Certificate in Digital Innovation and Analytics

The discipline

Digital transformation is no longer a program; it is the operating condition of the modern enterprise. This certificate is designed for senior professionals who are required to make decisions in that environment: interpreting analytics, commissioning and governing AI systems, and leading the design of customer, product, and internal experiences in organizations where the digital and the physical are indistinguishable.

Curriculum

  • Six courses total
  • 9 credits
  • Delivered across one academic year
  • Beirut campus

Three defining courses • 4.5 credits

These three courses define the certificate and are taken by every executive.

ITM781 I • Data Visualization for Executives
The art and science of transforming data into clear visual insight. Selecting appropriate plots for different business questions, interpreting visualizations critically, optimizing graph design, and building informative interactive dashboards.

  • Oct – Dec 2026
  • Beirut · Weekend
  • 21 class hours
  • 1.5 credits

MGT781 CI • AI for Managers
The foundational concepts of artificial intelligence and the high-impact applications across operations, marketing, HR, strategy, and decision-making. How AI enables predictive analytics, improves operational efficiency, and supports data-driven leadership.

  • Jan – Mar 2027
  • Beirut · Weekend
  • 21 class hours
  • 1.5 credits

MGT781 BH • Design Thinking & Innovation
The human-centered, iterative approach to innovation used by leading organizations worldwide. Understanding user needs, reframing problems, generating ideas, prototyping solutions, and testing them.

  • Apr – Jun 2027
  • Beirut · Weekend
  • 21 class hours
  • 1.5 credits

 

Three elective courses • 4.5 credits

Executives complete the certificate by selecting any three of the following five electives.

QBA730 • Business Analytics for Executives
The statistical techniques and concepts senior decision-makers use—problem formulation, sampling, data collection and analysis, statistical inference, regression, and the executive’s relationship with analytical evidence.

  • Offered annually
  • Beirut · Weekend
  • 1.5 credits

MGT756 • Project Management & Planning
The full project lifecycle—selection, initiation, implementation, control, and termination—taught with the digital, agile, and cross-functional realities of modern organizations in mind.

  • Offered annually
  • Beirut · Weekend
  • 1.5 credits

OPM711 • Executive Operations Management
How firms produce and distribute efficiently. Operations as an integrative managerial function, with frameworks and tools to target and implement improvements across business processes.

  • Offered annually
  • Beirut · Weekend
  • 1.5 credits

MKT735 • Marketing Communications
Planning marketing and promotional programs and coordinating across communication functions. Communication theory, ethics, strategy formulation, and the role of communications in branding and corporate reputation.

  • Offered annually
  • Beirut · Weekend
  • 1.5 credits

MKT781 J • Digital Marketing
The rapidly evolving field of digital marketing and its strategic role in modern business. Designing, implementing, and evaluating data-driven digital strategies within the broader marketing mix.

  • Offered annually
  • Beirut · Weekend
  • 1.5 credits

 


Program Outcome
Executives graduate able to read a dashboard critically, commission and govern an AI project with confidence, lead a design-thinking workshop, and translate between technical and executive audiences—the single most valuable capability in a digitally transforming organization.

A note on sequencing

The three defining courses — visualization, AI, and design thinking—form a complete arc from analysis to imagination. Electives are chosen in parallel and allow executives to anchor the certificate to their functional reality: analytics and operations for data-heavy roles; marketing and digital marketing for customer-facing executives; project management for transformation leads.

 

Start with a Question

David Matta, Director of Executive Education
david.matta@lau.edu.lb  ·  +961 1 786 456  ·  ext. 1611