Bio
Ali Mahdi is an Assistant Professor of Marketing at the Adnan Kassar School of Business. He holds a Ph.D. in Entrepreneurial Marketing from the University of Ottawa, Canada, where he received the Excellence Award recognition. Ali also holds an MBA, BSc in Business Marketing, and BA in Communication Arts (from the Lebanese American University, awarded with High Distinction.
As a Professional Certified Marketer (PCM) in Digital Marketing (AMA) and a Certified Digital Marketing Professional (DMI), Ali has international industry experience in digital marketing across Lebanon and Canada. He served as a business consultant for several companies in the MENA region.
Ali’s academic experience includes teaching several marketing/entrepreneurship courses including Marketing, Marketing Strategy, Entrepreneurial Marketing, Entrepreneurship, and Strategic Entrepreneurship. Ali’s teaching and learning approach focuses on student-centered learning, unbounded learning, and learning as a growth process. He holds a Graduate Certificate in University Teaching from the Centre for Innovative Pedagogies and Digital Learning, uOttawa.
Ali specializes in researching strategies at the marketing/entrepreneurship interface in which he utilizes several research approaches (quantitative, qualitative, mixed methods) and theoretical lenses (Resource-based Theory, Relational View). His research focuses on understanding how entrepreneurial marketing strategies enable firms’ value creation across various stakeholders while maneuvering dynamic competitive business environments characterized by disruption/uncertainty.
ORCID ID: 0000-0002-6957-4593
Web of Science Researcher ID: IWU-9153-2023
Scopus Author ID: 58981111400
Teaching Interests
- Entrepreneurial Marketing
- Digital Marketing
- International Marketing
- Marketing Strategy
- Marketing Research
- Marketing Management
Research Interests
- Entrepreneurial marketing strategy
- Collaborative and value co-creation strategies
- B2B and coopetition strategies
- Internationalization strategies
- Business model digitalization
- Strategies during disruption & uncertainty
- Strategies for sustainability and agility
Publications
Articles in Refereed Journals
Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2024), “Entrepreneurial Marketing Practices and Rural Wine Producers’ Performance: The Moderating Role of Competitive Intensity in an Immediate Post Crisis Period”, Journal of Rural Studies. https://doi.org/10.1016/j.jrurstud.2024.103277.
Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2024), “A Study of Entrepreneurial Marketing Activities and Firm Performance in an Immediate Post COVID-19 Era: The Moderating Role of Coopetition”, International Journal of Entrepreneurial Behavior & Research. https://doi.org/10.1108/IJEBR-07-2023-0743.
Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2024), “How a Coopetition-oriented Mindset and Competitive Intensity Drive Coopetition Behaviour to Support Export Scale-up Activities in a Post Crisis Environment”, International Journal of Entrepreneurship and Small Business. https://doi.org/10.1504/ijesb.2025.10063429.
Mahdi, A., Farah, M. F., & Ramadan, Z. (2022), “What to Believe, Whom to Blame, and When to Share: Exploring the Fake News Experience in the Marketing Context”, Journal of Consumer Marketing, 39(3), 306-316. https://doi.org/10.1108/JCM-05-2020-3863.
Proceedings and Presentations in Refereed Conferences
Mahdi, A., Crick, D., Crick, J.M., Lamine, W., and Spence, M. (2024, August 15–17), “Passive Exporters and Scale-up Activities in an Immediate Post COVID-19 Period: The Impact of a Coopetition-oriented Mindset and Coopetition Activities”, McGill International Entrepreneurship (MIE) Conference, Lappeenranta: Finland (forthcoming).
Mahdi, A. (2024, February 23–25), “Entrepreneurial Marketing Strategy: Unpacking the Quadratic Relationship between Digitalisation and Firm Performance”, American Marketing Association (AMA) Academic Conference, St. Pete Beach, Florida: USA.
Crick, J. M., Crick, D., Mahdi, A., Spence, M., & Lamine, W. (2023, December 5–7), “Entrepreneurial Marketing Activities and Firm Performance among US Wine Producers: The Moderating Role of Competitive Intensity”, Australian and New Zealand Academy of Management (ANZAM) Conference, Wellington: New Zealand.
Crick, D., Mahdi, A., Crick, J. M., Lamine, W & Spence, M. (2023, August 30–September 1), “Resilience among Passive Exporters in a Post Turbulent COVID-19 Era: A Capabilities Perspective”, McGill International Entrepreneurship (MIE) Conference 2023, Kalmar: Sweden.
Mahdi, A. (2023, August 4–6), “Manoeuvring Global Crises: Entrepreneurial Marketing in SMEs”, American Marketing Association (AMA) Academic Conference, San Francisco: USA.
Farah, M. F., Ramadan, Z., & Mahdi, A. (2019, August 9–11), “The Impact of Fake News on Brands and Social Media”, American Marketing Association (AMA) Academic Conference, Chicago: USA.
Ramadan, Z., Farah, M. F., & Mahdi, A. (2018, July 10), “The Fakebook Effect: The Impact of Fake News on Facebook, Brands and Consumer Behaviour”, Advances in Theory and Practice of Digital Marketing Workshop, Swansea: UK.