Marketing
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Academic Publications
2024 El Jurdi, H. A., Baktir, Z., & Price, L. L. (2024). “Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement”. Journal of Public Policy & Marketing, 0(0). https://doi.org/10.1177/07439156241284632 2023 Nuweihed, W., & Trendel, O. (2023). The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products. Journal of Marketing Theory and Practice, 1-20., DOI: 10.1080/10696679.2023.2249213 Farah, M.F., Naveed, M., Ali, S. (2023) Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus . Springer Proceedings in Business and Economics, pp. 41-49. DOI: 10.1007/978-3-031-32894-7_5. Ramadan, Z., Farah, M., Al Rahbany, N. (2023) Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry? Qualitative Market Research, 26(5), pp. 473-493. DOI: 10.1108/QMR-12-2021-0148. Ramadan, Z., Farah, M., Abosag, I., Sleiman, A. (2023) Typology of e-commerce shoppers: the case of COVID-19 . Qualitative Market Research, 26(4), pp. 345-367. DOI: 10.1108/QMR-12-2021-0154. Ramadan, Z., Farah, M.F., Bekdache, S. (2023). The Examination of Social and Service Relational Aspects on Customers’ Retention . Springer Proceedings in Business and Economics, pp. 70-79. DOI: 10.1007/978-3-031-32894-7_9. Ramadan, Z., Abosag, I., Gadalla, E. (2023). Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? Springer Proceedings in Business and Economics, pp. 1-8. DOI: 10.1007/978-3-031-31836-8_1. Ramadan, Z., Kanso, J. (2023). Zomato: shaping the future of food . Emerald Emerging Markets Case Studies, 13(1), pp. 1-16. DOI: 10.1108/EEMCS-06-2022-0214. Moufahim, M., Rodner, V., El Jurdi, H. (2023). Guest editorial: Sacred journeys: moving in, out and around sacred spaces . Qualitative Market Research: An International Journal, 26(2), 61-67. DOI: 10.1108/QMR-02-2023-199. Moufahim, M., Rodner, V., El Jurdi, H., Appau, S., Belk, R., Rinallo, D. (2023). Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo . Qualitative Market Research: An International Journal, 26(2), 173-182. DOI: 10.1108/QMR-02-2023-0016. Ourahmoune, N., Jurdi, H. E. (2023). The march for gender equality of Algerian women: The struggle for spatial and historical recognition . Gender, Work & Organization. DOI: 10.1111/gwao.13082. Dugan, R., Chaker, N.N., Nowlin, E., Deeter-Schmelz, D., Rangarajan, D., Agnihotri, R., Itani, O.S. (2023) Preparing for, withstanding, and learning from sales crises: Implications and a future research agenda . Journal of Personal Selling and Sales Management, 43(2), pp. 89-104. DOI: 10.1080/08853134.2022.2108821. Gabler, C.B., Landers, V.M., Itani, O.S. (2023). Sustainability and professional sales: a review and future research agenda . Journal of Personal Selling and Sales Management, 43(4), pp. 336-353. DOI: 10.1080/08853134.2023.2244675. Gabler, C.B., Itani, O.S., Agnihotri, R. (2023). Activating Corporate Environmental Ethics on the Frontline: A Natural Resource-Based View . Journal of Business Ethics, 186(1), pp. 63-86. DOI: 10.1007/s10551-022-05201-2 Hollebeek, L.D., Menidjel, C., Itani, O.S., Clark, M.K., Sigurdsson, V. (2023) Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective . Asia Pacific Journal of Marketing and Logistics, 35(8), pp. 2029-2046. DOI: 10.1108/APJML-08-2022-0654. Kalra, A., Chaker, N.N., Singh, R., Itani, O.S., Agnihotri, R. (2023) A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use . Industrial Marketing Management, 113, pp. 202-214. DOI: 10.1016/j.indmarman.2023.06.005 Kalra, A., Itani, O.S., Rostami, A. (2023). Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity . Journal of Business and Industrial Marketing, 38(8), pp. 1738-1753. DOI: 10.1108/JBIM-01-2022-0056. Kalra, A., Itani, O.S., Sun, S. (2023). “Turning role conflict into performance”: assessing the moderating role of self-monitoring, manager trust and manager identification . Journal of Service Theory and Practice, 33(3), pp. 436-461. DOI: 10.1108/JSTP-08-2022-0163. Itani, O.S., Badrinarayanan, V., Rangarajan, D. (2023). The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital . European Journal of Marketing, 57(3), pp. 683-717. DOI: 10.1108/EJM-11-2021-0916. Itani, O.S., Loureiro, S.M.C., Ramadan, Z. (2023). Engaging with omnichannel brands: the role of consumer empowerment . International Journal of Retail and Distribution Management, 51(2), pp. 238-261. DOI: 10.1108/IJRDM-02-2022-0044. 