Nuweihed, W., & Trendel, O. (2025). “Gender Differences in Responses to Informational and Transformational Advertising Appeals.” International Journal of Consumer Studies, 49(4), e70093.
Nassereddine, Y., Ramadan, Z., & Farah, M. F. (2025). From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People with Physical Disabilities. International Journal of Consumer Studies, 49(1), e70017.
Khabbaz, L., & Kuran, O. (2025). Storytelling for Legitimacy and Brand Building: Insights from Lebanese Social Enterprises. Journal of Social Entrepreneurship, 1-28. In press.
Farah, M. F., Ramadan, Z., & Nassereddine, Y. (2025). Mind the gap: virtual fashion shows and generational disparities. International Journal of Fashion Design, Technology and Education, 1-9.
Ramadan, Z., & Ramadan, J. (2025). AI avatars and co-creation in the metaverse. Consumer Behavior in Tourism and Hospitality, 20(1), 131-147.
Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., & Kassar, A. N. (2025). Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication. Journal of Retailing and Consumer Services, 84, 104230.
Askegaard, S., El-Jurdi, H., & Ourahmoune, N. (2025). Réflexions sur l’imaginaire social et les technologies du corps. Recherche et Applications en Marketing (French Edition), 07673701251342447.
Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2025). How a coopetition-oriented mindset and competitive intensity drive coopetition behaviour to support export scale-up activities in a post crisis environment. International Journal of Entrepreneurship and Small Business, 56(1), 24-52.
Kuran, O., & Khabbaz, L. (2025). Leveraging social media marketing and AI to enhance social performance in women-led microenterprises. Journal of Marketing Communications, 1-26. In press.
Kuran, O., Khabbaz, L., & Nehme, Z. (2025). Leading change: practical and contextual approaches. International Journal of Organizational Analysis. In press
El Jurdi, H.A., Baktir, Z., & Price, L.L. (2025). Resourcing hope: refugee agentive consumption acts in protracted displacement. Journal of Public Policy & Marketing, 44(1), 43-60.
Elhajjar, S., & Itani, O. S. (2025). Examining the impact of social media de-influencing on audiences. Internet Research. (In press)
Itani, O. S., Gabler, C. B., Kalra, A., Bakeshloo, K. A., & Agnihotri, R. (2025). The interplay of morality, emotional labor, and customer injustice: How salesperson experiences shape job satisfaction. Industrial Marketing Management, 124, 162–174.
Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., & Kassar, A. N. (2025). Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication. Journal of Retailing and Consumer Services, 84, 104230.
Khabbaz, L., Kuran, O., & Youness, H. (2025). Crafting Value in Challenging Times: The Value Proposition Development of Lebanese Microbusinesses. In Academy of Management Proceedings (Vol. 2025, No. 1, p. 15411). Valhalla, NY 10595: Academy of Management.
Hitti, S. and Ramadan, A. (2025), “Balancing innovation and ethics: the role of artificial intelligence in transforming B2B customer experience”, Competitiveness Review, Vol. ahead-of-print No. ahead-of-print.
Nassereddine, Y., Ramadan, Z., & Farah, M. F. (2025). From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People with Physical Disabilities. International Journal of Consumer Studies, 49(1), e70017.
2024
Mahdi, A., Crick, D., Crick, J.M., Lamine, W., and Spence, M. (2024, August 15-17). Passive exporters and scale-up activities in an immediate post COVID-19 period: The impact of a coopetition-oriented mindset and coopetition activities. McGill International Entrepreneurship Conference 2024, Lappeenranta, Finland.
Farah, M.F. & Ramadan, Z. (2024). Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness. Journal of Research in Interactive Marketing, 18(5), 741-758.
Farah, M.F., Ramadan, Z., & Nassereddine, Y. (2024). When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the Metaverse. Psychology and Marketing, 41(12), 2965-2976.
Ramadan, Z., Farah, M.F., Abosag, I., & Dahi, B. (2024, June). Love Me, Love Me Not: The counterintuitive relationships in social networking sites. In Digital Marketing and eCommerce Conference (pp. 15-22). Springer, Cham.
