​​​Academic Publications

2025

• Mrad, M., Itani, O. S., & Cui, C. C. (2025). Unlocking life satisfaction: the impact of self-image congruence on consumers’ life satisfaction through brand love and brand addiction. European Journal of Marketing.
• Hu, B., Itani, O. S., Kim, J. J., Landers, V. M., & Liu, X. (2025). Mapping marketing’s contribution to under-researched Sustainable Development Goals (SDGs): a well-being centric approach. Journal of Marketing Theory and Practice, 1-24.
• Nuweihed, W., & Trendel, O. (2025). Gender Differences in Responses to Informational and Transformational Advertising Appeals. International Journal of Consumer Studies, 49(4), e70093.
• Nassereddine, Y., Ramadan, Z., & Farah, M. F. (2025). From wellbeing to addiction: The influence of inclusive beauty brands on people with physical disabilities. International Journal of Consumer Studies, 49(1), e70017.
• Khabbaz, L., & Kuran, O. (2025). Storytelling for Legitimacy and Brand Building: Insights from Lebanese Social Enterprises. Journal of Social Entrepreneurship, 1-28.
• Farah, M. F., Ramadan, Z., & Nassereddine, Y. (2025). Mind the gap: virtual fashion shows and generational disparities. International Journal of Fashion Design, Technology and Education, 1-9.
• Ramadan, Z., & Ramadan, J. (2025). AI avatars and co-creation in the metaverse. Consumer Behavior in Tourism and Hospitality, 20(1), 131-147.
• Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., & Kassar, A. N. (2025). Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication. Journal of Retailing and Consumer Services, 84, 104230.
• Askegaard, S., El-Jurdi, H., & Ourahmoune, N. (2025). Reflections on the social imaginary and technologies of the body. Recherche et Applications en Marketing (English Edition), 20515707251342446.
• Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2025). How a coopetition-oriented mindset and competitive intensity drive coopetition behaviour to support export scale-up activities in a post-crisis environment. International Journal of Entrepreneurship and Small Business, 56(1), 24-52.
• Kuran, O., & Khabbaz, L. (2025). Leveraging social media marketing and AI to enhance social performance in women-led microenterprises. Journal of Marketing Communications, 1-26.
• Kuran, O., Khabbaz, L., & Nehme, Z. (2025). Leading change: practical and contextual approaches. International Journal of Organizational Analysis.
• Elhajjar, S., & Itani, O. S. (2025). Examining the impact of social media de-influencing on audiences. Internet Research.
• Itani, O. S., Gabler, C. B., Kalra, A., Bakeshloo, K. A., & Agnihotri, R. (2025). The interplay of morality, emotional labor, and customer injustice: How salesperson experiences shape job satisfaction. Industrial Marketing Management, 124, 162-174.
• Khabbaz, L., Kuran, O., & Youness, H. (2025). Crafting Value in Challenging Times: The Value Proposition Development of Lebanese Microbusinesses. In Academy of Management Proceedings (Vol. 2025, No. 1, p. 15411). Valhalla, NY 10595: Academy of Management. 
• Hitti, S., & Ramadan, A. (2025). Balancing innovation and ethics: the role of artificial intelligence in transforming B2B customer experience. Competitiveness Review: An International Business Journal.
• Abedi, V. S., & Eslami, H. (2025). Aggregate vs micromodels for forecasting the diffusion of new technologies. Technological Forecasting and Social Change, 219, 124267.
• El Jurdi, H. A., Baktir, Z., & Price, L. L. (2025). Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement. Journal of Public Policy & Marketing, 44(1), 43-60.
• Ourahmoune, N., & El Jurdi, H. A. (2025). Ambiguous branding and the politics of inclusion: Segregative and integrative inclusion in social movements. Marketing Theory.
• Mrad, M., Ramadan, Z., Tóth, Z., Nasr, L., & Karimi, S. (2025). Virtual influencers versus real connections: Exploring the phenomenon of virtual influencers. Journal of Advertising, 54(1), 1-19.

