Institute of Family & Entrepreneurial Business

Digital Marketing and E -commerce in your Family Business

The Institute of Family and Entrepreneurial Business in the Adnan Kassar School of Business at the Lebanese American University is delighted to host a workshop entitled “Embark on Digital Marketing and E-Commerce in your Family Business”. The workshop will allow you to leverage your Family Business by going online, selling online and digitally marketing your products and services. It will also allow you to embrace the new technology and update your processes to match the current growth in e-commerce.

Date and Time: March 19, 20, 21, 22, 26, 27, and 28, from 5h30 to 8h30 p.m.

Fees: 500$ for the 21 hours of training contact

The workshop will be given by Mr Rami Audi.

Rami is the Co-founder and General Manager of Clouds Media, a digital marketing agency specializing in creative and branding services, online advertising, SEO, web consulting, and social media marketing. He has been with the company since its establishment in 2010. Prior to Clouds Media, Rami worked for seven years as a Business Development Manager at CBM, where he focused on business strategy, identifying opportunities, and client relationship management. In addition to his professional roles, Rami serves as a Lecturer and Instructor, teaching digital marketing, social media marketing, and conversion rate optimization. He has completed a Leadership course at McGill University, holds a Google certification in digital marketing and ecommerce, a Bachelor’s degree in Computer Engineering from LAU, an MBA from ESA, and a Masters of Management from ESCP.

Topics to be covered:

  1. Foundations of Digital Marketing and E-commerce
  2. Attract and Engage Customers with Digital Marketing
  3. From Likes to Leads: Interact with Customers Online
  4. Think Outside the Inbox: Email Marketing
  5. Assess for Success: Marketing Analytics and Measurement
  6. Make the Sale: Build, Launch, and Manage E-commerce Stores
  7. Satisfaction Guaranteed: Develop Customer Loyalty Online

Key learnings:

  1. The fundamentals of digital marketing and e-commerce to gain the skills needed to land a job in the field or to be promoted in her/his current job
  2. Attract and engage customers through digital marketing channels like search and email
  3. Measure marketing performance through analytics and present insights.
  4. Build e-commerce stores, analyze online performance, and grow customer loyalty.

A certificate of completion will be given to attendees upon training completion.

If you are interested to attend, Register here