AKSOB Students Gain Industry Exposure with L’Atelier Nawbar Co-Founder
As part of the Luxury and Fashion Branding course taught by instructor Mirna Mouhaidly, students at AKSOB welcomed guest speaker Tania Nawbar, co-founder of L’Atelier Nawbar, a Lebanese heritage luxury jewelry brand with a global presence. Held on February 18 as part of LAU’s new Fashion Marketing minor, the session offered insight into luxury brand strategy.
Nawbar emphasized the importance of preserving heritage while evolving within contemporary markets and shared reflections on the brand’s repositioning and international expansion while maintaining its cultural identity.
The interactive discussion connected academic concepts with industry practice, providing students with valuable exposure to branding, storytelling, and strategic growth in the luxury sector.