Dr. Zahy Ramadan, associate professor of marketing at LAU, appeared in a TV interview on Hala Arabia TV where he shared how he integrates artificial intelligence and the metaverse into his courses. Students design avatars, create campaigns and collaborate in immersive spaces, gaining hands-on experience with emerging tools. “Even in the harshest crises, we can be innovators,” said Dr. Ramadan, highlighting the value of this approach in building in-demand digital skills.