2024

• Farah, M.F. & Ramadan, Z. (2024). Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness. Journal of Research in Interactive Marketing, 18(5), 741-758.
• Farah, M.F., Ramadan, Z., & Nassereddine, Y. (2024). When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the Metaverse. Psychology and Marketing, 41(12), 2965-2976.
• Ramadan, Z., Farah, M. F., Abosag, I., & Dahi, B. (2024, June). Love me, love me not: The counterintuitive relationships in social networking sites. In Digital Marketing & eCommerce Conference (pp. 15-22). Cham: Springer Nature Switzerland.
• Farah, M. F., Ramadan, Z., Sammouri, W., & Tawk, P. (2024, June). Digital luxury fashion shows: Leveraging interactive marketing opportunities through social media sentiment analysis. In Digital Marketing & eCommerce Conference (pp. 23-30). Cham: Springer Nature Switzerland.
• Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2024). Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period. Journal of Rural Studies, 108, 103277.
• Mahdi, A., Crick, D., Crick, J. M., Lamine, W., & Spence, M. (2024). A study of entrepreneurial marketing activities and firm performance in an immediate post-COVID-19 era: the moderating role of coopetition. International Journal of Entrepreneurial Behavior & Research, 30(6), 1527-1552.
• Ramadan, Z. (2024). The rise of the egocentric brand and consumer: the case of soulbound tokens (SBT). Qualitative Market Research: An International Journal, 27(5), 921-940.
• Kuran, O., & Khabbaz, L. (2024). Stakeholder dynamics in rural Lebanese women’s entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 18(5), 1098-1125.
• Khabbaz, L., & Kuran, O. (2024). Empowering rural Lebanese female entrepreneurs: A resource-based perspective. Journal of Developmental Entrepreneurship, 29(01), 2450002.
• Ourahmoune, N., & Jurdi, H. E. (2024). The march for gender equality of Algerian women: The struggle for spatial and historical recognition. Gender, Work & Organization, 31(3), 1012-1030.
• Nuweihed, W., & Trendel, O. (2024). The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products. Journal of Marketing Theory and Practice, 32(4), 579-598.
• Khabbaz, L., & Datry, F. (2024). Storytelling-based Socio-economic Interventions for Theaters. In A World Scientific Encyclopedia of Business Storytelling Set 1: Corporate and Business Strategies of Business Storytelling Volume 5: Business Storytelling of Socioeconomics (pp. 163-179).
• Velasco, F., Itani, O. S., & Cajina, P. (2024). Ecolabel persuasion effect across cultures: a comprehensive meta-analysis. International Marketing Review, 41(6), 1190-1217.
• Itani, O. S., Kalra, A., & Rostami, A. (2024). How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities. Technological Forecasting and Social Change, 201, 123221.
• Inyang, E., Itani, O. S., Alnakhli, H., & White, J. (2024). Sales team value co-creation in turbulent markets: the role of team learning and agility. Journal of Marketing Theory and Practice, 32(4), 599-613.

