Dr. Lara Khabaz

Biography

Lara Khabbaz is an Adjunct Assistant Professor of Marketing at AKSOB. She is a specialist in organizational development, sustainability, and entrepreneurial marketing. She holds a Doctorate in Business Administration from Université Jean Moulin (IAE) Lyon 3 in France, a Master of Science in International Business from KEDGE Business School, a triple-accredited institution in France, and an Executive MBA from Notre Dame University – Louaize in Lebanon.

Lara served as the Director of the Marketing Office at Notre Dame University – Louaize for seven years, where she also held a part-time faculty position in the Faculty of Business Administration and Economics. Additionally, she led the Lifelong Learning Center at the same institution and actively contributed to various academic and professional development programs.

Her research interests include marketing, business development, entrepreneurship, and sustainability, with a particular focus on empowering women entrepreneurs and developing sustainable business strategies. Her work has been published in several renowned journals.

Dr. Khabbaz is affiliated with the ISEOR Research Center in Lyon, France, and actively participates in the Academy of Management (AoM) as an author and professional development trainer.

Beyond her academic endeavors, Lara is the co-founder and managing partner of INSIGHTS’ for Consultancy. She has also been the production director at KHABBAZ Production s.a.r.l., her family’s performing arts management business, since 2004.

Teaching Interests

• Introduction to Marketing
• Consumer behavior
• Integrated marketing communication
• International marketing
• Sales management
• Marketing management

Research Interests

• Go to Market Strategies
• Entrepreneurial Marketing
• Salesmanship 
• Organizational Development and Change Management
• Female Entrepreneurship Resilience and Coping Strategies

Publications

Articles in Academic and Trade Journals:

Kuran, O., & Khabbaz, L. (2024). Stakeholder dynamics in rural Lebanese women’s entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy.

Khabbaz, L., & Kuran, O. (2024). Empowering Rural Lebanese Female Entrepreneurs: A Resource-Based Perspective. Journal of Developmental Entrepreneurship, 29(01), 2450002.

Khabbaz, L. & Kuran, O., Azouri, M. (2024). Go-to-Market Strategies for MSMEs: An Entrepreneurial Marketing Perspective in Crisis-Laden Environments.  International Journal of Work Innovation.

Chapter in a book

Khabbaz, L., & Datry, F. (2024). Storytelling-based Socio-economic Interventions for Theaters. In A World Scientific Encyclopedia of Business Storytelling Set 1: Corporate and Business Strategies of Business Storytelling Volume 5: Business Storytelling of Socioeconomics (pp. 163-179).

Kuran, O., Bassil, D., & Khabbaz, L. (2023). Seam in Cross-Cultural Context. Socio-Economic Approach to Management Treatise: Theory and Practices, 185.

In refereed conferences

Kuran, O., Khabbaz, L., & El Hage, U. (2019, July). The Contribution of Dual Structure to the Enhancement of Higher Education Institutions. In Academy of Management Proceedings (Vol. 2019, No. 1, p. 11560). Briarcliff Manor, NY 10510: Academy of Management.

Kuran, O., Khabbaz, L., & Nehme, Z. N. (2017). Internal Intervener, Hidden Leader. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 17190). Briarcliff Manor, NY 10510: Academy of Management.

Khabbaz, L. (2018). The SEAM Contribution to the management of theatrical performances: the case of Château Trianon–Lebanon. DBA dissertation. University Jean Moulin, Lyon, 3.

Zardet, V., Sorensen, P., Yaeger, T., Franz, D., Khabbaz, L., Nehme, Z., … & Basil, D. (2017). Management Consulting Practices in Cross-cultural Contexts, Professional Development Workshop. In Academy of Management Annual Meeting.