Marketing

Joint publications with MBA students since 2020

Academic journal articles

  1. Farah, M.F., Ramadan, Z., & Nassereddine, Y. (2024). When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the Metaverse. Psychology & Marketing, 41(12), 2965-2976
  2. ​Ramadan, Z., Farah, M.F., Abosag, I., & Sleiman, A. (2023). Typology of e-commerce shoppers: the case of COVID-19. Qualitative Market Research: An International Journal, 26(4), 345-367
  3. Mahdi, A., Farah, M.F., & Ramadan, Z. (2022). What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context. Journal of Consumer Marketing, 39(3), 306-316
  4. Farah, M.F., Ramadan, Z., & Kanso, J. (2022). Satisfying the online food crave: The case of online food aggregators. International Journal of Consumer Studies, 46(4), 1413-1427
  5. Ramadan, Z., Farah, M.F., & El Essrawi, L. (2021). From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs. Psychology & Marketing, 38(4), 596-609
  6. Ramadan, Z., Farah, M.F., & Bou Saada, R. (2021). Fooled in the relationship: How Amazon Prime members’ sense of self‐control counter‐intuitively reinforces impulsive buying behavior. Journal of Consumer Behaviour, 20(6), 1497-1507
  7. Farah, M.F., Ramadan, Z., & Shatila, L. (2020). The examination of self-service replenishing solutions’ potential. International Journal of Web Based Communities, 16(2), 134-149.

Chapters in a Book

  1. Ramadan, Z., Farah, M.F., Abosag, I., & Dahi, B. (2024, June). Love Me, Love Me Not: The counterintuitive relationships in social networking sites. In Digital Marketing & eCommerce Conference (pp. 15-22). Springer, Cham.
  2. Farah, M.F., Ramadan, Z., Sammouri, W., & Tawk, P. (2024, June). Digital luxury fashion shows: leveraging interactive marketing opportunities through social media sentiment analysis. In Digital Marketing & eCommerce Conference (pp. 23-30). Springer, Cham.
  3. Farah, M.F., Mrad, M., Ramadan, Z., & Hamdane H. (2020). Handle with care: adoption of drone delivery services. In Martínez-López F., Gázquez-Abad J., Breugelmans, E. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2020 – Seventh International Conference. Springer Proceedings in Business and Economics. (pp. 22-29). Springer, Cham.
  4. Ramadan, Z., Farah, M.F., & Audi, H. (2019, June). The advent of the voice moment of truth: The Case of Amazon’s Alexa. In Springer Proceedings in Business and Economics. (pp. 165-174). Springer, Cham.

 

Proceedings and Presentations in Refereed Conferences

  1. Farah, M.F., Ramadan, Z., & Nassereddine, Y. (2023, August 4 – 6). Mirror, mirror on the wall, can i with my physical disability be the fairest of them all? Summer American Marketing Association (AMA) Academic Conference, San Francisco: USA.
  2. ​Farah, M.F., Ramadan, Z., & Bdeir, N. (2023, February 10 – 12). Inclusive Marketing in the Web 4.0 Metaverse, Winter American Marketing Association (AMA) Academic Conference, Nashville: USA.
  3. Ramadan, Z., Farah, M.F., & Al Rahbany, N. (2022, February 10 – 18). Reconceiving customer experience: The case of Amazon Explore, Winter American Marketing Association (AMA) Academic Conference, Las Vegas: USA.
  4. Ramadan, Z., Farah, M.F., & Bou Saada R. (2021, August 4 – 6). Fool me once, shame on me, fool me twice, shame on Amazon Prime, Summer American Marketing Association (AMA) Academic Conference, Boston: USA.
  5. Ramadan, Z., Farah, M.F., & Sleiman A., (2021, August 4 – 6). E-commerce and shoppers’ evolution post Covid-19 Summer American Marketing Association (AMA) Academic Conference Boston: USA