Dr. Samar Aad
Samar Aad is an Assistant Professor of Management and Information Technology at the Adnan Kassar School of Business. She holds a Doctorate in Business Administration from Durham University, an MBA from the University of Liverpool, a PGCE from University of Sunderland along with a BS in Computer Science from the Lebanese American University. Samar worked at the British Council in Beirut as the Examination Services Manager before moving to teaching. She took part in CIS accreditation teams, became an IB teacher, examiner, team leader and workshop leader. She taught at the IB level, ran PGCE, IT and non IT related workshops. In addition to teaching and designing online courses using different platforms, Samar added to her career the role of e-learning director. Her role was to drive technology in the education field by implementing and following appropriate Strategic plans. In October 2015 Samar got appointed at LAU as the Accreditation and Continuous improvement Coordinator to help mainly achieving the AACSB accreditation and look for further improvement in creating strategies, Assessment and continuous improvement processes at the AKSOB Adnan Kassar School of Business. In 2017 she was promoted to the Lead Accreditation and Continuous improvement and was involved in the School Survival Strategic Plan 2020-2025, the acquiring of the ACPHA hospitality program accreditation, the AACSB school reaccreditation among other strategic tasks.
She has published papers in academic journals in the field of management and Accreditation. She also served as a reviewer in numerous refereed journals and participated as a speaker in international conferences. She is currently part of a funded inter-university project researching Digital Youth identity with University of Durham.
ORCID ID: 0000-0001-9493-4899
- Higher Education in the digital age
- Quality Assurance, Accreditation and Ranking
- Marketing Management
- Digital Management
- Artificial Intelligence for business
- E-business and e-commerce
- Management Information Systems