Dr. Sandreen Hitti

Bio

Dr. Sandreen Hitti is an adjunct assistant professor of Marketing, who brings a wealth of real-world experience to the classroom. With a rich background in the field of digital marketing, Sandreen has honed a unique perspective that bridges academic theory with practical industry insights.  Sandreen serves as a seasoned digital marketing consultant where she demonstrates an exceptional grasp of digital strategy, customer engagement, campaign optimization, and conversion rates.  Sandreen also acts as a trainer where she develops the skills of marketing professionals in topics such as SEO, social media marketing, e-commerce, and AI in Marketing. 

Teaching Interests

• AI in Marketing 
• Digital Marketing & Social Media Management 
• Online Consumer Behavior 
• Marketing Strategy 
• E-marketing 

Research Interests

• Impact of AI on consumer behavior 
• AI Chatbots and its impact on Consumer Experience 
• AI in customer journey mapping and lifetime value analysis 
• AI In product development and innovation 
• Power of ChatGPT in Marketing  

Publications

Hitti, S. and Ramadan, A. (2025), “Balancing innovation and ethics: the role of artificial intelligence in transforming B2B customer experience”, Competitiveness Review, Vol. ahead-of-print No. ahead-of-print.