Ramadan, Z., Farah, M., Abosag, I., and Sleiman, A. (2023, in press), “Typology of E-commerce Shoppers: The Case of COVID-19”, Qualitative Market Research: An International Journal, 26(4), 345-367 (SJR journal ranking: Q2).
Mrad, M., Farah, M.F., and Mehdi, N. (2022), “WhatsApp communication: a controversial tool for luxury brands”, Qualitative Market Research: An International Journal, 25(3), 337-360. (SJR journal ranking: Q2).
Mehdi, A. Farah, M.F. and Ramadan, Z.B. (2022), “What to believe, whom to blame, and when to share: Exploring the fake news experience in the marketing context”, Journal of Consumer Marketing, 39(3), 306–316. (SJR journal ranking: Q2).
Farah, M.F., Ramadan, Z.B., and Kanso, J. (2022), “Satisfying the online food crave: The case of online food aggregators”, International Journal of Consumer Studies, 46(4), 1413-1427. (SJR journal ranking: Q2).
Ramadan, Z.B., Farah, M.F., and El Essrawi, L. (2021), “From Amazon.com to Amazon.love: how Alexa is redefining companionship and interdependence for people with special needs”, Psychology & Marketing, 38(4), 596–609. (SJR journal ranking: Q1, this article falls within the top 10% most cited publications worldwide in the Marketing field between 2017 to 2022).
Ramadan, Z., Farah, M.F. and Bou Saada, R. (2021), “Fooled in the relationship: how Amazon Prime members’ sense of self-control counterintuitively reinforces impulsive buying behavior”, Journal of Consumer Behavior, 20(6), 1497–1507. (SJR journal ranking: Q2).
Farah, M.F. and Mehdi, N (2021), “Consumer ethnocentrism and consumer animosity: A literature review”, Strategic Change, 30(1), 19-28. (SJR journal ranking: Q2).
Farah, M.F., Ramadan, Z.B. and Shatila, L. (2020), “The examination of self-service replenishing solutions’ potential”, International Journal of Web Based Communities, 16(2), 134–149. (SJR journal ranking: Q2).
Mrad, M., Majdalani, J., Cui, C. C., and El Khansa, Z. (2020), “Brand addiction in the contexts of luxury and fast-fashion brands”, Journal of Retailing and Consumer Services, 55, 102089. (SJR journal ranking: Q1).
Chapters in a Book
Farah, M.F., Mrad, M., Ramadan, Z. and Hamdane H. (2020), “Handle with Care: Adoption of Drone Delivery Services”, in: Martínez-López F., Gázquez-Abad J., Breugelmans, E. (eds) Advances in National Brand and Private Label Marketing. NB&PL 2020 – Seventh International Conference. Springer Proceedings in Business and Economics. (pp. 22-29). Springer, Cham.
Proceedings and Presentations in Refereed Conferences
Farah, M.F., Ramadan, Z. and Nassereddine, Y. (2023, August 4 – 6), “Mirror, Mirror on the wall, can I with my physical disability be the fairest of them all?”, Summer American Marketing Association (AMA) Academic Conference, San Francisco, CA: USA.
Farah, M.F., Ramadan, Z. and Bdeir, N. (2023, February 10 – 12), “Inclusive Marketing in the Web 4.0 Metaverse”, Winter American Marketing Association (AMA) Academic Conference, Nashville: USA.
Ramadan, Z., Farah, M.F., and Al Rahbany, N. (2022, February 10 – 18), “Reconceiving customer experience: The case of Amazon Explore”, Winter American Marketing Association (AMA) Academic Conference, Las Vegas: USA.
Ramadan, Z., Farah, M.F., and Bou Saada R. (2021, August 4 – 6), “Fool me once, shame on me, fool me twice, shame on Amazon Prime”, Summer American Marketing Association (AMA) Academic Conference, Boston: USA.
Ramadan, Z., Farah, M.F., and Sleiman A., (2021, August 4 – 6), “E-commerce and shoppers’ evolution post Covid-19”, Summer American Marketing Association (AMA) Academic Conference, Boston: USA.