Minor in Digital Marketing
This program is offered by the Department of Marketing
Why Minor in Digital Marketing?
The Minor in Digital Marketing at the Lebanese American University (LAU) empowers students from diverse academic backgrounds to thrive in today’s fast-paced digital economy.
Designed to complement majors in business, communication, media, and technology, the program offers a dynamic blend of theoretical insight and hands-on experience. Students will master essential tools and strategies in content creation, social media, SEO, analytics, and digital advertising, gaining industry-recognized certifications along the way.
With Lebanon and the MENA region experiencing rapid digital growth, this minor addresses a critical skills gap and enhances career readiness. Through interdisciplinary learning and potential partnerships with digital agencies and startups, LAU positions its graduates to lead innovative marketing efforts across sectors.
The program reflects LAU’s commitment to future-focused education and regional economic advancement.
Minor Course Requirements
For a Minor in Digital Marketing, students must complete a minimum of 18 credits, distributed as follows:
- Non-business students: 9 core credits (MKT 201 – Introduction to Marketing, MKT 312 –Digital Marketing, MKT 332 – Social Media Marketing) + 9 elective credits
- Business students: 6 core credits (MKT 312 – Digital Marketing, MKT 332 – Social Media Marketing) + 9 elective credits
- Business Marketing Students: 3 core credits (MKT 332 - Social Media Marketing) + 6 elective credits
Core Requirements
| Number | Course | Cr. |
|---|---|---|
| MKT 201 | Introduction to Marketing | 3 |
| MKT 312 | Digital Marketing | 3 |
| MKT 332 | Social Media Marketing | 3 |
ELECTIVE COURSES (9 CREDITS)
Plus, choose 9 elective credits from the following:
Department of Communication
| Number | Course | Cr. |
|---|---|---|
| COM226 | Principles of Advertising | 3 |
| COM430 | Writing for Advertising and PR | 3 |
| JSC222 | Digital Media Design | 3 |
| JSC224 | Social Media | 3 |
| TVF303 | Mastering Social Media: From Branding to Presence | 3 |
| TVF403 | Streaming and Digital Broadcasting | 3 |
Department of Management Studies
| Number | Course | Cr. |
|---|---|---|
| FEM312 | Digital Entrepreneurship | 3 |
Foundation Program – School of Architecture and Design (SArD)
| Number | Course | Cr. |
|---|---|---|
| FND251 | Digital Media | 3 |
Department of Graphic Design
| Number | Course | Cr. |
|---|---|---|
| GRDE313 | Advertising Design | 3 |
| GRDE340 | Branding |
Department of Information Technology Management
| Number | Course | Cr. |
|---|---|---|
| ITM303 | Digital Transformation for Business | 3 |
Department of Marketing
| Number | Course | Cr. |
|---|---|---|
| MKT307 | Digital Consumer Behavior | 3 |
| MKT313 | Digital Marketing Analytics | 3 |
| MKT314 | E-Commerce Marketing | 3 |
| MKT315 | Search Engine Optimization and Marketing | 3 |
| MKT330 | Artificial Intelligence in Marketing | 3 |
| MKT334 | Influencer Marketing and Content Creation | 3 |
Note:
- A business student needs to complete 15 credits to declare a Minor in Digital Marketing (as MKT201 is a core course for all business students).
- To fulfill the requirements of a minor, a student must complete at least nine additional elective credits related to the minor from outside their program of study.