Dr. Guy Assaker Chosen for Fellowship Program
Dr. Guy Assaker, assistant professor in the Department of Hospitality and Marketing at LAU Byblos, has been chosen to conduct research from October 2015 till September 2016 with Dr. Albert Assaf, associate professor at Isenberg School of Management UMASS Amherst, as part of “Zamalat” Arab fund fellowship program, which sponsors a limited number of research scholars from Arab universities.
Assaker’s research will concentrate on the impact restaurant menus have on customers’ perceptions of the service, as well as on the type of information that the customers expect to see on a restaurant menu.