El Jurdi, H.A., Baktir, Z., & Price, L.L. (2025). Resourcing hope: refugee agentive consumption acts in protracted displacement. Journal of Public Policy & Marketing, 44(1), 43-60.
2024
Farah, M.F. & Ramadan, Z. (2024). Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness. Journal of Research in Interactive Marketing, 18(5), 741-758.
Farah, M.F., Ramadan, Z., & Nassereddine, Y. (2024). When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the Metaverse. Psychology and Marketing, 41(12), 2965-2976.
Ramadan, Z., Farah, M.F., Abosag, I., & Dahi, B. (2024, June). Love Me, Love Me Not: The counterintuitive relationships in social networking sites. In Digital Marketing and eCommerce Conference (pp. 15-22). Springer, Cham.
Farah, M.F., Ramadan, Z., Sammouri, W., & Tawk, P. (2024). Digital luxury fashion shows: leveraging interactive marketing opportunities through social media sentiment analysis. In Digital Marketing and eCommerce Conference (pp. 23-30). Springer, Cham.
Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period. Journal of Rural Studies, 108, 103277.
Mahdi, A., Crick, D., Crick, J.M., Lamine, W., & Spence, M. (2024). A study of entrepreneurial marketing activities and firm performance in an immediate post-COVID-19 era: the moderating role of coopetition. International Journal of Entrepreneurial Behavior & Research, 30(6), 1527-1552.
Ramadan, Z. (2024). The rise of the egocentric brand and consumer: the case of soul bound tokens (SBT). Qualitative Market Research: An International Journal. 27(5), 921–940.
Mrad, M., Ramadan, Z., Tóth, Z., Nasr, L., & Karimi, S. (2024). Virtual influencers versus real connections: exploring the phenomenon of virtual influencers. Journal of Advertising, 1-19. In press
Kuran, O. & Khabbaz, L. (2024). Stakeholder dynamics in rural Lebanese women’s entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 18(5), 1098-1125.
Khabbaz, L. & Kuran, O. (2024). Empowering rural Lebanese female entrepreneurs: a resource-based perspective. Journal of Developmental Entrepreneurship, 29(01), 2450002.
Khabbaz, L., Kuran, O., & Azouri, M. (2024). Go-to-market strategies for MSMEs: an entrepreneurial marketing perspective in crisis-laden environments. International Journal of Work Innovation. in press
Ourahmoune, N. & Jurdi, H.E. (2024). The march for gender equality of Algerian women: The struggle for spatial and historical recognition. Gender, Work & Organization, 31(3), 1012-1030.
Jurdi, H.E., Baktir, Z., & Price, L.L. (2024). EXPRESS: Resourcing hope: refugee agentive consumption acts in protracted displacement. Journal of Public Policy & Marketing, In Press.
Nuweihed, W. & Trendel, O. (2024). The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products. Journal of Marketing Theory and Practice, 32(4), 579-598.
Khabbaz, L. & Datry, F. (2024). Storytelling-based socio-economic interventions for theaters. In A World Scientific Encyclopedia of Business Storytelling Set 1: Corporate and Business Strategies of Business Storytelling Volume 5: Business Storytelling of Socioeconomics (pp. 163-179).
2023
Ramadan, Z., Farah, M.F., Abosag, I., & Sleiman, A. (2023). Typology of e-commerce shoppers: the case of COVID-19. Qualitative Market Research, 26(4), pp. 345-367.
Ramadan, Z., Farah, M.F., & Al Rahbany, N. (2023). Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry? Qualitative Market Research, 26(5), pp. 473-493.
Ramadan, Z., Farah, M.F., & Bekdache, S. (2023). The examination of social and service relational aspects on customers’ retention. Springer Proceedings in Business and Economics, (pp. 70-79). Springer, Cham.
Farah, M.F., Naveed, M., & Ali, S. (2023). Blockchain-enabled banking services and customers’ perceived financial well-being: an unprecedented structural nexus. In Martínez-López, F.J., Gázquez-Abad, J.C., & Gielens, K. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2023 – 10th International Conference. Springer Proceedings in Business and Economics (pp. 41-49). Springer, Cham.
Ramadan, Z., Abosag, I., & Gadalla, E. (2023). Less for more: does consumers’ proneness to join more online brand communities negatively impact consumers’ sharing ability? Springer Proceedings in Business and Economics, (pp. 1-8). Springer, Cham.
