Faculty and Staff

Dr. Dunia Harajli


Dunia Harajli is an Assistant Professor of Practice. She teaches Neuromarketing, Cognitive Analytics, Business Communication and Civic Engagement. She joined LAU in 2008. 

Dr. Harajli is an active member in the Neuromarketing Science Business association (NMSBA). She is also a member of the European Marketing Association (EMA) and the Academy of Management (AOM). 

Her research interests include consumer neuroscience, consumer behavior, business ethics education, empathy at work, and workplace spirituality. A certified emotional intelligence trainer (MSCEIT-Yale), she has been incorporating EI in an array of business courses and researching consumer decision-making, economic anxiety, stressful life events, employee well-being and spirituality at work. Her latest research projects with “Neurohm” include Reaction Time Testing (RTT) which measures emotions (nonconscious processing) related to COVID-19 & the Beirut Explosion. Last, her volunteering with the UNDP on Corporate Social Responsibility (CSR) led to her continuous involvement in many social initiatives.

Teaching Interests

Research Interest

Executive Training

CEP workshops - Neuromarketing (EMBA program) 

Selected Publications

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