Ziad Karam
Ziad Karam joined Diageo in September 2013 as the Corporate Relations Director for its Global Travel and Middle East business. Today, he serves as Director of Corporate Relations for Diageo’s domestic operations in the MENA region, where he draws on his extensive experience and network to drive meaningful change and strengthen community ties.A passionate advocate for the role businesses can play in society, Ziad firmly believes in the power of ideas to unlock potential and deliver success. As an accomplished business leader with a proven track record in developing markets, he excels in inspiring multicultural, cross-functional teams to achieve outstanding business results while also addressing societal challenges.
Ziad’s career has honed his expertise in corporate affairs, public policy, communications, and marketing, particularly within the B2B sector. These skills have been pivotal to his success in executing strategic public policy initiatives and reputation-building campaigns that resonate with stakeholders. Known for his emotional and cultural intelligence, he is a skilled negotiator and stakeholder manager, adept at navigating complex environments and managing external challenges, including geopolitical risks.
At Diageo, Ziad focuses on fostering regional market growth through impactful partnerships and societal interventions aimed at sustainable development. His work has been key in promoting economic growth and shaping policy and regulatory decisions that benefit both the company and the communities it serves.
Before joining Diageo, Ziad served as Strategy and Marketing Director for Ericsson AB in the Middle East, where he played a pivotal role in shaping the company’s regional strategy and establishing its prominence in the telecommunications sector.
Driven by a passion for change and impact, Ziad thrives on navigating challenges and influencing sector reforms. He approaches every project with purpose and enthusiasm, always motivated by the desire to make a positive difference. His commitment to corporate social responsibility and community engagement reflects his belief in the power of business to create lasting, meaningful change.