2023

• Ramadan, Z., Farah, M., Abosag, I., & Sleiman, A. (2023). Typology of e-commerce shoppers: the case of COVID-19. Qualitative Market Research: An International Journal, 26(4), 345-367.
• Ramadan, Z., Farah, M., & Al Rahbany, N. (2023). Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?. Qualitative Market Research: An International Journal, 26(5), 473-493.
• Farah, M. F., Naveed, M., & Ali, S. (2023, May). Blockchain-enabled banking services and customers’ perceived financial well-being: A structural nexus. In National Brand and Private Label Marketing Conference (pp. 41-49). Cham: Springer Nature Switzerland.
• Ramadan, Z., Abosag, I., & Gadalla, E. (2023, April). Less for more: does consumers’ proneness to join more online brand communities negatively impact consumers’ sharing ability?. In Digital Marketing & eCommerce Conference (pp. 1-8). Cham: Springer Nature Switzerland.
• Ramadan, Z. & Kanso, J. (2023). Zomato: shaping the future of food. Emerald Emerging Markets Case Studies, 13(1), pp. 1-16.
• Itani, O. S., Loureiro, S. M. C., & Ramadan, Z. (2023). Engaging with omnichannel brands: the role of consumer empowerment. International Journal of Retail & Distribution Management, 51(2), 238-261.
• Ramadan, Z. (2023). Marketing in the metaverse era: toward an integrative channel approach. Virtual Reality, 27(3), 1905-1918.
• Kuran, O., Bassil, D., & Khabbaz, L. (2023). Capítulo 18. La gestión socioeconómica en un contexto transcultural. In Tratado de gestión socioeconómica: teoría y prácticas (pp. 236-244). McGraw Hill España.
• Moufahim, M., Rodner, V., & El Jurdi, H. (2023). Guest editorial: Sacred journeys: moving in, out and around sacred spaces. Qualitative Market Research: An International Journal, 26(2), 61-67.
• Moufahim, M., Rodner, V., El Jurdi, H., Appau, S., Belk, R., & Rinallo, D. (2023). Researching the sacred: a conversation with samuelson appau, russ Belk and diego Rinallo. Qualitative Market Research: An International Journal, 26(2), 173-182.
• Eslami, H., & Krishnan, T. (2023). New sustainable product adoption: The role of economic and social factors. Energy Policy, 183, 113824.
• Eslami, H., Kabadayi, S., & Kozah, A. E. (2023). The role of market-based transformative service initiatives in service inclusion of refugees. Journal of Services Marketing, 37(7), 836-850.
• Ramadan, Z., Farah, M. F., & Bekdache, S. (2023, May). The examination of social and service relational aspects on customers’ retention. In National Brand and Private Label Marketing Conference (pp. 70-79). Cham: Springer Nature Switzerland.
• Gabler, C. B., Landers, V. M., & Itani, O. S. (2023). Sustainability and professional sales: a review and future research agenda. Journal of Personal selling & sales Management, 43(4), 336-353.
• Itani, O. S., Badrinarayanan, V., & Rangarajan, D. (2023). The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital. European Journal of Marketing, 57(3), 683-717.
• Gabler, C. B., Itani, O. S., & Agnihotri, R. (2023). Activating corporate environmental ethics on the frontline: a natural resource-based view.  Journal of Business Ethics, 186(1), 63-86.
• Kalra, A., Chaker, N. N., Singh, R., Itani, O. S., & Agnihotri, R. (2023). A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use. Industrial Marketing Management, 113, 202-214.
• Kalra, A., Itani, O. S., & Rostami, A. (2023). Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity. Journal of Business & Industrial Marketing, 38(8), 1738-1753.
• Kalra, A., Itani, O. S., & Sun, S. (2023). “Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identification. Journal of Service Theory and Practice, 33(3), 436-461.
• Hollebeek, L. D., Menidjel, C., Itani, O. S., Clark, M. K., & Sigurdsson, V. (2023). Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective. Asia Pacific Journal of Marketing and Logistics, 35(8), 2029-2046.
• Dugan, R., Chaker, N. N., Nowlin, E., Deeter-Schmelz, D., Rangarajan, D., Agnihotri, R., & Itani, O. S. (2023). Preparing for, withstanding, and learning from sales crises: Implications and a future research agenda. Journal of Personal Selling & Sales Management, 43(2), 89-104.