Farah, M.F., Ramadan, Z., Sammouri, W., & Tawk, P. (2024). Digital luxury fashion shows: leveraging interactive marketing opportunities through social media sentiment analysis. In Digital Marketing and eCommerce Conference (pp. 23-30). Springer, Cham.
Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period. Journal of Rural Studies, 108, 103277.
Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). A study of entrepreneurial marketing activities and firm performance in an immediate post-COVID-19 era: the moderating role of coopetition. International Journal of Entrepreneurial Behavior & Research, 30(6), 1527-1552.
Ramadan, Z. (2024). The rise of the egocentric brand and consumer: the case of soul bound tokens (SBT). Qualitative Market Research: An International Journal. 27(5), 921–940.
Mrad, M., Ramadan, Z., Tóth, Z., Nasr, L., & Karimi, S. (2024). Virtual influencers versus real connections: exploring the phenomenon of virtual influencers. Journal of Advertising, 1-19. In press
Kuran, O. & Khabbaz, L. (2024). Stakeholder dynamics in rural Lebanese women’s entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 18(5), 1098-1125.
Khabbaz, L. & Kuran, O. (2024). Empowering rural Lebanese female entrepreneurs: a resource-based perspective. Journal of Developmental Entrepreneurship, 29(01), 2450002.
Khabbaz, L., Kuran, O., & Azouri, M. (2024). Go-to-market strategies for MSMEs: an entrepreneurial marketing perspective in crisis-laden environments. International Journal of Work Innovation. in press
Ourahmoune, N. & Jurdi, H.E. (2024). The march for gender equality of Algerian women: The struggle for spatial and historical recognition. Gender, Work & Organization, 31(3), 1012-1030.
Jurdi, H.E., Baktir, Z., & Price, L.L. (2024). EXPRESS: Resourcing hope: refugee agentive consumption acts in protracted displacement. Journal of Public Policy & Marketing, In Press.
Nuweihed, W. & Trendel, O. (2024). The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products. Journal of Marketing Theory and Practice, 32(4), 579-598.
Khabbaz, L. & Datry, F. (2024). Storytelling-based socio-economic interventions for theaters. In A World Scientific Encyclopedia of Business Storytelling Set 1: Corporate and Business Strategies of Business Storytelling Volume 5: Business Storytelling of Socioeconomics (pp. 163-179).
Velasco, F., Itani, O. S., & Cajina, P. (2024). Ecolabel persuasion effect across cultures: A comprehensive meta-analysis. International Marketing Review, 41(6), 1190–1217.
Itani, O. S., Kalra, A., & Rostami, A. (2024). How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities. Technological Forecasting & Social Change, 201, 123221.
Inyang, E., Itani, O. S., Alnakhli, H., & White, J. (2024). Sales team value co-creation in turbulent markets: The role of team learning and agility. Journal of Marketing Theory and Practice, 32(4), 599–613.
2023
Ramadan, Z., Farah, M.F., Abosag, I., & Sleiman, A. (2023). Typology of e-commerce shoppers: the case of COVID-19. Qualitative Market Research, 26(4), pp. 345-367.
Ramadan, Z., Farah, M.F., & Al Rahbany, N. (2023). Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry? Qualitative Market Research, 26(5), pp. 473-493.
Ramadan, Z., Farah, M.F., & Bekdache, S. (2023). The examination of social and service relational aspects on customers’ retention. Springer Proceedings in Business and Economics, (pp. 70-79). Springer, Cham.
Farah, M.F., Naveed, M., & Ali, S. (2023). Blockchain-enabled banking services and customers’ perceived financial well-being: an unprecedented structural nexus. In Martínez-López, F.J., Gázquez-Abad, J.C., & Gielens, K. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2023 – 10th International Conference. Springer Proceedings in Business and Economics (pp. 41-49). Springer, Cham.
Ramadan, Z., Abosag, I., & Gadalla, E. (2023). Less for more: does consumers’ proneness to join more online brand communities negatively impact consumers’ sharing ability? Springer Proceedings in Business and Economics, (pp. 1-8). Springer, Cham.
