BS in Business - Marketing

This program is offered by the Department of Marketing.

Marketing is the process by which businesses communicate their intrinsic value to potential customers and to other businesses via marketers who’ve got the know-how of communicating this value, winning customer’s trust and applying their knowledge and creativity into real life situations. Marketers often do the necessary research to study their target audience, anticipate their needs, and devote a vast amount of efforts to showcase their company in a positive light and draw their targeted audience to consider their company’s goods and services by satisfying their needs in an efficient and lucrative manner and meeting their expectations.

Marketing has the power of building brand awareness, growing businesses, increasing sales and engaging customers; and this is due to the fact that the range of services related to it, such as sales, public relations, advertising, research, consumer behavior and new media, all have the purpose of conveying the intended image to the end-customer.  

The main aim of the BS in Business Studies with emphasis in Marketing is to acquaint you with a full range of skills and knowledge in business management, with a focus on marketing and the many sub-fields it incorporates, enabling you to successfully create the brand image/message and transmit it in a beneficial way. 

The BS in Business Studies - Marketing prepares you for graduate studies, such as the MBA, MS or MA, as well as for professional certifications.

Emphasis Curriculum

The changes in Liberal Arts and Sciences (LAS), business electives, and free electives requirements are applicable for the entering class of Fall 2021. Existing students may choose to follow the old or below new curriculum.

A minimum of 92 credits are required to graduate, distributed as follows:

  • Business Core Requirements (36 credits)
  • Emphasis Requirements (12 credits)
  • Other Requirements (12 credits)
  • LAS Requirements (30 credits)*
  • Free Electives (8 credits)

* The core business courses ECO201 and ECO202 fulfill 6 of these credits, as they are also LAS Social Sciences requirements. 

Business Core Requirements (36 credits)

  • ACC203 Financial Accounting (3 cr.)
  • ACC204 Managerial Accounting (3 cr.)
  • BUS213 Business Law & Ethics (3 cr.)
  • BUS299 Civic Engagement (0 cr.)
  • ECO201 Microeconomics (3 cr. )
  • ECO202 Macroeconomics (3 cr.)
  • FIN301 Managerial Finance (3 cr.)
  • ITM211 Information Technology Management (3 cr.)
  • MGT201 Introduction to Management (3 cr.)
  • MGT420 Strategic Planning & Policy Formulation (3 cr.)
  • MKT201 Introduction to Marketing (3 cr.)
  • OPM301 Operation & Production Management (3 cr.)
  • QBA201 Managerial Statistics (3 cr.)

Emphasis Requirements (12 credits)

Business Electives: Choose any 12 credits of the following courses: 

BLOCK A: Minimum 6 credits

BLOCK B: Maximum 6 Credits

1- Soft Skills: Maximum 3 Credits 

  • MGT236 Communication Skills (1 cr.)
  • MGT336 Developing a Business Plan (1 cr.)
  • MGT436 Personality & Career Development (1 cr.)
  • MGT438 Leadership Skills (1 cr.)
  • MGT338 Negotiation Skills (1 cr.)

2- Vertically Integrated Projects: Maximum 3 Credits

  • VIP201
  • VIP301
  • VIP401

3- Other Electives

  • QBA301 Intermediate Managerial Statistics (3 cr.)
  • BDA301 Introduction to Applied Data Analytics (3 cr.)
  • HOM307 Hospitality Marketing (3 cr.)

LAS Requirements (30 credits)

Free Electives (8 credits)

Recommended Study Plan

Year One

Fall (15 credits)

  • ACC203 Financial Accounting (3 cr.)
  • MKT201 Introduction to Marketing (3 cr.)
  • ECO201 Microeconomics (3 cr.)
  • Free Elective (3 cr.)
  • LAS Elective (3 cr.)

Spring (16 credits)

  • ACC204 Managerial Accounting (3 cr.)
  • MGT201 Intro to Management (3 cr.)
  • ECO202 Macroeconomics (3 cr.)
  • BUS299 Civic Engagement (0 cr.)
  • Emphasis Elective I (3 cr.)
  • Free Elective (1 cr.)

Year Two

Fall (15 credits)

  • FIN301 Managerial Finance (3 cr.)
  • ITM211 Information Technology (3 cr.)
  • MKT304 Consumer Behavior (3 cr.)
  • LAS Core Requirement (3 cr.)
  • LAS Elective (3 cr.)

Spring (15 credits)

  • BUS213 Business Law & Ethics (3 cr.)
  • QBA201 Managerial Statistics (3 cr.)
  • MKT312 E-Marketing (3 cr.)
  • LAS Core Requirement (3 cr.)
  • LAS Elective (3 cr.)

Year Three

Fall (16 credits)

  • MKT421 Marketing Research (3 cr.)
  • OPM301 Operation & Production Management (3 cr.)
  • Emphasis Elective II (3 cr.)
  • Emphasis Elective III (3 cr.)
  • LAS Elective (3 cr.)
  • Free Elective (1 cr.)

Spring (15 credits)

  • MGT420 Strategic Planning & Policy Formation (3 cr.)
  • MKT498 Marketing Strategy (3 cr.)
  • Emphasis Elective IV (3 cr.)
  • LAS Elective (3 cr.)
  • Free Elective (3 cr.)

Career Prospects

Marketing professional career opportunities are growing in Lebanon and abroad. 

The marketing graduate goes on to work in:

  • Sales 
  • Advertising 
  • Public Relations
  • Brand Management
  • Media
  • Wholesale/Retail
  • Digital Media
  • Market Research
  • Copywriting