Marketing Students Make the Best of Internship Opportunity
The interns were chosen for the program after winning the final project in the Consumer Behavior course (MKT304). Under the guidance of marketing faculty Dr. Hounaida El Jurdi, Dr. Joelle Majdalani Hachem and Ms. Nadia Azzam, they pitched creative strategies and recommendations to help Fattal grow Bio-Oil Natural’s market share in Lebanon.
The internship combined real-world work experience, on-the-job training, business coaching, fieldwork, sales and interactive workshops, allowing each intern to apply their classroom knowledge and develop their interpersonal and professional skills while working closely in one of the company’s diverse departments, including healthcare, beauty and fashion and Fast-Moving Consumer Goods.
To showcase their newly acquired skills, the interns organized informative booths, displayed after their graduation ceremony, to share their achievements with family and friends.
Jana Gebrayel (BS ’24), who worked in Fattal’s e-commerce department, proudly presented her Data Storytelling booth, where she highlighted areas for improvement on the distributor’s website using data analysis tools like Google Analytics and Shopify.
Meanwhile, Yara Kachkouche (BS ’24), Lea Al Najjar (BS ’25), Geovanna Bterrani (BS ’25), and Elise Moussa (BS ’25), marketing and sales interns in the Over-the-Counter Healthcare Department, designed a Glow with OTC booth. It featured the department’s products and demonstrated their understanding of the industry and effective communication tools developed during their internship.
“I learned a lot, such as the reality behind the scenes of a company and how they work,” said Al Najjar. “The thing I loved and enjoyed the most is doing events to promote the products.”
“What I liked most was the tailored hands-on experience that taught me the importance of creative and strategic thinking in real-world applications,” added Moussa.
Additionally, the interns took part in a fundraising initiative at the program in collaboration with Our Lady of Hope Foundation, where they helped raise $2,110 through a bake sale and bracelet sale to support the tuition fees of six students.