Toufic Kreidieh (BS’93) is co-founder and executive chairman of the board of Brands For Less, one of the leading off-price retail groups in the GCC and Southeast Asia. Under his leadership, the company has grown from a $10,000 startup investment into a business valued at $1.2 billion, with more than 130 stores across seven markets.
A successful entrepreneur and business leader, Kreidieh has driven the group’s expansion through innovation, strategic growth, and customer-focused retailing. Beyond business, he is a strong advocate for education, entrepreneurship, and community development, supporting charitable initiatives and contributing millions of dollars to educational institutions across the region.
In recognition of his leadership, entrepreneurial achievements, and societal impact, Kreidieh received an Honorary Doctorate of Humane Letters from the Lebanese American University in 2025.
