The Case of Reusable Packages”, Macromarketing Conference, Seattle, June 2023
• “A Closed-Loop Supply Chain Model with Explicit Incorporation of Consumers’ Role: The Case of Reusable Food Packages”, Sustainability Science Days Conference, University of Helsinki, June 2022
• “The Role of Aid-Agencies in Stimulating the Food Retail Market in the Time of Social Conflicts:  The Case of Syrian Refugees in Lebanon”, Macromarketing Global Conference, Online Conference, July 2021
• “Investing in Corporate Social Responsibility, How Much & Where: An Empirical Study”, INFORMS Marketing Science Conference, Rome, June 2019
• “Sustainability Reporting as a Competitive Advantage: Drivers & Barriers”, Sustainable Business, Energy & Development in Asia, Hiroshima, August 2018
• “How Can Policy Makers Efficiently Incentivize the Adoption of Solar Panels? ”,  AMA Marketing & Public Policy Conference, San Luis Obispo, June 2016
• “Urban Marketing & City Branding”, Seminar in the Urban Planning Course, LAU Byblos, October 2015
• “On the Choice of Incentive Policy Instruments for Renewable Energy”,  INFORMS Marketing Science Conference, Baltimore, June 2015
• “Structural Model of New Technology Adoption with Uncertain Payoff: The Case of Solar Panels”, INFORMS Marketing Science Conference, Istanbul, July 2013
• “Technology-Push or Demand-Pull? A Framework to Maximize the Diffusion of Renewable Energy”, Oikos Young Scholars Entrepreneurship Academy, Filzbach, Switzerland, August 2012
• “The Diffusion of Renewable Energy Among Households”, INFORMS Marketing Science Conference, Boston, June 2012
• “The Diffusion of Renewable Energy Products”, Oikos Young Scholars Entrepreneurship Academy, Filzbach, Switzerland, June 2011