Ramadan, Z. & Kanso, J. (2023). Zomato: shaping the future of food. Emerald Emerging Markets Case Studies, 13(1), pp. 1-16.
Itani, O.S., Loureiro, S.M.C., & Ramadan, Z. (2023). Engaging with omnichannel brands: the role of consumer empowerment. International Journal of Retail and Distribution Management, 51(2), pp. 238-261.
Ramadan, Z. (2023). Marketing in the Metaverse era: toward an integrative channel approach. Virtual Reality, 27(March), 1905-1918.
Kuran, O., Bassil, D., & Khabbaz, L. (2023). Seam in cross-cultural context. Socio-economic approach to management treatise: theory and practices, (185-190). IAP.
Kuran, O., Bassil, D., & Khabbaz, L. (2023). Capítulo 18. La gestión socioeconómica en un contexto transcultural. In Tratado de gestión socioeconómica: teoría y prácticas (pp. 236-244). McGraw Hill España.
Moufahim, M., Rodner, V., & El Jurdi, H.A. (2023). Guest editorial: Sacred journeys: moving in, out and around sacred spaces. Qualitative Market Research: An International Journal, 26(2), 61-6.
Moufahim, M., Rodner, V., El Jurdi, H.A., Appau, S., Belk, R., & Rinallo, D. (2023). Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo. Qualitative Market Research: An International Journal, 26(2),173-182.
Eslami, H. & Krishnan, T. (2023). New sustainable product adoption: The role of economic and social factors. Energy Policy, 183, 113824.
Eslami, H., Kabadayi, S., & Kozah, A.E. (2023). The role of market-based transformative service initiatives in service inclusion of refugees. Journal of Services Marketing, 37(7), 836-850.
Ramadan, Z., Farah, M.F., & Bekdache, S. (2023). The examination of social and service relational aspects on customers’ retention. In Springer Proceedings in Business and Economics (pp. 70-79). Springer, Cham.
Ramadan, Z., Abosag, I., & Gadalla, E. (2023). Less for more: does consumers’ proneness to join more online brand communities negatively impact consumers’ sharing ability? In Springer Proceedings in Business and Economics (pp. 1-8). Springer, Cham.
2022
Mrad, M., Farah, M.F., & Mehdi, N. (2022). WhatsApp communication service: a controversial tool for luxury brands. Qualitative Market Research, 25(3), 337–360.
Mahdi, A., Farah, M.F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316.
Farah, M.F., Ramadan, Z., & Kanso, J. (2022). Satisfying the online food crave: The case of online food aggregators. International Journal of Consumer Studies, 46(4), 1413-1427.
Farah, M.F., Ramadan, Z. & Yunis M. (2022). The examination of tech disruptions’ patterns on the consumer journey. In Martínez-López F., Gázquez-Abad J., Leva, M. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2022 – Ninth International Conference. Springer Proceedings in Business and Economics. Springer, Cham.
Hasni, M.J.S., Farah, M.F., & Adeel, I. (2022). The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan. Journal of Tourism Futures,1497–1507.
Ramadan, Z. & Nsouli, N.Z. (2022). Luxury fashion start-up brands’ digital strategies with female Gen Y in the Middle East. Journal of Fashion Marketing and Management, 26(2), 247-265.
Mrad, M., Ramadan, Z., & Nasr, L.I. (2022). Computer-generated influencers: the rise of digital personalities. Marketing Intelligence and Planning, 40(5), 589-603.
Farah, M.F., Ramadan, Z., & Yunis, M. (2022). The examination of tech disruptions’ patterns on the consumer journey. Springer Proceedings in Business and Economics, (pp. 142-149). Springer, Cham
El Jurdi, H.A., Moufahim, M., & Dekel, O. (2022). “They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay. Qualitative Market Research: An International Journal, 25(1), 43-59.
Ourahmoune, N. & El Jurdi, H.A. (2022). Marketing and the missing feminisms: Decolonial feminism, and the Arab Spring. In The Routledge companion to marketing and feminism (pp. 257-267). Routledge
2021
Ramadan, Z., Farah, M.F., & El Essrawi, L. (2021). From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology and Marketing, 38(4), 596-609.
Farah, M.F. (2021). Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers. Journal of Islamic Marketing, 12(2), 280-301.
Farah, M.F. & Mehdi, N.I. (2021). Consumer ethnocentrism and consumer animosity: A literature review. Strategic Change, 30(1), 19-28.
