Faculty and Staff

Dr. Wael Nuweihed

Dr. Wael Nuweihed is a part-time assistant professor of marketing at the Adnan Kassar School of Business. He holds a Doctorate in Business Administration (DBA) and a Certificate of Research in Management Science (CRMS) from Grenoble Ecole de Management (GEM) in France, along with an MBA and a BSc. in Business from the Lebanese American University (LAU).

Wael has more than 20 years of work experience covering the Levant, Arabian Peninsula, North Africa and CIS markets across several industries and categories (Meals; Desserts; Snacks; Ice Cream; Edible Oils; Beverages; Household, Automotive and Industrial Paints). He offered several consultation services, seminars and workshops on marketing strategy, business and revenue models, brand building, innovation management, brand campaigns, and process optimization.

Wael holds many certifications in coaching, leadership, innovation, and change management. He is a mentor at Berytech (Impact Rise Program) and MIT Lebanon Challenge, and a digital skills trainer at INJAZ Lebanon (affiliate of Junior Achievement Worldwide).

Teaching Interests

Research Interests

Research in Progress