Ms. Annelie Moukaddem

Bio

Annelie Moukaddem is a full-time instructor of marketing. She has a BSc in Business from the University of Balamand and an MBA with a marketing concentration from the American University of Beirut.

Teaching Interests

  • Introduction to Marketing
  • Consumer Behavior
  • E-marketing
  • Integrated Marketing Communication
  • Brand Management
  • Retailing
  • Nonprofit and Social Marketing
  • Selling and Sales Management
  • Public Relations Management

Executive Training

Offered two basic marketing skills MBA workshops at LAU’s Continuing Educational Program for Nextcare, and for five other leading insurance companies that deal with them, during June 2012.

Consulting Activities

  • Al Bissar Hospital, Tripoli, Lebanon -Marketing Consultant
  • Concierge Xpress/Platinum Key, Lebanon-Marketing Consultant
  • Martpoint, Beirut, Lebanon-Marketing Research Consultant

Selected Publications

Articles in Refereed Journals:

Baalbaki, I. &  Moukaddem, A. (2000). An Empirical Investigation into the Effect Brand Name on Taste Perceptions. Journal of the Academy of Business Administration, 5(2).

In Conferences:

Baalbaki, I.,  Malhotra, N. & Moukaddem, A. (2013, January). A Missing LINC? case study accepted at the Academy of International Business (AIB) MENA Chapter Conference, Cairo. 

Baalbaki, I., Moukaddem, A. & Maatouk, Y. (2012, March).  Atmospheric Effects on Shopping Behavior: The effect of Odor Intensity on Consumer Perceptions, Evaluation and Behavior.  Paper accepted at the 9th annual World Congress of the Academy for Global Business Advancements (AGBA), UAE, 9(1) ISSN  1549 - 9332.

Baalbaki, I., Yazbeck, M. & Moukaddem, A. (Eds.) (2009). Private Labels in Lebanon: An Empirical Assessment: Proceedings of the International Academy of Management and Business Conference,  New Orleans, Lousiana.

Baalbaki, I., Safa, O. & Moukaddem, A (Eds.) (2007). SMS News Alerts: Assessment of Alternate Subscription Models: Proceedings of the 2007 International Business Information Management Association Conference (IBIMA 8th Conference), Dublin, Ireland.