Faculty & Research

The rise of the students influencers

This project is a collaboration with researchers Dr Samar Aad (LAU) and Prof Mariann Hardey and Dr Rille Raaper (Durham university). It focuses on youth and studenthood in digital spaces centered around how and why students develop followers and create content on social media platforms such as TikTok, Instagram, YouTube, The Little Red Book among other platforms. This project investigates the education, social and cultural impact of students influencers. An article has been published on Wonkhe introducing our preliminary findings and project scope.