Dr. Guy Assaker


Guy Assaker is presently serving as the Assistant Dean and Professor of Hospitality and Marketing at the Adnan Kassar School of Business at Lebanese American University. He earned his PhD from ESSEC Business School in France and his MBA and master degrees from Cornell University/IMHI and the University of Paris 1 Pantheon–Sorbonne, respectively. He also holds a professional certification in hotel industry analytics (CHIA) from the American Hotel and Lodging Educational Institute (AHLEI) in the United States.

He has published more than 40 papers in major international refereed journals. He currently serves on the editorial boards of top-ranked journals and has been the beneficiary of several research grants and awards in past years.

Teaching Interests

  • Business Research Methods
  • Quantitative Methods
  • Marketing
  • Tourism

Research Interests

  • Tourism/Service Marketing
  • Tourist Behavior
  • Service Quality
  • Multivariate Techniques in Business Research
  • Structural Equation Modeling