Faculty Publications

2025

Assaker, G., El Haddad, R., & Gergi, G. (2025). Self-congruity, memorable tourism experience (MTE) and social network support on Generation Z tourists’ satisfaction and behavioral intentions: a moderation analysis. Tourism Review.

O’Connor, P., Assaker, G., & Haddad, R. E. (2025). Online Travel Agency Participation: An Empirical Investigation of Its Financial Contribution to US Hotel Profitability. Cornell Hospitality Quarterly, 19389655251318185.

Assaker, G. (2025). Sustainability concerns on pro-sustainable travel behavior: combining the United Nations SDGs, norm activation model and value theory. Journal of Hospitality and Tourism Insights, 8(1), 20-40.

2024

Assaker, G. (2024). Does awareness of SDGs influence tourists’ behavior? An examination of the determinants of sustainable travel behavior considering the UN2030 Agenda. Consumer Behavior in Tourism and Hospitality, 19(3), 339-351.

O’Connor, P., & Assaker, G. (2024). Examining the role of reputation as a moderator of E-service quality, trust, and E-loyalty in online travel services. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3429-3442.

Raad, J., Ruiz-Moreno, F., & Nicolau, J. L. (2024). Supplier Slip-Ups: How Malpractices Can Bite Into Restaurant Market Value. Journal of Hospitality & Tourism Research, 10963480241311021.

2023

Assaker, G., & O’Connor, P. (2023). Using PLS-SEM to test for the moderation effects of continuous variables in hospitality and tourism studies. Cutting edge research methods in hospitality and tourism, 29-51.

Castro, D., Kim, S., & Assaker, G. (2023). An empirical examination of the antecedents of Residents’ support for future film tourism development. Tourism Management Perspectives, 45, 101067.

Assaker, G., & O’Connor, P. (2023). The importance of green certification labels/badges in online hotel booking choice: A conjoint investigation of consumers’ preferences pre-and post-COVID-19. Cornell Hospitality Quarterly, 64(4), 401-414.

Raad, J., Sharma, A., & Nicolau, J. L. (2023). Performance effects of innovation in two-sided markets: The paradigmatic case of OTAs. Tourism management, 94, 104637.

Raad, J. E. (2023). The Journey from Supplier to End Customer: Exploring the Dynamics of Supply Chain and Distribution Channels in the Hospitality Industry.

Assaker, G., & O’Connor, P. (2023). Hotel Guests’ Revisit Intentions Post-Covid-19: Reexamining the Role of Service Quality, CSR, and Reputation While Accounting for Guests’ Trepidation. Tourism Analysis, 28(3), 455-467.

2022

Armache, J., Ladki, S., & Armache, G. D. (2022). The rise of remote work and its implications on US organizations and boards of directors. Corp. Ownersh. Control, 20(1), 176-184.

2021

Raad, J., Sharma, A., & Nicolau, J. L. (2021). Will your majesty marry me? The effect of royal weddings on the tourism industry. Tourism Economics, 28(6), 1589-1604.

2020

Assaker, G., O’Connor, P., & El-Haddad, R. (2020). Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels. Journal of Hospitality Marketing & Management, 29(8), 934-955.

Itani, O. S., El Haddad, R., & Kalra, A. (2020). Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: does relationship duration matter?. Journal of Retailing and Consumer Services, 53, 101980.

Assaker, G. (2020). Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory. Journal of Hospitality Marketing & Management, 29(4), 428-449.

Ladki, S., Abimanyu, A., & Kesserwan, L. (2020). The rise of a new tourism dawn in the Middle East. Journal of Service Science and Management, 13(04), 637.

2019

El Haddad, R. (2019). Exploring service quality of low cost airlines. Services Marketing Quarterly, 40(4), 301-315

El Haddad, R., Karkoulian, S., & Nehme, R. (2019). The impact of 360 feedback appraisal system on organizational justice and sustainability: The mediating roles of gender and managerial levels. International Journal of Organizational Analysis, 27(3), 712-728.

2018

Hallak, R., Assaker, G., & El-Haddad, R. (2018). Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty: A higher-order structural model. Journal of vacation marketing, 24(2), 118-135.

Ladki, S. M., & Bachir, N. A. (2018). The influence of airport services on tourism destination: the case of Beirut international airport. J. Tour. Chall. Trends, 11(2), 111.

Ladki, S. M. (2018). An evaluation of tourists’ experiences in rural Northern West Virginia.

2017

Ladki, S. M., & Mazeh, R. A. (2017). Comparative pricing analysis of Mecca’s religious tourism. International Journal of Religious Tourism and Pilgrimage, 5(1), 4.

2016

do Valle, P. O., & Assaker, G. (2016). Using partial least squares structural equation modeling in tourism research: A review of past research and recommendations for future applications. Journal of Travel Research, 55(6), 695-708.

Brown, G., Smith, A., & Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism management, 55, 160-172.

2015

El Haddad, R., Hallak, R., & Assaker, G. (2015). Price fairness perceptions and hotel customers’ behavioral intentions. Journal of Vacation Marketing, 21(3), 262-276.

El Haddad, R. (2015). Exploration of revenue management practices–case of an upscale budget hotel chain. International Journal of Contemporary Hospitality Management, 27(8), 1791-1813.

Huang, S., Weiler, B., & Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358.

2013

Assaker, G., & Hallak, R. (2013). Moderating effects of tourists’ novelty-seeking tendencies on destination image, visitor satisfaction, and short-and long-term revisit intentions. Journal of Travel Research, 52(5), 600-613.

Howat, G., & Assaker, G. (2013). The hierarchical effects of perceived quality on perceived value, satisfaction, and loyalty: Empirical results from public, outdoor aquatic centres in Australia. Sport management review, 16(3), 268-284.     

2011

Assaker, G., Vinzi, V. E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism management, 32(4), 890-901.