Ramadan, Z. & Kanso, J. (2023). Zomato: shaping the future of food. Emerald Emerging Markets Case Studies, 13(1), pp. 1-16.
Itani, O.S., Loureiro, S.M.C., & Ramadan, Z. (2023). Engaging with omnichannel brands: the role of consumer empowerment. International Journal of Retail and Distribution Management, 51(2), pp. 238-261.
Ramadan, Z. (2023). Marketing in the Metaverse era: toward an integrative channel approach. Virtual Reality, 27(March), 1905-1918.
Kuran, O., Bassil, D., & Khabbaz, L. (2023). Seam in cross-cultural context. Socio-economic approach to management treatise: theory and practices, (185-190). IAP.
Kuran, O., Bassil, D., & Khabbaz, L. (2023). Capítulo 18. La gestión socioeconómica en un contexto transcultural. In Tratado de gestión socioeconómica: teoría y prácticas (pp. 236-244). McGraw Hill España.
Moufahim, M., Rodner, V., & El Jurdi, H.A. (2023). Guest editorial: Sacred journeys: moving in, out and around sacred spaces. Qualitative Market Research: An International Journal, 26(2), 61-6.
Moufahim, M., Rodner, V., El Jurdi, H.A., Appau, S., Belk, R., & Rinallo, D. (2023). Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo. Qualitative Market Research: An International Journal, 26(2),173-182.
Eslami, H. & Krishnan, T. (2023). New sustainable product adoption: The role of economic and social factors. Energy Policy, 183, 113824.
Eslami, H., Kabadayi, S., & Kozah, A.E. (2023). The role of market-based transformative service initiatives in service inclusion of refugees. Journal of Services Marketing, 37(7), 836-850.
Ramadan, Z., Farah, M.F., & Bekdache, S. (2023). The examination of social and service relational aspects on customers’ retention. In Springer Proceedings in Business and Economics (pp. 70-79). Springer, Cham.
Ramadan, Z., Abosag, I., & Gadalla, E. (2023). Less for more: does consumers’ proneness to join more online brand communities negatively impact consumers’ sharing ability? In Springer Proceedings in Business and Economics (pp. 1-8). Springer, Cham.
Gabler, C. B., Landers, V. M., & Itani, O. S. (2023). Sustainability and professional sales: A review and future research agenda. Journal of Personal Selling & Sales Management, 43(4), 336–353.
Itani, O. S., Badrinarayanan, V., & Rangarajan, D. (2023). The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: The role of social capital. European Journal of Marketing, 57(3), 683–717.
Gabler, C. B., Itani, O. S., & Agnihotri, R. (2023). Activating corporate environmental ethics on the frontline: A natural resource-based view. Journal of Business Ethics, 186, 63–86.
Kalra, A., Chaker, N. N., Singh, R., Itani, O. S., & Agnihotri, R. (2023). A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use. Industrial Marketing Management, 113, 202–214.
Itani, O. S., Loureiro, S., & Ramadan, Z. (2023). Engaging with omnichannel brands: The role of consumer empowerment. International Journal of Retail & Distribution Management, 51(2), 238–261.
Kalra, A., Itani, O. S., & Rostami, A. (2023). Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity. Journal of Business & Industrial Marketing, 38(8), 1738–1753.
Kalra, A., Itani, O. S., & Sun, S. (2023). Turning role conflict into performance: Assessing the moderating role of self-monitoring, manager trust, and manager identification. Journal of Service Theory & Practice, 33(3), 436–461.
Hollebeek, L. D., Menidjel, C., Itani, O. S., Clark, M. K., & Sigurdsson, V. (2023). Consumer engagement with self-driving cars: A theory of planned behavior-informed perspective. Asia Pacific Journal of Marketing and Logistics, 35(8), 2029–2046.
Dugan, R. G., Chaker, N. N., Nowlin, E. L., Deeter-Schmelz, D. R. R., Rangarajan, D., Agnihotri, R., & Itani, O. S. (2023). Preparing for, withstanding, and learning from sales crises: Implications and a future research agenda. Journal of Personal Selling & Sales Management, 42(2), 89–104.
