Minor in Fashion Marketing
This program is offered by the Department of Marketing
Why Minor in Fashion Marketing?
The Minor in Fashion Marketing at Lebanese American University (LAU) addresses the growing demand for specialized marketing skills within the dynamic global and regional fashion industry. This minor equips students from multiple disciplines—including business, fashion design, media, and communication—with the strategic, creative, and analytical tools needed to build and promote fashion brands effectively. It caters to those seeking to commercialize creative talents or pursue careers and entrepreneurial ventures in fashion marketing and luxury brand management.
The program offers a robust foundation in marketing principles tailored specifically to fashion, emphasizing brand positioning, consumer behavior, digital campaigns, retail strategy, and the cultural influence of fashion. Students are instructed in designing integrated marketing campaigns that incorporate storytelling, visual aesthetics, and digital engagement, while also considering ethical, environmental, and social dimensions such as sustainability and diversity. Through experiential learning and team projects, students acquire practical skills necessary to address real-world challenges and trends in fashion marketing.
Considering the limited availability of fashion marketing education in Lebanon and the MENA region, this minor plays a vital role in bridging a significant gap by preparing graduates who are ready to support the regional expansion of fashion brands and platforms. Moreover, it aligns with LAU’s collaborations with esteemed fashion entities, thereby enhancing students’ career opportunities in a highly competitive and culturally significant industry.
In summary, the Minor in Fashion Marketing combines academic excellence with industry relevance, empowering students to excel as innovative marketers and strategic leaders amidst the evolving landscape of fashion.
Minor Course Requirements
For a Minor in Fashion Marketing, students must complete a minimum of 18 credits, distributed as follows:
- Non-business students: 9 core credits (MKT 201 – Introduction to Marketing, MKT 304 – Consumer Behavior, and MKT 325 – Fashion Marketing) + 9 elective credits
- Business students: 6 core credits (MKT 304 – Consumer Behavior and MKT 325 – Fashion Marketing + 9 elective credits
- Business Marketing Students: 3 core credits (MKT 325 – Fashion Marketing) + 6 elective credits
Core Requirements (9 credits)
| Number | Course | Cr. |
|---|---|---|
| MKT 201 | Introduction to Marketing | 3 |
| MKT 304 | Consumer Behavior | 3 |
| MKT 325 | Fashion Marketing | 3 |
Plus choose 9 elective credits from the following:
| Number | Course | Cr. |
|---|---|---|
| MKT 302 | Integrated Marketing Communications | 3 |
| MKT 310 | Retail Marketing Strategy | 3 |
| MKT 312 | Digital Marketing | 3 |
| MKT 324 | Luxury and Fashion Branding | 3 |
| MKT 326 | Psychology of Fashion and Luxury Goods | 3 |
| MKT 331 | Event and Entertainment | 3 |
| MKT 334 | Influencer Marketing and Content Creation | 3 |
| FEM 322* | Entrepreneurial Marketing | 3 |
| FAS 491* | Fashion Entrepreneurship | 3 |
1- A business student needs to complete 15 credits to declare a Minor in Fashion Marketing (as MKT 201 is a core course for all business students).
2- To fulfill the requirements of a minor, a student must complete at least nine additional elective credits related to the minor from outside their program of study.
3- Students are encouraged to learn more about the rules and procedures related to minors (Requirements for Degrees - Point E: Requirements for a Minor https://catalog.lau.edu.lb/2024-2025/undergraduate/academic-rules-procedures.php)
4- Students should register for only ONE of these two courses, as they cover similar or equivalent content. The choice depends on the department or school from which the student is minoring in Fashion Marketing. This arrangement offers students greater flexibility in course options and scheduling.