Faculty and Staff
Photo of Dr. Dunia Harajli

Dr. Dunia Harajli

Associate Professor of Practice

dunia.harajli@lau.edu.lb
Ext. 1184
Orme-Gray 527
LAU Beirut

View CV

Biography 

Dr. Dunia Harajli is associate professor of practice at the Lebanese American University (LAU). She teaches Neuromarketing, Cognitive Analytics, Business Communication and Civic Engagement, and has been with LAU since 2008.

She is an active member of the Neuromarketing Science and Business Association (NMSBA), the European Marketing Association (EMA) and the Academy of Management (AOM).

Her research interests include consumer neuroscience, consumer behavior, business ethics education, empathy at work and workplace spirituality. A certified emotional intelligence trainer (MSCEIT–Yale), Dr. Harajli has incorporated emotional intelligence into a range of business courses and has conducted research on consumer decision-making, economic anxiety, stressful life events, employee well-being and spirituality at work.

Her latest research projects with Neurohm include Reaction Time Testing (RTT), which measures emotions and nonconscious processing related to COVID-19 and the Beirut explosion. In addition, her volunteering with the United Nations Development Programme (UNDP) on corporate social responsibility (CSR) has led to her continued involvement in numerous social initiatives.

Teaching Interests

Research Interest

Executive Training

CEP workshops - Neuromarketing (EMBA program) 

Selected Publications

Research in progress: 

Target Journal: “Social Networks” : Working title: “How RT allows to deepen the analysis of social networks” (countries included in the analysis Lebanon, Sweden and Spain) 

Leadership and Change after COVID-19 by Springer Nature Switzerland: “Another Test of Resilience? The Lebanese Leadership and Human Response During COVID-19”. 

Papers under review:

Journal of Personality & Social Psychology (JPSP): “The Impact of COVID-19 crisis on Personal Economic Anxiety in Lebanon: A Neuroscience Based Approach to Data Collection” (September 2020)

Journal of Management, Spirituality and Religion (JMSR): “Turbulent times, mental illness and productivity: the moderating role of workplace spirituality” (September 2020) 

Published Book Chapters:

Harajli, D. A. (2023). Another resilience test?: The Lebanese leadership and human response during Covid-19.In The Routledge companion to leadership and change (pp. 396-407). Routledge. 

Harajli, D. A., & Norré, B. (2023). Should mindfulness practices be mandatory in business education?. Honing self-awareness of faculty and future business leaders.

“The Palgrave Handbook of Workplace Wellbeing” by Palgrave Macmillan titled “Spiritual Wellbeing of Business School Faculty” (Feb. 2020) 

“Methodological Issues in Accounting Research: Theories & Methods” by Spiramus titled “Opening the black box: a practical account of grounded research” co-authored by Vassili Joannides (2018: Great Britain). 

“Organizing through Empathy” by Routledge titled “The source of Empathy in our Lives: An Explanatory Journey into the Realm of Spirituality” co-authored with Dr. Vassili Joannides and published (2013: U.S & Europe) 

Published Articles:

Dutta, K., Fernandez, G. P., Norré, B. F., Reykowska, D., Ohme, R., Harajli, D., & Fernandez, J. (2024). Knowledge of declared behaviour: effect of attitude and intention. International Journal of Knowledge-Based Development, 14(2), 133-161.

El Khoury-Malhame, M., Harajli, D. A., Reykowska, D., Jakubowska, M., & Ohme, R. (2024). Can the Phoenix still rise? Traumatic effect of Beirut port explosion on Lebanese people’s experiences. Psychological trauma: theory, research, practice, and policy.

Malhame, M. E. K., Harajli, D., Ohme, R., Reykowska, D., & Jakubowska, M. (2023, July). CAN THE PHOENIX STILL RISE? TRAUMATIC EFFECT OF BEIRUT PORT EXPLOSION ON LEBANESE PEOPLE’S EXPERIENCES. In Global Marketing Conference (pp. 923-923).

Bou Saada, R., Bou-Hamad, I., & Harajli, D. (2022). Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon. Journal of Marketing Communications, 29(8), 822–839. https://doi.org/10.1080/13527266.2022.2088600

Bou-Hamad I, Hoteit R, Harajli D and Reykowska D (2022) Personal Economic Worries in Response to COVID-19 Pandemic: A Cross Sectional Study. Front. Psychol. 13:871209. doi: 10.3389/fpsyg.2022.871209

El Khoury Malhame, M., Harajli, D. A., Reykowska, D., & Ohme, R. (2021). Traumatic effect of Beirut port explosion on Lebanese people’s experiences. Available at SSRN 3929408. 

Bou-Hamad I, Hoteit R, Harajli D (2021) Health worries, life satisfaction, and social well-being concerns during the COVID-19 pandemic: Insights from Lebanon. PLoS ONE 16(7): e0254989. https://doi.org/10.1371/journal.pone.0254989

An article “Islamic Business Ethics” co-authored with Professor Zafar Ahmed published September 2013 issue (Journal of Diplomacy and Foreign Relations (JDFR). 

An article “Islam and Diplomacy” was distributed among notable speakers, ministers and audience in an international forum on peace and security and Islam in Kuala Lumpur, March 26th 2012: published December 2013 issue (Journal of Diplomacy and Foreign Relations (JDFR)

Published Conference Proceedings: 

Journal paper in the proceedings of the European Marketing Association Conference (EMAC, June 2020). “Ethical Perceptions of Social Marketing Campaigns in the Middle East: An Empirical Study of Demographics Differences”: submitted to Track Advertising & Marketing Communications

Journal paper in the proceedings of the European Marketing Association Conference (EMAC, May 30th, 2019). “Understanding News Consumption Preferences from a Dual-System Perspective”: University of Hamburg, Germany.