Kuran, O., Bassil, D., & Khabbaz, L. (2023). Capítulo 18. La gestión socioeconómica en un contexto transcultural. In Tratado de gestión socioeconómica: teoría y prácticas (pp. 236-244). McGraw Hill España.
2022
Mrad, M., Farah, M.F., & Mehdi, N. (2022). WhatsApp communication service: a controversial tool for luxury brands. Qualitative Market Research, 25(3), 337–360.
Mahdi, A., Farah, M.F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316.
Farah, M.F., Ramadan, Z., & Kanso, J. (2022). Satisfying the online food crave: The case of online food aggregators. International Journal of Consumer Studies, 46(4), 1413-1427.
Farah, M.F., Ramadan, Z. & Yunis M. (2022). The examination of tech disruptions’ patterns on the consumer journey. In Martínez-López F., Gázquez-Abad J., Leva, M. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2022 – Ninth International Conference. Springer Proceedings in Business and Economics. Springer, Cham.
Hasni, M.J.S., Farah, M.F., & Adeel, I. (2022). The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan. Journal of Tourism Futures,1497–1507.
Ramadan, Z. & Nsouli, N.Z. (2022). Luxury fashion start-up brands’ digital strategies with female Gen Y in the Middle East. Journal of Fashion Marketing and Management, 26(2), 247-265.
Mrad, M., Ramadan, Z., & Nasr, L.I. (2022). Computer-generated influencers: the rise of digital personalities. Marketing Intelligence and Planning, 40(5), 589-603.
Farah, M.F., Ramadan, Z., & Yunis, M. (2022). The examination of tech disruptions’ patterns on the consumer journey. Springer Proceedings in Business and Economics, (pp. 142-149). Springer, Cham
El Jurdi, H.A., Moufahim, M., & Dekel, O. (2022). “They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay. Qualitative Market Research: An International Journal, 25(1), 43-59.
Ourahmoune, N. & El Jurdi, H.A. (2022). Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring. In The Routledge companion to marketing and feminism (pp. 257-267). Routledge
Tóth, Z., Mrad, M., Itani, O. S., Luo, J., & Liu, M. J. (2022). B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange. Industrial Marketing Management, 104, 226–240.
Itani, O. S., Kalra, A., & Riley, J. (2022). Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs. Information & Management, 59(3), 103621.
Itani, O. S., Chonko, L., & Agnihotri, R. (2022). Salesperson moral identity and value co-creation. European Journal of Marketing, 56(2), 500–531.
Chaker, N., Nowlin, E., Pivonka, M., Itani, O. S., & Agnihotri, R. (2022). Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance. Industrial Marketing Management, 100, 127–144.
Loureiro, S. M. C., Guerreiro, J., Romero, J., Islam, J. U., Itani, O. S., & Eloy, S. (2022). Transhumanism and engagement-facilitating technologies in society. Journal of Promotion Management, 28(5), 537–558.
2021
Ramadan, Z., Farah, M.F., & El Essrawi, L. (2021). From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology and Marketing, 38(4), 596-609.
Farah, M.F. (2021). Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic Marketing, 12(2), 280-301.
Farah, M.F. & Mehdi, N.I. (2021). Consumer ethnocentrism and consumer animosity: A literature review. Strategic Change, 30(1), 19-28.
Farah, M.F., Naveed, M., & Hasni, M.J.S. (2021). The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being. International Journal of Bank Marketing, 39(7), 1091-1113.
Ramadan, Z., Farah, M.F., & Bou Saada, R. (2021). Fooled in the relationship: how Amazon Prime members’ sense of self-control counterintuitively reinforces impulsive buying behavior. Journal of Consumer Behavior, 20(6), 1497–1507.
Ramadan, Z. (2021). “Alexafying” shoppers: The examination of Amazon’s captive relationship strategy. Journal of Retailing and Consumer Services, 62, 102610.
Kuran, O., Bassil, D., & Khabbaz, L. (2021). Chapitre 18. SEAM in Cross-Cultural Context. In Traité du management socio-économique (pp. 274-282). EMS Editions.