Farah, M.F., Naveed, M., & Hasni, M.J.S. (2021). The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being. International Journal of Bank Marketing, 39(7), 1091-1113.
Ramadan, Z., Farah, M.F., & Bou Saada, R. (2021). Fooled in the relationship: how Amazon Prime members’ sense of self-control counterintuitively reinforces impulsive buying behavior. Journal of Consumer Behavior, 20(6), 1497–1507.
Ramadan, Z. (2021). “Alexafying” shoppers: The examination of Amazon’s captive relationship strategy. Journal of Retailing and Consumer Services, 62, 102610.
Kuran, O., Bassil, D., & Khabbaz, L. (2021). Chapitre 18. SEAM in Cross-Cultural Context. In Traité du management socio-économique (pp. 274-282). EMS Editions.
Mouchantaf, R. & Bree, J. (2021). L’effet médiateur de la confiance dans les soins d’un pays sur la relation entre la qualité des soins et l’attitude envers le tourisme médical: le cas Libanais (No. hal-03437469).
Ourahmoune, N. & Jurdi, H.E. (2021). Beauty salon a marketplace icon. Consumption Markets & Culture, 24(6), 611-619.
Eslami, H., Najem, S., Abi Ghanem, D., & Ahmad, A. (2021). The potential of urban distributed solar energy in transition economies: The case of Beirut city. Journal of Environmental Management, 285, 112121.
2020
Farah, M.F. & Shahzad, M.F. (2020). Fast-food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 44(4), 379-392.
Farah, M.F. & Ramadan, Z. (2020). Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness. Journal of Retailing and Consumer Services, 53, 101973.
Farah, M.F., Ramadan, Z., & Shatila, L. (2020). The examination of self-service replenishing solutions’ potential. International Journal of Web Based Communities, 16(2),134–149.
Ramadan, Z. & Farah M.F. (2020). Influencing the influencers: the case of retailers’ social shopping platforms. International Journal of Web Based Communities, 16(3), 279–295.
Farah, M.F., Mrad, M., Ramadan, Z., & Hamdane H. (2020). Handle with care: adoption of drone delivery services. In Martínez-López F., Gázquez-Abad J., Breugelmans, E. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2020 – Seventh International Conference. Springer Proceedings in Business and Economics. (pp. 22-29). Springer, Cham.
Abosag, I., Ramadan, Z., Baker, T., & Jin, Z. (2020). Customers’ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, 117, 862-872.
El Jurdi, H.A. & Houjeir, R. (2020). Cultural norms and the marketplace: favor economies in the Arab world. Journal of Consumer Marketing, 37(2), 226-235.
2019
Mrad, M., Farah, M.F., & Haddad, S. (2019). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management, 26(5),567-582.
Farah, M.F., Ramadan, Z. & Harb, D.H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing. Journal of Retailing and Consumer Services, 48, 136-143.
Ramadan, Z., Farah, M.F., & Kassab, D. (2019). Amazon’s approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market. Journal of Retailing and Consumer Services, 47,133-139.
Ramadan, Z., Farah, M.F., & Daouk, S. (2019). The effect of e-retailers’ innovations on shoppers’ impulsiveness and addiction in web-based communities: The case of Amazon’s Prime Now. International Journal of Web Based Communities, 15(4), 327-343.
Ramadan, Z. (2019). The democratization of intangible luxury. Marketing Intelligence and Planning, 37 (6), 660-673.
Ramadan, Z., Farah, M.F., & Audi, H. (2019). The advent of the voice moment of truth: The case of Amazon’s Alexa. Springer Proceedings in Business and Economics, (pp. 165-174). Springer, Cham.
Ramadan, Z. (2019). Brand–brand relational moments. Journal of Brand Management, 26(6), 705-716.
Maamari, B.E. & Majdalani, J.F. (2019). The effect of highly emotionally intelligent teachers on their students’ satisfaction. International Journal of Educational Management, 33(1), 179-193.
Azadeh, A., Ahmadzadeh, K., & Eslami, H. (2019). Location optimization of municipal solid waste considering health, safety, environmental, and economic factors. Journal of Environmental Planning and Management, 62(7), 1185-1204.
Azadeh, A., Kalantari, M., Ahmadi, G., & Eslami, H. (2019). A flexible genetic algorithm-fuzzy regression approach for forecasting: The case of bitumen consumption. Construction Innovation, 19(1), 71-88.
