Dr. Joelle Majdalani Hachem

Assistant Professor of Practice

jhachem@lau.edu.lb
Ext. 1018
AKSOB 1202
LAU Beirut

Bio

Dr. Joelle Majdalani is an assistant professor of practice in marketing at the Lebanese American University. She holds a PhD in business administration with a specialization in emotional intelligence from Grenoble Ecole de Management, France, and an MBA from Cornell University/IMHI. She is also a certified professional coach, complementing her academic and consulting roles with expertise in personal and organizational development.

Her work focuses on emotional intelligence and fashion marketing. She is a regional consultant with the International Trade Center (a joint agency of the United Nations and the World Trade Organization), where she designs and delivers trainings for SMEs and business support organizations. Her workshops—such as Teaching with Heart: Developing Emotional Intelligence in Education and marketing bootcamps for startups—connect academic research with industry practice.

Alongside her academic role, Dr. Majdalani is the general manager of Boutique Marcelle, bringing hands-on retail and fashion buying experience to her teaching and training. At LAU, she has contributed to curriculum development through original courses in emotional intelligence and fashion marketing.

She remains committed to continuous learning, actively engaging in international conferences, faculty development programs, and applied learning initiatives, while designing impactful workshops for students and professionals.

Teaching Interests

Introduction to marketing
Consumer behavior
Integrated marketing communication
International marketing
Emotional intelligence
Fashion Marketing

Research Interests

Effect of emotional intelligence on customer satisfaction
Effect of teacher’s empathy and social skills on students
Family business
Leadership styles and organizational climate

Consulting Activities

International Trade Center (ITC): It is a joint agency of the United Nations (UN) and World Trade Organization (WTO)
Title: Emotional intelligence expert.
Title: Middle East Regional Expert in Apparel and Non-apparel sector

Responsibilities included:

Conducting virtual webinars and workshops

Coaching SME’s and BSO’S

Areas covered:

Marketing
Fashion
Emotional Intelligence

Workshops:

“Enhancing EI for effective teaching” CATALYST
“Marketing training for startups” FLAT6LABS
“Emotional Intelligence: A road to Leadership” Georgetown University Qatar
Emotional intelligence for sales success “Belinda”

Publications

Articles in Academic and Trade Journals

Maamari, B. E., & Majdalani, J. F. (2019). The effect of highly emotionally intelligent teachers on their students’ satisfaction. International Journal of Educational Management, 33(1), 179-193.

Maamari, B. E., & Majdalani, J. F. (2017). Emotional intelligence, leadership style and organizational climate. International Journal of Organizational Analysis, 25(2), 327-345.

Majdalani, J. F., & Maamari, B. E. (2016). Emotional intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283.

Book Chapters

Majdalani, J.F., & Maamari, B.E. (2017). Teachers’ empathy & social skills’ effect on student satisfaction. In E. Sleilati (Ed.), Lebanon: Social, Political & Economic Issues (pp. 1–17). NOVA Science Publishers, Inc.

Publications in Refereed Journals

Mrad, M., Majdalani, J., Cui, C. C., & El Khansa, Z. (2020). Brand addiction in the contexts of luxury and fast‑fashion brands. Journal of Retailing and Consumer Services, 55, 102089.

Maamari, B. E., & Majdalani, J. F. (2019). Emotional intelligence affecting students’ customer satisfaction. International Journal of Education Management, 33(1), 179–193.

Maamari, B. E., & Majdalani, J. F. (2018). Emotional Intelligence: A Novel Customer Satisfaction Tool. Journal for Global Business Advancement, 11(1).

Maamari, B. E., & Majdalani, J. F. (2017). Emotional Intelligence, Leadership Style & Organizational Climate. International Journal of Organizational Analysis, 25(2), 327–345.

Majdalani, J. F., & Maamari, B. E. (2016). Emotional Intelligence: A Tool for Customer Satisfaction. Journal for Global Business Advancement, 9(3), 275–283.

Participation in Refereed Conferences

Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, Leadership Style & Organizational Climate. Academy for Global Business Advancement (AGBA) - Business & Entrepreneurship Development in a Globalized Era. 12th AGBA Annual World Congress, Kuantan, State of Pahang, Malaysia, November 16-19, 2015.

Majdalani, Joelle, F. & Maamari, Bassem E. Emotional Intelligence, a tool for customer satisfaction. Academy for Global Business Advancement (AGBA) - Business & Entrepreneurship Development in a Globalized Era & the Rise of India under New Leadership. New Delhi, India, Nov. 21-23, 2014.

Academic Conference Presentations

Panelist on “The Effect of Rise of Radicalism on the Economy of Lebanon, Syria & the Region,” LAU, April 27, 2015.
Majdalani, J., Farah, M.F., & Ramadan, Z. (2022, July 23–26). The Addictive Subscription Economy. 28th Recent Advances in Retailing and Services Science Conference. Baveno, Italy.
Mrad, M., Majdalani, J., Cui, C.C., & El Khansa, Z. (2019, July 11–14). Brand Addiction in the Contexts of Luxury and Fast-Fashion Brands. Global Fashion Management Conference. ESCP Europe, Paris, France.
Maamari, B.E., & Majdalani, J.F. (2017, November 19–20). The Role of Emotional Intelligence in Affecting Customer Satisfaction. 3rd International Conference on Organization and Management (ICOM) – Corporate Social Responsibility in the 21st Century, Abu Dhabi University, Abu Dhabi, UAE.
Majdalani, J.F., & Maamari, B.E. (2015, November 16–19). Emotional Intelligence, Leadership Style & Organizational Climate. Academy for Global Business Advancement (AGBA) – Business & Entrepreneurship Development in a Globalized Era, 12th AGBA Annual World Congress. Kuantan, State of Pahang, Malaysia.