Mouchantaf, R. & Bree, J. (2021). L’effet médiateur de la confiance dans les soins d’un pays sur la relation entre la qualité des soins et l’attitude envers le tourisme médical: le cas Libanais (No. hal-03437469).
Ourahmoune, N. & Jurdi, H.E. (2021). Beauty salon a marketplace icon. Consumption Markets & Culture, 24(6), 611-619.
Eslami, H., Najem, S., Abi Ghanem, D., & Ahmad, A. (2021). The potential of urban distributed solar energy in transition economies: The case of Beirut city. Journal of Environmental Management, 285, 112121.
Itani, O. S., & Chaker, N. (2021). Harnessing the power within: The consequences of salesperson moral identity and the moderating role of internal competitive climate. Journal of Business Ethics, 181, 847–871.
Itani, O. S., Kalra, A., Chaker, N., & Singh, R. (2021). “Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender. Industrial Marketing Management, 98, 283–298.
Itani, O. S., & Hollebeek, L. (2021). Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing. Journal of Services Marketing, 35(8), 1073–1091.
Itani, O. S. (2021). ‘Us’ to co-create value and hate ‘them’: Examining the interplay of customer brand identification, peer identification, value co-creation among customers, competitor brand hate, and individualism. European Journal of Marketing, 55(4), 1023–1066.
Itani, O. S., & Hollebeek, L. (2021). Light at the end of the tunnel: Visitors’ virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19. Tourism Management, 84, 104290.
Alnakhli, H., Inyang, A. I., & Itani, O. S. (2021). The role of salespeople in value co-creation and its impact on sales performance. Journal of Business-to-Business Marketing, 28(4), 347–367.
2020
Farah, M.F. & Shahzad, M.F. (2020). Fast-food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 44(4), 379-392.
Farah, M.F. & Ramadan, Z. (2020). Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness. Journal of Retailing and Consumer Services, 53, 101973.
Farah, M.F., Ramadan, Z., & Shatila, L. (2020). The examination of self-service replenishing solutions’ potential. International Journal of Web Based Communities, 16(2),134–149.
Ramadan, Z. & Farah M.F. (2020). Influencing the influencers: the case of retailers’ social shopping platforms. International Journal of Web Based Communities, 16(3), 279–295.
Farah, M.F., Mrad, M., Ramadan, Z., & Hamdane H. (2020). Handle with care: adoption of drone delivery services. In Martínez-López F., Gázquez-Abad J., Breugelmans, E. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2020 – Seventh International Conference. Springer Proceedings in Business and Economics. (pp. 22-29). Springer, Cham.
Abosag, I., Ramadan, Z., Baker, T., & Jin, Z. (2020). Customers’ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, 117, 862-872.
El Jurdi, H.A. & Houjeir, R. (2020). Cultural norms and the marketplace: favor economies in the Arab world. Journal of Consumer Marketing, 37(2), 226-235.
Itani, O. S., Krush, M. T., Agnihotri, R., & Trainor, K. J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges. Industrial Marketing Management, 90, 264–275.
Freling, T., Yang, Z., Saini, R., Itani, O. S., & Abualsamh, R. (2020). When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias. Organizational Behavior and Human Decision Processes, 160, 51–67.
Alnakhli, H., Singh, R., Agnihotri, R., & Itani, O. S. (2020). From cognition to action: The direct effect of self-monitoring and thought self-leadership strategies on adaptive selling behavior. Journal of Business & Industrial Marketing, 35(12), 1915–1927.
Itani, O. S., El Haddad, R., & Kalra, A. (2020). Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter? Journal of Retailing and Consumer Services, 53, 101980.
Itani, O. S., Jaramillo, F., & Paesbrugghe, B. (2020). Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors. Journal of Retailing and Consumer Services, 53, 101978.
2019
Mrad, M., Farah, M.F., & Haddad, S. (2019). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management, 26(5),567-582.
Farah, M.F., Ramadan, Z. & Harb, D.H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services, 48, 136-143.
Ramadan, Z., Farah, M.F., & Kassab, D. (2019). Amazon’s approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market. Journal of Retailing and Consumer Services, 47,133-139.