2018
Farah, M.F., Hasni, M.J.S., & Abbas, A.K. (2018). Mobile-banking adoption: empirical evidence from the banking sector in Pakistan. International Journal of Bank Marketing, 36 (7), 1386-1413.
Ramadan, Z., Farah, M.F., & Dukenjian, A. (2018). Typology of social media followers: the case of luxury brands. Marketing Intelligence and Planning, 36(5), 558-571.
Ramadan, Z. (2018). The gamification of trust: the case of China’s “social credit”. Marketing Intelligence and Planning, 36 (1), 93-107.
Ramadan, Z., Abosag, I., & Zabkar, V. (2018). All in the value: The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising. European Journal of Marketing, 52(7/8), 1704-1726.
El Jurdi, H.A. & Smith, S. (2018). Mirror, mirror: national identity and the pursuit of beauty. Journal of Consumer Marketing, 35(1), 40-50.
2017
Farah, M.F. (2017). Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study. International Journal of Bank Marketing, 35(2), 254-274.
Farah, M.F. & Ramadan, Z. (2017). Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns. Journal of Retailing and Consumer Services, 39, 54 -61.
Ramadan, Z., & Farah, M.F. (2017). The advent of the ‘social moment of truth’ in online communities. International Journal of Web Based Communities,13(3), 364-378.
Ramadan, Z. & Farah, M.F. (2017). The Pokémonisation of the first moment of truth. International Journal of Web Based Communities, 13(2), 262-277.
Farah, M.F. (2017). An application of the theory of planned behavior to customer switching intentions in the context of bank consolidations. International Journal of Bank Marketing, 35(1),147-172.
Ramadan, Z., Farah, M.F., & Mrad, M. (2017). An adapted TPB approach to consumers’ acceptance of service-delivery drones. Technology Analysis and Strategic Management, 29(7), 817-828.
Ramadan, Z. (2017). Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue. Qualitative Market Research, 20(3), 335-353.
Ramadan, Z. & Mrad, M. (2017). Fashionable stereotypes and evolving trends in the United Arab Emirates. Customer Needs and Solutions, 4, 28-36.
Maamari, B.E., & Majdalani, J.F. (2017). Emotional intelligence, leadership style, and organizational climate. International Journal of Organizational Analysis, 25(2), 327-345.
Cova, B., Cova, V., & El Jurdi, H.A. (2017). Ethnographies of a Mediterranean vestaval: the passeggiata. In Contemporary consumer culture theory, (pp. 130-151). Routledge.
El Jurdi, H.A., Batat, W., & Jafari, A. (2017). Harnessing the power of religion: Broadening sustainability research and practice in the advancement of ecology. Journal of Macromarketing, 37(1), 7-24.
2016
Farah, M.F. & Fawaz, R. (2016). A Comparison of the influence of personal and cultural values on the consumption of luxury goods across Arab regions: Levant versus Gulf. Contemporary Management Research, 12(2), 139-168.
Abosag, I., Martin, F., & Ramadan, Z. (2016). Social media and branding in Asia: threats and opportunities. Asia Branding: Connecting Brands, Consumers and Companies, Melewar, T.C., Nguyen B. and D.E. Schultz (Eds.). Palgrave Macmillan, UK.
Ramadan, Z. & Abosag, I. (2016). Understanding online brand relationships in Western Asia: The Case of Lebanon and Saudi Arabia. Ramadan, Z., & Abosag, I. (2016). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. Asia Branding: Connecting Brands, Consumers and Companies, Melewar, TC, B. Nguyen and DE Schultz (Eds.). Palgrave Macmillan, U.K.
Majdalani, J.F. & Maamari, B.E. (2016). Emotional intelligence, a tool for customer satisfaction. Journal for Global Business Advancement, 9(3), 275-283.
2015
Farah, M.F. & El Samad, L. (2015). Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities. Journal of Islamic Marketing, 6(1), 22–43.
Farah, M.F. & El Samad, L. (2015). An assessment of advertisements for controversial products in Lebanon: the influence of gender. Advertising and Society Review, 16(2).
2014
Abosag, I. & Farah, M.F. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment. European Journal of Marketing, 48(11-12), 2262-2283.
Farah, M.F. & El Samad, L. (2014). The effects of religion and religiosity on advertisement assessment among Lebanese consumers. Journal of International Consumer Marketing, 26(4), 344-369.
Farah, M.F. (2014). An expectancy-value approach to the study of beliefs underlying consumer boycott intention. International Journal of Business and Management, 9(10), 101-115.