Walid Assaad

About

A transformational growth and marketing leader with 25+ years of building brand dominance and accelerating revenue for multinational brands, Walid specializes in entering new markets and revitalizing established ones by architecting data-driven commercial strategies, leading digital-first transformations, and scaling multi-brand operations across EMEA and MENAP. He has a proven track record of building high-performance teams, launching category-defining products, and driving measurable P&L impact through a builder’s mindset.

Previous Experience

• Chief Marketing & Growth Officer at Matbakhi (KSA, 2023 - Present)
• Leading marketing and strategy for a leading hotel-based cloud kitchen with 16 diverse food brands, shaping brand image and driving customer engagement.
• Global Chief Marketing & Growth Officer at NKD Pizza International (UK)
• Head of Marketing & Communications (MENAP) at Subway.
• Regional Head of Marketing & Digital Communications (MEA) at.
• Senior Regional Marketing, Communications & PR Manager (MENAP) at McDonald’s (UAE, 2010 - 2015).
• Regional Strategic Marketing Support Manager (MENAP) Nestlé Middle East
• Intercontinental Hotel – Dubai – UAE Sales Executive - to Manager to Assistant Director of Sales & Marketing

Educational Background

• Currently pursing MBA from Monash University - Adelaida – Australia
• Bachelor’s degree in hospitality management from the Lebanese American University (LAU). 1998-2001
• Holds High School Diploma from Black friars School in Adelaide Australia

Personal Background

Walid is an Australian/Lebanese Citizen. He is married and has three children. Walid is very active socially and loves basketball, football and is passionate about Medical & Healthcare and enjoys classical music. Food Passionate by nature.