Ramadan, Z., Farah, M.F., & Daouk, S. (2019). The effect of e-retailers’ innovations on shoppers’ impulsiveness and addiction in web-based communities: The case of Amazon’s Prime Now. International Journal of Web Based Communities, 15(4), 327-343.
Ramadan, Z. (2019). The democratization of intangible luxury. Marketing Intelligence and Planning, 37 (6), 660-673.
Ramadan, Z., Farah, M.F., & Audi, H. (2019). The advent of the voice moment of truth: The case of Amazon’s Alexa. Springer Proceedings in Business and Economics, (pp. 165-174). Springer, Cham.
Ramadan, Z. (2019). Brand–brand relational moments. Journal of Brand Management, 26(6), 705-716.
Maamari, B.E. & Majdalani, J.F. (2019). The effect of highly emotionally intelligent teachers on their students’ satisfaction. International Journal of Educational Management, 33(1), 179-193.
Azadeh, A., Ahmadzadeh, K., & Eslami, H. (2019). Location optimization of municipal solid waste considering health, safety, environmental, and economic factors. Journal of Environmental Planning and Management, 62(7), 1185-1204.
Azadeh, A., Kalantari, M., Ahmadi, G., & Eslami, H. (2019). A flexible genetic algorithm-fuzzy regression approach for forecasting: The case of bitumen consumption. Construction Innovation, 19(1), 71-88.
Itani, O. S., Goad, E., & Jaramillo, F. (2019). Building customer relationships while achieving sales performance results: Is listening the Holy Grail of sales? Journal of Business Research, 102, 120–130.
Itani, O. S., Kassar, A. N., & Loureiro, S. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78–90.
Itani, O. S., Jaramillo, F., & Chonko, L. (2019). Achieving top performance while building collegiality in sales: It all starts with ethics. Journal of Business Ethics, 156(2), 417–438.
2018
Farah, M.F., Hasni, M.J.S., & Abbas, A.K. (2018). Mobile-banking adoption: empirical evidence from the banking sector in Pakistan. International Journal of Bank Marketing, 36 (7), 1386-1413.
Ramadan, Z., Farah, M.F., & Dukenjian, A. (2018). Typology of social media followers: the case of luxury brands. Marketing Intelligence and Planning, 36(5), 558-571.
Ramadan, Z. (2018). The gamification of trust: the case of China’s “social credit”. Marketing Intelligence and Planning, 36 (1), 93-107.
Ramadan, Z., Abosag, I., & Zabkar, V. (2018). All in the value: The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising. European Journal of Marketing, 52(7/8), 1704-1726.
El Jurdi, H.A. & Smith, S. (2018). Mirror, mirror: national identity and the pursuit of beauty. Journal of Consumer Marketing, 35(1), 40-50.
2017
Farah, M.F. (2017). Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study. International Journal of Bank Marketing, 35(2), 254-274.
Farah, M.F. & Ramadan, Z. (2017). Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns. Journal of Retailing and Consumer Services, 39, 54 -61.
Ramadan, Z., & Farah, M.F. (2017). The advent of the ‘social moment of truth’ in online communities. International Journal of Web Based Communities, 13(3), 364-378.
Ramadan, Z. & Farah, M.F. (2017). The Pokémonisation of the first moment of truth. International Journal of Web Based Communities, 13(2), 262-277.
Farah, M.F. (2017). An application of the theory of planned behavior to customer switching intentions in the context of bank consolidations. International Journal of Bank Marketing, 35(1),147-172.
Ramadan, Z., Farah, M.F., & Mrad, M. (2017). An adapted TPB approach to consumers’ acceptance of service-delivery drones. Technology Analysis and Strategic Management, 29(7), 817-828.
Ramadan, Z. (2017). Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue. Qualitative Market Research, 20(3), 335-353.
Ramadan, Z. & Mrad, M. (2017). Fashionable stereotypes and evolving trends in the United Arab Emirates. Customer Needs and Solutions, 4, 28-36.
Maamari, B.E., & Majdalani, J.F. (2017). Emotional intelligence, leadership style, and organizational climate. International Journal of Organizational Analysis, 25(2), 327-345.