2022 Farah, M.F., Ramadan, Z., Kanso, J. (2022). Satisfying the online food crave: The case of online food aggregators . International Journal of Consumer Studies, 46(4), pp. 1413-1427. DOI: 10.1111/ijcs.12768. Farah, M.F., Ramadan, Z., Yunis, M. (2022). The Examination of Tech Disruptions’ Patterns on the Consumer Journey . Springer Proceedings in Business and Economics, pp. 142-149. DOI: 10.1007/978-3-031-06581-1_19. Hasni, M.J.S., Farah, M.F., Adeel, I. (2022) The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan . Journal of Tourism Futures. DOI: 10.1108/JTF-09-2021-0220. Mahdi, A., Farah, M.F., Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context . Journal of Consumer Marketing, 39(3), pp. 306-316. DOI: 10.1108/JCM-05-2020-3863. Ramadan, Z., Nsouli, N.Z. (2022). Luxury fashion start-up brands’ digital strategies with female Gen Y in the Middle East . Journal of Fashion Marketing and Management, 26(2), pp. 247-265. DOI: 10.1108/JFMM-10-2020-0222. Mrad, M., Farah, M., Mehdi, N. (2022). WhatsApp communication service: a controversial tool for luxury brands . Qualitative Market Research, 25(3), pp. 337-360. DOI: 10.1108/QMR-10-2021-0132. Mrad, M., Ramadan, Z., Nasr, L.I. (2022). Computer-generated influencers: the rise of digital personalities . Marketing Intelligence and Planning, 40(5), pp. 589-603. DOI: 10.1108/MIP-12-2021-0423. Chaker, N.N., Nowlin, E.L., Pivonka, M.T., Itani, O.S., Agnihotri, R. (2022). Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance . Industrial Marketing Management, 100, pp. 127-144. DOI: 10.1016/j.indmarman.2021.10.006. Itani, O.S., Chaker, N.N. (2022). Harnessing the Power Within: The Consequences of Salesperson Moral Identity and the Moderating Role of Internal Competitive Climate . Journal of Business Ethics, 181(4), pp. 847-871. DOI: 10.1007/s10551-021-04794-4. Itani, O.S., Chonko, L., Agnihotri, R. (2022). Salesperson moral identity and value co-creation . European Journal of Marketing, 56(2), pp. 500-531. DOI: 10.1108/EJM-06-2020-0431. Itani, O.S., Kalra, A., Riley, J. (2022). Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs . Information and Management, 59(3), art. no. 103621. DOI: 10.1016/j.im.2022.103621. Tóth, Z., Mrad, M., Itani, O.S., Luo, J., Liu, M.J. (2022). B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange . Industrial Marketing Management, 104, pp. 226-240. DOI: 10.1016/j.indmarman.2022.04.019. 2021 Farah, M.F. (2021). Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers . Journal of Islamic Marketing, 12(2), pp. 280-301. DOI: 10.1108/JIMA-09-2019-0191. Farah, M.F., Mehdi, N.I. (2021) Consumer ethnocentrism and consumer animosity: A literature review . Strategic Change, 30(1), pp. 19-28. DOI: 10.1002/jsc.2384. Naveed, M., Farah, M.F., Hasni, M.J.S. (2021). The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being . International Journal of Bank Marketing, 39 (7), pp. 1091-1113. DOI: 10.1108/IJBM-02-2021-0068. Ramadan, Z., F. Farah, M., El Essrawi, L. (2021). From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs . Psychology and Marketing, 38 (4), pp. 596-609. DOI: 10.1002/mar.21441. Alnakhli, H., Inyang, A.E., Itani, O.S. (2021). The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance . Journal of Business-to-Business Marketing, 28 (4), pp. 347-367. DOI: 10.1080/1051712X.2021.2012079. Itani, O.S., Kalra, A., Chaker, N.N., Singh, R. (2021). “Because you are a part of me”: Assessing the effects of salesperson social media use on job outcomes and the moderating roles of moral identity and gender . Industrial Marketing Management, 98, pp. 283-298. DOI: 10.1016/j.indmarman.2021.09.004. Itani, O.S., Hollebeek, L.D. (2021) Light at the end of the tunnel: Visitors’ virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19 . Tourism Management, 84, art. no. 104290. DOI: 10.1016/j.tourman.2021.104290. Itani, O.S. (2021). “Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism European Journal of Marketing, 55(4), pp. 1023-1066. DOI: 10.1108/EJM-06-2019-0469. 