Guest Speakers: Fall 2020
(All lectures are followed by Question/Answer sessions)
- Cognitive Analytics Course: ITM 880J: (October 21st 6:00-7:00 pm)
Hisham Hamadeh, PhD, MBA is currently Vice President, Global Head of Data Sciences at Genmab, a pharmaceutical company focused on the discovery and commercialization of medicines to serve cancer patients. He has extensive experience in bioinformatics, computational biology, and data science across the drug development and commercialization process. Hisham received his PhD from the University of California in Irvine, his post-doctoral training at the US National Institutes of Health (NIH), and his MBA from the Wharton School of Business. Hisham is an advisor to multiple US Federal Agencies including the US Department of Health and Human Services (DHHS) and the US Environmental Protection Agency (EPA). He has given over 55 invited lectures and has published over 45 peer reviewed reports.
Dr. Hisham Hamade will lecture about artificial intelligence, data/computational analytics, machine learning and the future of AI in the healthcare industry, giving recent examples from his own experience and workplace.
- Neuromarketing: MKT 488 - Cognitive Analytics: ITM 880J & EMBA Neuromarketing MKT 781 (October 24th 12:00- 1:00 pm)
Rafal Ohme(PhD) is a professor of psychology, expert in emotions, communication and brain research. He held a Fulbright scholar at Kellogg School of Management, at Stanford University he conducted research on unconscious emotions. Awarded by the President and the Prime Minister of the Republic of Poland, an honorary member of Executive Club. A finalist of Entrepreneur of the Year 2015 program organized by EY. He teaches in Poland at University of Social Sciences and Humanities and is a visiting professor at Renmin University of China and Stellenbosch University in Cape Town. He is also the founder of NEUROHM, a research & advisory company that develops new consumer research methods for HR, sales, marketing & PR. He has written more than 150 articles and chapters and published in top scientific journals and author of several books.
Professor Rafal Ohme present three unique neuro case studies:
1. George Clooney - conquers and divides Nespresso fans.
2. Neuro helps to better navigate territorial marketing in China.
3. Hershey’s kiss produces subconscious micro-expressions which turn off the brain.
- Cognitive Analytics: ITM 880J Wednesday (November 4th5:00- 6:30 pm)
Mark Esposito, PhD, is recognized internationally as a top global thought leader in matters relating to The Fourth Industrial Revolution, the changes and opportunities that technology will bring to a variety of industries. He co-founded Nexus FrontierTech, a firm dedicated to the productions of AI solutions. He was inducted in 2016 in the radar of Thinkers50 as one of the 30 most prominent rising business thinkers in the world. He is a global expert of the World Economic Forum and advisor to national governments. He is the co-author of the best sellers “Understanding How the Future Unfolds: Using DRIVE to Harness the Power of Today’s Megatrends” and The AI Republic. In his career, he has worked for some of the world’s leading institutions such as Harvard University, University of Cambridge, Arizona State University’s Thunderbird School of Global Management, Hult International Business School and IE Business School. His third executive program at Harvard will be launched in 2021 on “Fintech and Blockchain”. In his career he has written hundreds of op-eds and professional publications, over 150 peer review articles, several book chapters, over 40 case studies and 11 books, including two bestsellers.
Artificial intelligence will radically change our lives—just not in the ways you might think. You’ve been made to believe that AI will take your job. The truth is AI will deeply change the nature of work itself and lead to the creation of jobs that don’t exist yet. Sensational media reports speculate about the “rise of the machines” but fail to see that there’s no real intelligence in AI. It is not an all-seeing master, but rather a functional tool that must combine with the intelligence we possess to be effective. With The AI Republic, Mark Esposito, and his co-authors and co-founders of Nexus Frontier Tech have not written a book for coders, but for everyone curious about a future shaped by AI. They demystify this life-changing technology and explain how we can build a shared space where humans and intelligent automation work together, whether you’re a business executive who wants to implement it, a government leader responsible for policy creation, or a parent who wants to prepare your children to grow up with AI as a companion.