Marketing Club
The Marketing Club bridges theory and practices by organizing campaigns and collaborations with businesses to apply marketing knowledge and develop strategies. The club provides a collaborative environment for working on marketing projects and cases, connecting members with prospective companies, and hosting workshops to hone their marketing skills.
Club Officers
Beirut
- President: Cynthia Zebian, cynthia.zebian@lau.edu
- Vice-president: Farah Nassar, farah.nassar02@lau.edu
- Secretary: Issa Sayed, issa.sayed@lau.edu
- Treasurer: Moussa Khalife, moussa.khalife@lau.edu
Byblos
- President: Linda Maalouf, linda.maalouf@lau.edu
- Vice-president: Jerome Dano, jerome.dano@lau.edu
- Secretary: Lana Ghemrawi, lana.ghemrawi@lau.edu
- Treasurer: Rajaa Al Hajjar, rajaa.alhajjar@lau.edu
Events & Activities during 2024/25 Academic Year:
Beirut
- February 12,2025 Ms. Nahlan Saade Workshop (The Secret Recipe for Social Media Success)
- February 19 ,2025 2nd week of april: Shiyaka & Dr. Joelle Majdalani (Marketing in Fashion)
- February 28, 2025 : Mr. Jad Assi (Content Creation)
- March 5, 2025: Dr. Alfred Riachi (Guerilla Marketing)
- March 15,2025 : Wolf of Bey (Marketing, E-commerce)
- Mid-March, 2025 : Mr. Rami Al Najjar (Digital Marketing Workshop)
- Last Week of March (M/W), 2025 : Dr. Hossein Dizeje (Marketing Analytics)
- Week of April 7, 2025 : Mr. Mhammad ali raad (Ads Manager & more)
Byblos
- February 6, 2025: Meet and Greet
- February 24 , 2025: Mr. Jad Al Masri (Freelance and Paid Ads Workshop)
- March 19 , 2025: Ms. Sarah Baydoun (Fashion Marketing - Sarah’s Bag)
- March 24 2025: Dr. Rocío Elízaga Puig (Doctor at ISEM Fashion Business School (Navarra University)), Mr. Rocío Martín Garre (Sales Planner, LOEWE (Lous Vuitton Fashion Goup)) (Fashion Marketing)
- 2nd week of April 2025: Mr. Ghadi Rahi (Automotive Marketing and Branding)
Awards
- Most Active Club
- Most Dynamic Club Member (Linda Maalouf)
- Most Buzz-worthy Event (in collaboration with the Automotive Club)
Events & Activities during 2023/24 Academic Year:
Beirut & Byblos
- February 8 - “Marketing Matters” by Dr. Zahy Ramadan
- February 20 - “Lecture about Marketing in the Tech -Med Field” by Mr. Sassine Mazraani and Ms. Marielle Abi Jaoude
- February 29 - “Digital Marketing & AI” by Sandreen Hitti
- March 21 - “AI & Digital Marketing Workshop” by Dr. Sandreen Hitt
- April 15 - “From Click to Customer, the Toters Journey” by Mr. Tamim Khalf
- April 16 - “Neuromarketing Workshop” by Dr. Dunia Harajli
- April 23 - “Marketing in Healthcare” by Dr. Rachelle Mouchantaf
- April 24 - “Content Creation” Lecture by Mr. Jad Assi
- April 30 - “Career & Education Pathway” by Mr. Bahadir Celik and Mr. Mohamad El Kadi
- December 6 - Discussion with Kazem Fayyad: “Content Creator, Marketing and Entrepreneurial Mindset”
Events & Activities during 2022/23 Academic Year:
Beirut
- March 20 - “Digital Marketing Master Class”
- April 26 - “L’Oreal Brandstorm Round Table”
- May 3 - Trip to Unilever
- October 21 - A workshop by Salah El Magd about the importance of a salesperson in any company. He will provide practical, real-life examples to prove that their role is foundational