AKSOB Brings Business Thinking to Creator Summit 2026
As the summit’s exclusive academic partner, the Adnan Kassar School of Business connected creators, students, and faculty around how to turn influence into sustainable value.
As creators, entrepreneurs, and industry leaders gathered at Théâtre Casino du Liban on September 11 and 12 for Creator Summit 2026, the Adnan Kassar School of Business (AKSOB) at LAU joined the conversation as the summit’s exclusive academic partner, bringing business education, entrepreneurship, and experiential learning into one of the region’s growing creative industries.Addressing the changing economics of content creation, AKSOB Dean Dima Jamali highlighted a defining challenge for creators: Turning visibility and influence into something they can own, grow, and sustain.
“Many creators are entrepreneurs long before they ever call themselves entrepreneurs,” she said, pointing to the skills involved in building audiences, understanding consumers, negotiating partnerships, and developing intellectual property.
Throughout the summit, AKSOB faculty and students engaged with creators and industry professionals, exploring the growing intersection of creativity, entrepreneurship, technology, marketing, and business strategy.