2022

• Mrad, M., Farah, M., & Mehdi, N. (2022). WhatsApp communication service: a controversial tool for luxury brands. Qualitative Market Research: An International Journal, 25(3), 337-360.
• Mahdi, A., Farah, M. F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316.
• Farah, M. F., Ramadan, Z., & Kanso, J. (2022). Satisfying the online food crave: the case of online food aggregators. International Journal of Consumer Studies, 46(4), 1413-1427.
• Farah, M. F., Ramadan, Z., & Yunis, M. (2022, May). The examination of tech disruptions’ patterns on the consumer journey. In Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 (pp. 142-149). Cham: Springer International Publishing.
• Ramadan, Z., & Nsouli, N. Z. (2022). Luxury fashion start-up brands’ digital strategies with female Gen Y in the Middle East. Journal of Fashion Marketing and Management: An International Journal, 26(2), 247-265.
• Mrad, M., Ramadan, Z., & Nasr, L. I. (2022). Computer-generated influencers: the rise of digital personalities. Marketing Intelligence & Planning, 40(5), 589-603.
• El Jurdi, H., Moufahim, M., & Dekel, O. (2022). “They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay. Qualitative Market Research: An International Journal, 25(1), 43-59.
• Ourahmoune, N., & El Jurdi, H. (2022). Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring. In The Routledge companion to marketing and feminism (pp. 257-267). Routledge.
• Tóth, Z., Mrad, M., Itani, O. S., Luo, J., & Liu, M. J. (2022). B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange. Industrial Marketing Management, 104, 226-240.
• Itani, O. S., Kalra, A., & Riley, J. (2022). Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs. Information & Management, 59(3), 103621.
• Itani, O. S., Chonko, L., & Agnihotri, R. (2022). Salesperson moral identity and value co-creation. European Journal of Marketing, 56(2), 500-531.
• Chaker, N. N., Nowlin, E. L., Pivonka, M. T., Itani, O. S., & Agnihotri, R. (2022). Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance. Industrial Marketing Management, 100, 127-144
• Guerreiro, J., Loureiro, S. M. C., Romero, J., Itani, O., & Eloy, S. (2022). Transhumanism and engagement-facilitating technologies in society. Journal of Promotion Management, 28(5), 537-558.
• Itani, O. S., & Chaker, N. N. (2022). Harnessing the power within: The consequences of salesperson moral identity and the moderating role of internal competitive climate. Journal of Business Ethics, 181(4), 847-871.

2021

• Ramadan, Z., F Farah, M., & El Essrawi, L. (2021). From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609.
• Farah, M. F. (2021). Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic Marketing, 12(2), 280-301.
• Farah, M. F., & Mehdi, N. I. (2021). Consumer ethnocentrism and consumer animosity: A literature review. Strategic Change, 30(1), 19-28.
• Naveed, M., Farah, M. F., & Hasni, M. J. S. (2021). The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being. International Journal of Bank Marketing, 39(7), 1091-1113.
• Ramadan, Z., Farah, M. F., & Bou Saada, R. (2021). Fooled in the relationship: How Amazon Prime members’ sense of self‐control counter‐intuitively reinforces impulsive buying behavior. Journal of Consumer Behaviour, 20(6), 1497-1507.
• Hasni, M. J. S., Farah, M. F., & Adeel, I. (2021). The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan. Journal of Tourism Futures.
• Ramadan, Z. (2021). “Alexafying” shoppers: The examination of Amazon’s captive relationship strategy. Journal of Retailing and Consumer Services, 62, 102610.
• Kuran, O., Bassil, D., & Khabbaz, L. (2021). Chapitre 18. SEAM in Cross-Cultural Context. In Traité du management socio-économique (pp. 274-282). EMS Editions.
• Mouchantaf, R., & Bree, J. (2021). L’effet médiateur de la confiance dans les soins d’un pays sur la relation entre la qualité des soins et l’attitude envers le tourisme médical: le cas Libanais (No. hal-03437469).
• Ourahmoune, N. & Jurdi, H.E. (2021). Beauty salon a marketplace icon. Consumption Markets & Culture, 24(6), 611-619.
• Eslami, H., Najem, S., Abi Ghanem, D., & Ahmad, A. (2021). The potential of urban distributed solar energy in transition economies: The case of Beirut city. Journal of Environmental Management, 285, 112121.
• Itani, O. S., Kalra, A., Chaker, N. N., & Singh, R. (2021). “Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender. Industrial Marketing Management, 98, 283-298.
• Itani, O. S., & Hollebeek, L. D. (2021). Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services. Journal of Services Marketing, 35(8), 1073-1091.
• Itani, O. S. (2021). “Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism. European Journal of Marketing, 55(4), 1023-1066.
• Itani, O. S., & Hollebeek, L. D. (2021). Light at the end of the tunnel: Visitors’ virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19. Tourism Management, 84, 104290.
• Alnakhli, H., Inyang, A. E., & Itani, O. S. (2021). The role of salespeople in value co-creation and its impact on sales performance. Journal of Business-to-Business Marketing, 28(4), 347-367.
• El Jurdi, H. A., & Ourahmoune, N. (2021). ‘Revolution is a woman’-the feminisation of the Arab spring. Journal of Marketing Management, 37(3-4), 360-363.

