Faculty and Staff
Photo of Dr. Samar Aad

Dr. Samar Aad

Assistant Professor

Bio

Dr. Samar Aad is an Assistant Professor of Management at the Adnan Kassar School of Business at the Lebanese American University. Her interdisciplinary research explores the intersections of artificial intelligence, smart cities, sustainability, digital transformation, and employability, with a particular focus on the evolving role of student and media influencers. She is the co-author of After Generative AI: Preparing Faculty to Transform Education, Learning and Pedagogy (Emerald Publishing, Great Debates in Higher Education series), which examines how generative technologies are reshaping academic roles, learning design, and institutional strategy.

Dr. Aad’s current research investigates how management education can prepare students for rapidly changing labor markets through AI-integrated curricula, smart city frameworks, and authentic learning experiences. She also studies issues of trust, legitimacy, and monetization among digital influencers, particularly within higher education and employability contexts.

She is actively engaged in international research collaborations and has participated in funded initiatives supported by organizations such as MEPI, DAAD and CNRS-L. Dr. Aad frequently contributes as a speaker and consultant on strategic planning, project management, faculty development, and cross-border educational innovation. Her publications include papers on AI, smart cities, and management education, and she serves as a reviewer for several peer-reviewed journals.”

Teaching Interests

Selected Publications