General News

L’Oreal Head of Trade Marketing Manager Gives a Knockout Presentation to EMBA Students

Mr. Touma shares his cognoscente experience with EMBA students at the EMBA Marketing Communications Course.

Invited by our Assistant Professor of Marketing “Dr. Zahy Ramadan”, Mr. Touma, Head of Trade Marketing for the Consumer Product Division at L’Oreal, presented the Maybelline New York make-up integrated marketing campaign to our EMBA students, at the EMBA Marketing Communications Course, where he presented the Maybelline New York make-up integrated marketing campaign case study, ”Fit me: a Lebanese Fewer, Bigger, Better Story.”