2020

• Farah, M. F., & Shahzad, M. F. (2020). Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 44(4), 379-392.
• Farah, M. F., & Ramadan, Z. (2020). Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness. Journal of Retailing and Consumer Services, 53, 101973.
• Farah, M. F., Ramadan, Z., & Shatila, L. (2020). The examination of self-service replenishing solutions’ potential. International Journal of Web Based Communities, 16(2), 134-149.
• Ramadan, Z., & Farah, M. F. (2020). Influencing the influencers: the case of retailers’ social shopping platforms. International Journal of Web Based Communities, 16(3), 279-295.
• Farah, M. F., Mrad, M., Ramadan, Z., & Hamdane, H. (2020, May). Handle with care: adoption of drone delivery services. In International Conference on Advances in National Brand and Private Label Marketing (pp. 22-29). Cham: Springer International Publishing.
• Abosag, I., Ramadan, Z., Baker, T., & Jin, Z. (2020). Customers’ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, 117, 862-872.
• El Jurdi, H., & Houjeir, R. (2020). Cultural norms and the marketplace: favor economies in the Arab world. Journal of Consumer Marketing, 37(2), 226-235.
• Itani, O. S., Krush, M. T., Agnihotri, R., & Trainor, K. J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges. Industrial Marketing Management, 90, 264-275.
• Freling, T. H., Yang, Z., Saini, R., Itani, O. S., & Abualsamh, R. R. (2020). When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias. Organizational Behavior and Human Decision Processes, 160, 51-67.
• Alnakhli, H., Singh, R., Agnihotri, R., & Itani, O. S. (2020). From cognition to action: the effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior. Journal of Business & Industrial Marketing, 35(12), 1915-1927.
• Itani, O. S., El Haddad, R., & Kalra, A. (2020). Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: does relationship duration matter?. Journal of Retailing and Consumer Services, 53, 101980.
• Itani, O. S., Jaramillo, F., & Paesbrugghe, B. (2020). Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors. Journal of Retailing and Consumer Services, 53, 101978.

2019

• Mrad, M., Farah, M. F., & Haddad, S. (2019). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands: M. Mrad et al. Journal of brand management, 26(5), 567-582.
• Farah, M. F., Ramadan, Z., & Harb, D. H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services, 48, 136-143.
• Ramadan, Z., Farah, M. F., & Kassab, D. (2019). Amazon’s approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the US market. Journal of Retailing and Consumer Services, 47, 133-139.
• Ramadan, Z., Farah, M. F., & Daouk, S. (2019). The effect of e-retailers’ innovations on shoppers’ impulsiveness and addiction in web-based communities: the case of Amazon’s Prime Now. International Journal of Web Based Communities, 15(4), 327-343.
• Ramadan, Z. (2019). The democratization of intangible luxury. Marketing Intelligence & Planning, 37(6), 660-673.
• Ramadan, Z., Farah, M., & Audi, H. (2019, May). The advent of the voice moment of truth: the case of Amazon’s Alexa. In International Conference on Advances in National Brand and Private Label Marketing (pp. 165-174). Cham: Springer International Publishing.
• Ramadan, Z. (2019). Brand–brand relational moments. Journal of Brand Management, 26(6), 705-716.
• Maamari, B. E., & Majdalani, J. F. (2019). The effect of highly emotionally intelligent teachers on their students’ satisfaction. International Journal of Educational Management, 33(1), 179-193.
• Azadeh, A., Ahmadzadeh, K., & Eslami, H. (2019). Location optimization of municipal solid waste considering health, safety, environmental, and economic factors. Journal of Environmental Planning and Management, 62(7), 1185-1204.
• Azadeh, A., Kalantari, M., Ahmadi, G., & Eslami, H. (2019). A flexible genetic algorithm-fuzzy regression approach for forecasting: The case of bitumen consumption. Construction Innovation, 19(1), 71-88.
• Itani, O. S., Goad, E. A., & Jaramillo, F. (2019). Building customer relationships while achieving sales performance results: Is listening the holy grail of sales?. Journal of Business Research, 102, 120-130.
• Itani, O. S., Kassar, A. N., & Loureiro, S. M. C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78-90.
• Itani, O. S., Jaramillo, F., & Chonko, L. (2019). Achieving top performance while building collegiality in sales: It all starts with ethics. Journal of Business Ethics, 156(2), 417-438.
• Kuran, O., Khabbaz, L., & El Hage, U. (2019,). The Contribution of Dual Structure to the Enhancement of Higher Education Institutions. In Academy of Management Proceedings (Vol. 2019, No. 1, p. 11560). Briarcliff Manor, NY 10510: Academy of Management.

