Faculty and Staff
Photo of Dr. Manal Yunis

Dr. Manal Yunis

Associate Professor and the Chair of the Information Technology and Operations Management department

myunis@lau.edu.lb
Ext. 1143
Orme-Gray 525
LAU Beirut

Biography 

Manal M. Yunis is an associate professor and the chair of the Information Technology and Operations Management department at the Adnan Kassar School of Business. She holds a PhD in Business Administration with a concentration in Computer Information Systems from the University of Texas-Pan American, an MBA and a BS in MIS from LAU Adnan Kassar School of Business. She is a member of the Association of Information Systems (AIS), Decision Sciences Institute and AIS Special Interest Groups.
She has several peer-refereed journal and conference publications, and is the recipient of many best paper awards from conferences and publishing groups. 

In teaching, she believes that student engagement should be used as a strategic process to help forward creative thinking and effective learning. She also believes that her research should revolve around two focal points: (1) to enhance corporate (or institutional) excellence through optimal implementation and use of information systems; and (2) to enhance the information systems curriculum and academic excellence through the integration of what could be inferred from research into classroom discussion and curriculum development. 

She is currently working on three research projects related to cyber security, cloud computing and e-government. These involve intellectual collaborations with professors from the University of Texas-Pan American (Texas, USA) and from Caritas Institute of Higher Education, Hong Kong.

Teaching Interests

Research Interests

Selected Publications

Articles in Refereed Journals:

Skafi, M., Yunis, M. M., Zekri, A., & Daher, J. B. (2025). The Confluence of Big Data and Cloud Computing in SME Adoption Strategies. IEEE Access, 13(2025), pp. 37789 – 37811 Q1 – Corresponding author. 

Hamdan, A., Yunis, M., Araissi, M., and Fakih, K. (2025). The Impact of Fluctuating Exchange Rates and Customs Rates on the Economic Sustainability of Solar Energy Business in Lebanon. Journal of Infrastructure, Policy, and Development, 9(1), pp. 1-31 Corresponding author - Q2 (Social Sciences) 

Zeng, H., Yunis, M., Khalil, A., & Mirza, N. (2024). Towards a conceptual framework for AI-driven anomaly detection in smart city IoT networks for enhanced cybersecurity. Journal of Innovation & Knowledge9(4), 100601. 

Yunis, M., Mirza, N., Safi, A., & Umar, M. (2024). Impact of audit quality and digital transformation on innovation efficiency: Role of financial risk-taking. Global Finance Journal62, 101026. 

Khaddage-Soboh, N., Yunis, M., Imran, M., & Zeb, F. (2024). Sustainable practices in Malaysian manufacturing: The influence of CSR, transformational leadership, and green organizational culture on environmental performance. Economic Analysis and Policy82, 753-768. 

Chu, C. C., Yunis, M., Huang, X., Mi, Y., Wu, Y., & Ji, Y. (2024). Examining the nexus of mineral resources, technology adoption, and economic expansion in advancing sustainable development in OECD economies.Resources Policy91, 104864. 

Wang, K. H., Wang, Z. S., Yunis, M., & Kchouri, B. (2023). Spillovers and connectedness among climate policy uncertainty, energy, green bond and carbon markets: A global perspective. Energy Economics128, 107170. 

Farroukh, N., Messarra, L. C., & Yunis, M. (2023). The perception of job insecurity and organizational citizenship behavior during COVID-19: the moderating roles of positive psychological capital and grit. Journal of Asia Business Studies17(6), 1069-1087. 

Markarian, C., Kassar, A. N., & Yunis, M. (2022). Algorithmic Study of Online Multi-Facility Location Problems.SN Computer Science3(4), 296.

Manal Yunis, Abdul-Nasser Kassar, Tala Jamil Nassar (2021) Towards a Conceptual Framework for Design and Functionality of Websites and Smart Device Apps for Startups in Lebanon: Impact on Customer Journey. Proceedings of the International Conference on Industrial Engineering and Operations Management Sao Paulo, Brazil, April 5 - 8, 2021 (Scopus-Indexed). https://www.ieomsociety.org/brazil2020/papers/598.pdf

Manal Yunis, Raed El-Khalil and Miray Ghanem (2021) The Importance of Privacy and Security Concerns in Audit Data Analytics: A Conceptual Framework. Proceedings of the International Conference on Industrial Engineering and Operations Management Sao Paulo, Brazil, April 5 - 8, 2021 (Scopus-Indexed). https://www.ieomsociety.org/brazil2020/papers/599.pdf

Yunis, M., Tarhini, A., & Kassar, A. (2018). The role of ICT and innovation in enhancing organizational performance: The catalysing effect of corporate entrepreneurship. Journal of Business Research, 88, 344-356.
 
Tarhini, A., Yunis, M., & El-Kassar, A. N. (2018). Innovative sustainable methodology for managing in-house software development in SMEs. Benchmarking: An International Journal, 25(3), 1085-1103.

Yunis, M. (in press). Security and Privacy Concerns in Cloud Computing Usage: An Empirical Investigation of User Perspectives. Information and Management.

Yunis, M., Hughes, J. & Roge, J.  (in press).Time-Critical Effects of Virtualized Environments on Information Security: The Need for Dynamic Security. Journal of Information Systems Security.

Yunis, M., Koong, K. & Sun, J.  (in press). Determinants of Global E-Government Readiness and E-Participation. Journal of Computer Information Systems.

Yunis, M. Jung, J., & Chen, S. (2013). TQM, Strategy Choice, and Performance: A Firm-Level Empirical InvestigationInternational. Journal of Quality and Reliability Management, 30(6), 690-714 [Recipient of the 2014 Emerald Group Publishing Award for Excellence].

Yunis, M., Koong, K., Liu, L., Kwan, R., & Tsang, P. (2012). ICT Maturity as a Driver to Global Competitiveness: A Cross-Country Level Analysis.International Journal of Accounting and Information Management, 20(3), 255-281.

Yunis, M., (2010). A ‘cloud-free’ security model for cloud computingInternational Journal of Services and Standards, 5 (4), 354-375.

Yunis, M. & Koong, K. (2009). Development and assessment of ICT Maturity and Global Competitiveness Using a Two-Wheel Causality Model. International Journal of Services and Standards,  5(2), 135-159.

Yunis, M., Hughes, J., & Roge, J. (2008). Real Security in Virtual Systems: A Proposed Model for a Comprehensive Approach to Securing Virtualized Environments.Issues in information systems, IX(2), 385-395.