2020 Farah, M.F., Shahzad, M.F. (2020). Fast-food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility . International Journal of Consumer Studies, 44(4), pp. 379-392. DOI: 10.1111/ijcs.12574. Farah, M.F., Mrad, M., Ramadan, Z., Hamdane, H. (2020). Handle with Care: Adoption of Drone Delivery Services . Springer Proceedings in Business and Economics, pp. 22-29. DOI: 10.1007/978-3-030-47764-6_3. Mrad, M., Majdalani, J., Cui, C.C., El Khansa, Z. (2020). Brand addiction in the contexts of luxury and fast-fashion brands . Journal of Retailing and Consumer Services, 55, art. no. 102089. DOI: 10.1016/j.jretconser.2020.102089. Mrad, M., Cui, C.C. (2020). Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption . Journal of Business Research, 113, pp. 399-408. DOI: 10.1016/j.jbusres.2019.09.023. Nieroda, M., Mrad, M., Solomon, M., Cui, C. (2020). The Effect of the User Experience Cycle on the Adoption of Smart Technologies for Innovative Consumers: The Case of Mass-fashion and Luxury Wearables: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 301-302. DOI: 10.1007/978-3-030-39165-2_119. Alnakhli, H., Singh, R., Agnihotri, R., Itani, O.S. (2020) From cognition to action: the effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior . Journal of Business and Industrial Marketing, 35 (12), pp. 1915-1927. DOI: 10.1108/JBIM-06-2019-0302. Freling, T., Yang, Z., Saini, R., Itani, O.S., Rashad Abualsamh, R. (2020). When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias . Organizational Behavior and Human Decision Processes, 160, pp. 51-67. DOI: 10.1016/j.obhdp.2020.01.006. Itani, O.S., El Haddad, R., Kalra, A. (2020). Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter? Journal of Retailing and Consumer Services, 53, art. no. 101980. DOI: 10.1016/j.jretconser.2019.101980. Itani, O.S., Hollebeek, L.D. (2020). Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services . Journal of Services Marketing, 35 (8), pp. 1073-1091. DOI: 10.1108/JSM-10-2020-0410. Itani, O.S., Jaramillo, F., Paesbrugghe, B. (2020). Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors . Journal of Retailing and Consumer Services, 53, art. no. 101978. DOI: 10.1016/j.jretconser.2019.101978. Itani, O.S., Krush, M.T., Agnihotri, R., Trainor, K.J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges . Industrial Marketing Management, 90, pp. 264-275. DOI: 10.1016/j.indmarman.2020.07.015. 2019 Farah, M.F., Ramadan, Z.B., Harb, D.H. (2019). The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing . Journal of Retailing and Consumer Services, 48, pp. 136-143. DOI: 10.1016/j.jretconser.2019.02.016. Mrad, M., Farah, M.F., Haddad, S. (2019). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands . Journal of Brand Management, 26 (5), pp. 567-582. DOI: 10.1057/s41262-018-00146-2. Ramadan, Z. (2019). The democratization of intangible luxury . Marketing Intelligence and Planning, 37 (6), pp. 660-673. DOI: 10.1108/MIP-11-2018-0490. Ramadan, Z.B., Farah, M.F., Kassab, D. (2019). Amazon’s approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market . Journal of Retailing and Consumer Services, 47, pp. 133-139. DOI: 10.1016/j.jretconser.2018.11.018. Ramadan, Z., Farah, M., Audi, H. (2019). The Advent of the Voice Moment of Truth: The Case of Amazon’s Alexa . Springer Proceedings in Business and Economics, pp. 165-174. DOI: 10.1007/978-3-030-18911-2_21. Mrad, M., Cui, C.C. (2019). Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science, p. 171. DOI: 10.1007/978-3-030-02568-7_49. Itani, O.S., Goad, E.A., Jaramillo, F. (2019). Building customer relationships while achieving sales performance results: Is listening the holy grail of sales? Journal of Business Research, 102, pp. 120-130. DOI: 10.1016/j.jbusres.2019.04.048. Itani, O.S., Kassar, A.