MBA

Student-Faculty Publications

Academic journal articles

  1. Farah, M.F., Ramadan, Z., and Nassereddine, Y. (2024). When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the Metaverse. Psychology & Marketing, 41(12), 2965-2976
  2. ​Ramadan, Z., Farah, M.F., Abosag, I., & Sleiman, A. (2023). Typology of e-commerce shoppers: the case of COVID-19. Qualitative Market Research: An International Journal, 26(4), 345-367
  3. Mahdi, A., Farah, M.F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316
  4. Farah, M.F., Ramadan, Z., & Kanso, J. (2022). Satisfying the online food crave: The case of online food aggregators. International Journal of Consumer Studies, 46(4), 1413-1427
  5. Ramadan, Z., Farah, M.F., & El Essrawi, L. (2021). From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609
  6. Ramadan, Z., Farah, M.F., & Bou Saada, R. (2021). Fooled in the relationship: How Amazon Prime members’ sense of self‐control counter‐intuitively reinforces impulsive buying behavior. Journal of Consumer Behaviour, 20(6), 1497-1507
  7. Farah, M.F., Ramadan, Z., & Shatila, L. (2020). The examination of self-service replenishing solutions’ potential. International Journal of Web Based Communities, 16(2), 134-149.

Chapters in a Book

  1. Ramadan, Z., Farah, M.F., Abosag, I., & Dahi, B. (2024, June). Love Me, Love Me Not: The counterintuitive relationships in social networking sites. In Digital Marketing & eCommerce Conference (pp. 15-22). Cham: Springer Nature Switzerland.
  2. Farah, M.F., Ramadan, Z., Sammouri, W., & Tawk, P. (2024, June). Digital luxury fashion shows: leveraging interactive marketing opportunities through social media sentiment analysis. In Digital Marketing & eCommerce Conference (pp. 23-30). Cham: Springer Nature Switzerland.
  3. Farah, M.F., Mrad, M., Ramadan, Z., & Hamdane, H. (2020). Handle with care: adoption of drone delivery services. In Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (pp. 22-29). Springer International Publishing.

Proceedings and Presentations in Refereed Conferences

  1. “Hamdan, A.; Yunis, M; Arayssi, M., and Fakih, K. (2025), The impact of fluctuating exchange rates and customs rates on the economic sustainability of solar energy business in Lebanon, Journal of Infrastructure, Policy, and Development. 9(1), DOI: 10.24294/jipd9811”
  2. ​Farah, M.F., Ramadan, Z., & Nassereddine, Y. (2023, August 4 – 6). Mirror, mirror on the wall, can i with my physical disability be the fairest of them all? Summer American Marketing Association (AMA) Academic Conference, San Francisco, CA: USA.
  3. ​Farah, M.F., Ramadan, Z., & Bdeir, N. (2023, February 10 – 12). Inclusive Marketing in the Web 4.0 Metaverse, Winter American Marketing Association (AMA) Academic Conference, Nashville: USA.
  4. Ramadan, Z., Farah, M.F., & Al Rahbany, N. (2022, February 10 – 18). Reconceiving customer experience: The case of Amazon Explore, Winter American Marketing Association (AMA) Academic Conference, Las Vegas: USA.
  5. Ramadan, Z., Farah, M.F., & Bou Saada R. (2021, August 4 – 6). Fool me once, shame on me, fool me twice, shame on Amazon Prime, Summer American Marketing Association (AMA) Academic Conference, Boston: USA.
  6. Ramadan, Z., Farah, M.F., & Sleiman A., (2021, August 4 – 6). E-commerce and shoppers’ evolution post Covid-19 Summer American Marketing Association (AMA) Academic Conference Boston: USA