2018

• Farah, M. F., Hasni, M. J. S., & Abbas, A. K. (2018). Mobile-banking adoption: empirical evidence from the banking sector in Pakistan. \International Journal of Bank Marketing, 36(7), 1386-1413.
• Ramadan, Z., Farah, M. F., & Dukenjian, A. (2018). Typology of social media followers: the case of luxury brands. Marketing Intelligence & Planning, 36(5), 558-571.
• Ramadan, Z. (2018). The gamification of trust: the case of China’s “social credit”. Marketing Intelligence & Planning, 36(1), 93-107.
• Ramadan, Z., Abosag, I., & Zabkar, V. (2018). All in the value: The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising. European Journal of Marketing, 52(7/8), 1704-1726.
• El Jurdi, H., & Smith, S. (2018). Mirror, mirror: National identity and the pursuit of beauty. Journal of Consumer Marketing, 35(1), 40-50.
• Ramadan, Z., Farah, M. and Halawi, B. (2018). How can the Lebanese traditional media stations survive in the presence of digital media? ArabAd Magazine, 28(8).
• Agnihotri, R., Gabler, C. B., Itani, O. S., Jaramillo, F., & Krush, M. T. (2018). Salesperson ambidexterity and customer satisfaction. Keller Center Research Report, 16.

