BS in Business - Marketing

This program is offered by the Department of Marketing.

Marketing is the process by which businesses communicate their intrinsic value to potential customers and to other businesses via marketers who’ve got the know-how of communicating this value, winning customer’s trust and applying their knowledge and creativity into real life situations. Marketers often do the necessary research to study their target audience, anticipate their needs, and devote a vast amount of efforts to showcase their company in a positive light and draw their targeted audience to consider their company’s goods and services by satisfying their needs in an efficient and lucrative manner and meeting their expectations.

Marketing has the power of building brand awareness, growing businesses, increasing sales and engaging customers; and this is due to the fact that the range of services related to it, such as sales, public relations, advertising, research, consumer behavior and new media, all have the purpose of conveying the intended image to the end-customer.  

The main aim of the BS in Business Studies with emphasis in Marketing is to acquaint you with a full range of skills and knowledge in business management, with a focus on marketing and the many sub-fields it incorporates, enabling you to successfully create the brand image/message and transmit it in a beneficial way. 

The BS in Business Studies - Marketing prepares you for graduate studies, such as the MBA, MS or MA, as well as for professional certifications.

Emphasis Curriculum

The changes in Liberal Arts and Sciences (LAS), business electives, and free electives requirements are applicable for the entering class of Fall 2021. Existing students may choose to follow the old or below new curriculum.

A minimum of 92 creditsare required to graduate, distributed as follows:

• Business Core Requirements (36 credits)
• Emphasis Requirements (12 credits)
• Other Requirements (12 credits)
• LAS Requirements (30 credits)*
• Free Electives (8 credits)

* The core business courses ECO201and ECO202fulfill 6 of these credits, as they are also LAS Social Sciences requirements.

Business Core Requirements (36 credits)

• ACC203Financial Accounting (3 cr.)
• ACC204Managerial Accounting (3 cr.)
• BUS213Business Law & Ethics (3 cr.)
• BUS299Civic Engagement (0 cr.)
• ECO201Microeconomics (3 cr. )
• ECO202Macroeconomics (3 cr.)
• FIN301Managerial Finance (3 cr.)
• ITM211Information Technology Management (3 cr.)
• MGT201Introduction to Management (3 cr.)
• MGT420Strategic Planning & Policy Formulation (3 cr.)
• MKT201Introduction to Marketing (3 cr.)
• OPM301Operation & Production Management (3 cr.)
• QBA201Managerial Statistics (3 cr.)

Emphasis Requirements (12 credits)

• MKT304Consumer Behavior (3 cr.)
• MKT312 E-Marketing (3 cr.)
• MKT421Marketing Research (3 cr.)
• MKT498Marketing Strategy (3 cr.)

Business Electives: Choose any 12 credits of the following courses: 

BLOCK A: Minimum 6 credits

• MKT302Integrated Marketing Communication (3 cr.)
• MKT305Services Marketing (3 cr.)
• MKT310Retailing & Merchandizing (3 cr.)
• MKT311International Marketing (3 cr.)
• MKT323 Sales Management (3 cr.)
• MKT325 Fashion Marketing (3 cr.)
• MKT327 Marketing Analytics (3 cr.)
• MKT329 Neuro Marketing (3 cr.)
• MKT331 Event and Entertainment (3 cr.)
• MKT333 Shopper Behavior (3 cr.)
• MKT335 Emotional Intelligence (3 cr.)
• MKT337 Brand Management (3 cr.)
• MKT399 Internship/Practicum (1 cr.)
• MKT488Special Topics in Marketing (3 cr.)

BLOCK B: Maximum 6 Credits

1- Soft Skills: Maximum 3 Credits 

• MGT236Communication Skills (1 cr.)
• MGT336Developing a Business Plan (1 cr.)
• MGT436Personality & Career Development (1 cr.)
• MGT438 Leadership Skills (1 cr.)
• MGT338 Negotiation Skills (1 cr.)

2- Vertically Integrated Projects: Maximum 3 Credits

• VIP201
• VIP301
• VIP401

3- Other Electives

• QBA301Intermediate Managerial Statistics (3 cr.)
• BDA301Introduction to Applied Data Analytics (3 cr.)
• HOM307Hospitality Marketing (3 cr.)

LAS Requirements (30 credits)

Free Electives (8 credits)

Recommended Study Plan

Year One

Fall (15 credits)

• ACC203Financial Accounting (3 cr.)
• MKT201Introduction to Marketing (3 cr.)
• ECO201Microeconomics (3 cr.)
• Free Elective (3 cr.)
• LAS Elective (3 cr.)

Spring (16 credits)

• ACC204Managerial Accounting (3 cr.)
• MGT201Intro to Management (3 cr.)
• ECO202Macroeconomics (3 cr.)
• BUS299Civic Engagement (0 cr.)
• Emphasis Elective I (3 cr.)
• Free Elective (1 cr.)

Year Two

Fall (15 credits)

• FIN301Managerial Finance (3 cr.)
• ITM211Information Technology (3 cr.)
• MKT304Consumer Behavior (3 cr.)
• LAS Core Requirement (3 cr.)
• LAS Elective (3 cr.)

Spring (15 credits)

• BUS213Business Law & Ethics (3 cr.)
• QBA201Managerial Statistics (3 cr.)
• MKT312E-Marketing (3 cr.)
• LAS Core Requirement (3 cr.)
• LAS Elective (3 cr.)

Year Three

Fall (16 credits)

• MKT421Marketing Research (3 cr.)
• OPM301Operation & Production Management (3 cr.)
• Emphasis Elective II (3 cr.)
• Emphasis Elective III (3 cr.)
• LAS Elective (3 cr.)
• Free Elective (1 cr.)

Spring (15 credits)

• MGT420Strategic Planning & Policy Formation (3 cr.)
• MKT498Marketing Strategy (3 cr.)
• Emphasis Elective IV (3 cr.)
• LAS Elective (3 cr.)
• Free Elective (3 cr.)

Career Prospects

Marketing professional career opportunities are growing in Lebanon and abroad. 

The marketing graduate goes on to work in:

• Sales 
• Advertising 
• Public Relations
• Brand Management
• Media
• Wholesale/Retail
• Digital Media
• Market Research
• Copywriting