-N., Loureiro, S.M.C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness . International Journal of Hospitality Management, 80, pp. 78-90. DOI: 10.1016/j.ijhm.2019.01.014. Itani, O.S., Jaramillo, F., Chonko, L. (2019). Achieving Top Performance While Building Collegiality in Sales: It All Starts with Ethics . Journal of Business Ethics, 156 (2), pp. 417-438. DOI: 10.1007/s10551-017-3598-z. 2018 Farah, M.F., Hasni, M.J.S., Abbas, A.K. (2018). Mobile-banking adoption: empirical evidence from the banking sector in Pakistan . International Journal of Bank Marketing, 36 (7), pp. 1386-1413. DOI: 10.1108/IJBM-10-2017-0215. Ramadan, Z., Farah, M.F., Dukenjian, A. (2018). Typology of social media followers: the case of luxury brands . Marketing Intelligence and Planning, 36 (5), pp. 558-571. DOI: 10.1108/MIP-01-2018-0039. Ramadan, Z. (2018). The gamification of trust: the case of China’s “social credit” . Marketing Intelligence and Planning, 36 (1), pp. 93-107. DOI: 10.1108/MIP-06-2017-0100. Cui, C.C., Mrad, M., Hogg, M.K. (2018). Brand addiction: Exploring the concept and its definition through an experiential lens . Journal of Business Research, 87, pp. 118-127. DOI: 10.1016/j.jbusres.2018.02.028. Mrad, M. (2018). Brand addiction conceptual development . Qualitative Market Research, 21(1), pp. 18-38. DOI: 10.1108/QMR-06-2016-0050. Nieroda, M.E., Mrad, M., Solomon, M.R. (2018). How do consumers think about hybrid products? Computer wearables have an identity problem . Journal of Business Research, 89, pp. 159-170. DOI: 10.1016/j.jbusres.2018.04.024. Nieroda, M.E., Mrad, M., Solomon, M.R. (2018). Sporty, Posh or… What Type of Wearable Fits You? A Conceptual Framework for Consumer’s Adoption of Wearable Devices: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 457-458. DOI: 10.1007/978-3-319-66023-3_152. 2017 Farah, M.F., Ramadan, Z.B. (2017). Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns . Journal of Retailing and Consumer Services, 39, pp. 54-61. DOI: 10.1016/j.jretconser.2017.07.005. Farah, M.F. (2017). Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study . International Journal of Bank Marketing, 35(2), pp. 254-274. DOI: 10.1108/IJBM-05-2016-0067. Farah, M.F. (2017). Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations . International Journal of Bank Marketing, 35(1), pp. 147-172. DOI: 10.1108/IJBM-01-2016-0003. Ramadan, Z.B., Farah, M.F., Mrad, M. (2017). An adapted TPB approach to consumers’ acceptance of service-delivery drones . Technology Analysis and Strategic Management, 29 (7), pp. 817-828. DOI: 10.1080/09537325.2016.1242720. Ramadan, Z. (2017). Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue . Qualitative Market Research, 20(3), pp. 335-353. DOI: 10.1108/QMR-07-2016-0064. Mrad, M., Cui, C. (2017). The Roles of Brand Addiction in Achieving Appearance Esteem and Life Happiness in Fashion Consumption: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 1269-1270. DOI: 10.1007/978-3-319-47331-4_245. Mrad, M., Cui, C.C. (2017). Brand addiction: conceptualization and scale development . European Journal of Marketing, 51(11-12), pp. 1938-1960. DOI: 10.1108/EJM-10-2016-0571. Agnihotri, R., Trainor, K.J., Itani, O.S., Rodriguez, M. (2017). Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India . Journal of Business Research, 81, pp. 144-154. DOI: 10.1016/j.jbusres.2017.08.021. Agnihotri, R., Gabler, C.B., Itani, O.S., Jaramillo, F., Krush, M.T. (2017). Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict . Journal of Personal Selling and Sales Management, 37 (1), pp. 27-41. DOI: 10.1080/08853134.2016.1272053. Gabler, C.B., Agnihotri, R., Itani, O.S. (2017). Can salesperson guilt lead to more satisfied customers? Findings from India . Journal of Business and Industrial Marketing, 32(7), pp. 951-961. DOI: 10.1108/JBIM-12-2016-0287. Itani, O.S., Agnihotri, R., Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler . Industrial Marketing Management, 66, pp. 64-79. DOI: 10.1016/j.indmarman.2017.06.012. 2016 2015 Farah, M.F., El Samad, L. (2015). Controversial product advertisements in Lebanon a study of sunni-shi’a sectarian disparities and similarities . Journal of Islamic Marketing, 6(1), pp. 22-43. DOI: 10.1108/JIMA-02-2014-0013. Itani, O.S., Inyang, A.E. (2015). The effects of empathy and listening of salespeople on relationship quality in the retail banking industry: The moderating role of felt stress . International Journal of Bank Marketing, 33(6), pp. 692-716. DOI: 10.1108/IJBM-06-2014-0076. 2014 Abosag, I., Farah, M.F. (2014). The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment . European Journal of Marketing, 48(11-12), pp. 2262-2283. DOI: 10.1108/EJM-12-2013-0737. Farah, M.F., El Samad, L. (2014). The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers . Journal of International Consumer Marketing, 26(4), pp. 344-369. DOI: 10.1080/08961530.2014.919126.