Cova, B., Cova, V., & El Jurdi, H.A. (2017). Ethnographies of a Mediterranean vestaval: the passeggiata. In Contemporary consumer culture theory, (pp. 130-151). Routledge.
El Jurdi, H.A., Batat, W., & Jafari, A. (2017). Harnessing the power of religion: Broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing, 37(1), 7-24.
Itani, O. S., Agnihotri, R., & Dingus, R. (2017). Social media impacts on salesperson’s competitive intelligence and performance. Industrial Marketing Management, 66, 64–79.
Gabler, C. B., Agnihotri, R., & Itani, O. S. (2017). Can salesperson guilt lead to more satisfied customers? Journal of Business & Industrial Marketing, 32(7), 951–961.
Agnihotri, R., Trainor, K. J., Itani, O. S., & Rodriguez, M. (2017). Examining the role of social CRM and salesperson behaviors in servicing the sale. Journal of Business Research, 81, 144–154.
Agnihotri, R., Gabler, C. B., Itani, O. S., Jaramillo, F., & Krush, M. T. (2017). Sales-service ambidexterity and its impact on salesperson role perception and adaptability. Journal of Personal Selling & Sales Management, 37(1), 27–41.
2016
Farah, M.F. & Fawaz, R. (2016). A Comparison of the influence of personal and cultural values on the consumption of luxury goods across Arab regions: Levant versus Gulf. Contemporary Management Research, 12(2), 139-168.
Abosag, I., Martin, F., & Ramadan, Z. (2016). Social media and branding in Asia: threats and opportunities. Asia Branding: Connecting Brands, Consumers and Companies, Melewar, T.C., Nguyen B. and D.E. Schultz (Eds.). Palgrave Macmillan, UK.
Ramadan, Z. & Abosag, I. (2016). Understanding online brand relationships in Western Asia: The Case of Lebanon and Saudi Arabia. Ramadan, Z., & Abosag, I. (2016). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. Asia Branding: Connecting Brands, Consumers and Companies, Melewar, TC, B. Nguyen and DE Schultz (Eds.). Palgrave Macmillan, U.K.
Majdalani, J.F. & Maamari, B.E. (2016). Emotional intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283.
2015
Farah, M.F. & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22–43.
Farah, M.F. & El Samad, L. (2015). An assessment of advertisements for controversial products in Lebanon: the influence of gender. Advertising and Society Review, 16(2).
Itani, O. S., & Inyang, E. A. (2015). The effects of empathy and listening of salespeople on relationship quality in the retail banking industry: The moderating role of felt stress. International Journal of Bank Marketing, 33(6), 692–716.
Dagher, G. K., Itani, O. S., & Kassar, A. N. (2015). The impact of environment concern and attitude on green purchasing behavior: Gender as the moderator. Contemporary Management Research, 11(2), 179–205.
2014
Abosag, I. & Farah, M.F. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. European Journal of Marketing, 48(11-12), 2262-2283.
Farah, M.F. & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369.
Farah, M.F. (2014). An expectancy-value approach to the study of beliefs underlying consumer boycott intention. International Journal of Business and Management, 9(10), 101-115.
Dagher, G. K., & Itani, O. S. (2014). Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers. Journal of Consumer Behaviour, 13(3), 188–195.
Tóth, Z., Mrad, M., Itani, O. S., Luo, J., & Liu, M. J. (2022). B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange. Industrial Marketing Management, 104, 226–240.
Itani, O. S., Kalra, A., & Riley, J. (2022). Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs. Information & Management, 59(3), 103621.
Itani, O. S., Chonko, L., & Agnihotri, R. (2022). Salesperson moral identity and value co-creation. European Journal of Marketing, 56(2), 500–531.
Chaker, N., Nowlin, E., Pivonka, M., Itani, O. S., & Agnihotri, R. (2022). Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance. Industrial Marketing Management, 100, 127–144.
Loureiro, S. M. C., Guerreiro, J., Romero, J., Islam, J. U., Itani, O. S., & Eloy, S. (2022). Transhumanism and engagement-facilitating technologies in society. Journal of Promotion Management, 28(5), 537–558.