2017

• Farah, M. F. (2017). Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study. International Journal of Bank Marketing, 35(2), 254-274.
• Farah, M. F., & Ramadan, Z. (2017). Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns. Journal of Retailing and Consumer Services, 39, 54-61.
• Ramadan, Z., & Farah, M. F. (2017). The advent of the’social moment of truth’in online communities. International Journal of Web Based Communities, 13(3), 364-378.
• Ramadan, Z., & Farah, M. F. (2017). The Pokémonisation of the first moment of truth. International Journal of Web Based Communities, 13(2), 262-277.
• Farah, M. F. (2017). Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations. International Journal of Bank Marketing, 35(1), 147-172.
• Ramadan, Z., Farah, M. F., & Mrad, M. (2017). An adapted TPB approach to consumers’ acceptance of service-delivery drones. Technology Analysis & Strategic Management, 29(7), 817-828.
• Ramadan, Z. (2017). Examining the dilution of the consumer-brand relationship on Facebook: The saturation issue. Qualitative Market Research: An International Journal, 20(3), 335-353.
• Ramadan, Z., & Mrad, M. (2017). Fashionable stereotypes and evolving trends in the United Arab Emirates. Customer Needs and Solutions, 4(1), 28-36.
• Maamari, B. E., & Majdalani, J. F. (2017). Emotional intelligence, leadership style and organizational climate. International Journal of Organizational Analysis, 25(2), 327-345.
• Cova, B., Cova, V., & El Jurdi, H. (2017). Ethnographies of a Mediterranean vestaval: the passeggiata. In Contemporary consumer culture theory (pp. 130-151). Routledge.
• El Jurdi, H. A., Batat, W., & Jafari, A. (2017). Harnessing the power of religion: Broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing, 37(1), 7-24.
• Gabler, C. B., Agnihotri, R., & Itani, O. S. (2017). Can salesperson guilt lead to more satisfied customers? Findings from India. Journal of Business & Industrial Marketing, 32(7), 951-961
• Agnihotri, R., Trainor, K. J., Itani, O. S., & Rodriguez, M. (2017). Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India. Journal of Business Research, 81, 144-154.
• Agnihotri, R., Gabler, C. B., Itani, O. S., Jaramillo, F., & Krush, M. T. (2017). Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict. Journal of Personal Selling & Sales Management, 37(1), 27-41.
• Kuran, O., Khabbaz, L., & Nehme, Z. N. (2017). Internal Intervener, Hidden Leader. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 17190). Briarcliff Manor, NY 10510: Academy of Management.
• Farah, M. F., & Mehdi, N. (2017). Consumer Ethnocentrism and Consumer Animosity: A Literature Review. Explorations in Globalization and Glocalization: Marketing History through the Ages, 249-251.
• Itani, O. S., Agnihotri, R., & Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler. Industrial Marketing Management, 66, 64-79.
• Itani, O. S. (2017). Who am I? Customer identification: A quantitative synthesis.
• Khabbaz, L. (2017). The SEAM Contribution to the Management of Theatrical Performances: Case of Chateau Trianon–Lebanon. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 13744). Briarcliff Manor, NY 10510: Academy of Management.

2016

• Farah, M. F., & Fawaz, R. S. (2016). A comparison of the influence of personal and cultural values on the consumption of luxury goods across Arab regions: Levant versus Gulf. Contemporary Management Research, 12(2).
• ​Abosag, I., Martin, F., & Ramadan, Z. (2016). Social media and branding in Asia: threats and opportunities. Asia Branding: Connecting Brands, Consumers and Companies, Melewar, T.C., Nguyen B. and D.E. Schultz (Eds.). Palgrave Macmillan, UK.
• Ramadan, Z., & Abosag, I. (2016). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. Asia Branding: Connecting Brands, Consumers and Companies, Melewar, TC, B. Nguyen and DE Schultz (Eds.). Palgrave Macmillan, UK., ISBN-13: 9781137489951.
• Majdalani, J. F., & Maamari, B. E. (2016). Emotional intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283.

2015

• Farah, M. F., & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22-43.
• Farah, M. F., & El Samad, L. (2015). An assessment of advertisements for controversial products in Lebanon: the influence of gender. Advertising & Society Review, 16(2).
• Itani, O. S., & Inyang, A. E. (2015). The effects of empathy and listening of salespeople on relationship quality in the retail banking industry: The moderating role of felt stress. International Journal of Bank Marketing, 33(6), 692-716.
• Dagher, G., Itani, O. S., & Kassar, A. N. (2015). The impact of environment concern and attitude on green purchasing behavior: Gender as the moderator. Contemporary Management Research.

2014

• Abosag, I., & F. Farah, M. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. European Journal of Marketing, 48(11/12), 2262-2283.
• Farah, M. F., & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369.
• Farah, M. F. (2014). An expectancy-value approach to the study of beliefs underlying consumer boycott intention.
• Dagher, G. K., & Itani, O. (2014). Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers. Journal of Consumer Behaviour, 13(3), 188-195.

2013

• El-Khalil, R., & Farah, M. F. (2013). Lean management adoption level in middle eastern manufacturing facilities.

2012

• Dagher, G., & Itani, O. (2012). The influence of environmental attitude, environmental concern and social influence on green purchasing behavior. Review of Business Research, 12(2), 104-111

2011

• Farah, M. F. (2011). The Arab Consumer Boycott of American products: motives and intentions. In Handbook of Islamic Marketing. Edward Elgar Publishing.

2010

• Farah, M. F., & Newman, A. J. (2010). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63(4), 347-355.