Minors for AKSOB Students

Non-AKSOB students wanting to enroll in any minor at AKSOB can do so without any problems based on the procedures in the various links on AKSOB webpage (Minor in Business, Minor in Data Analytics, Minor in Economics and Minor in  Hospitality and Tourism Management).

All AKSOB students are eligible to enroll in minor in Data Analytics.

Below is a map showing the procedure for AKSOB students to qualify and complete the other three minors.

Minor in Data Analytics

To qualify for the Minor in data Analytics, students will need to complete 18 credits total distributed as follows:

Core Requirements (6 credits)

Elective courses (12 credits)

Four electives are to be chosen from the following:

Minor in Hospitality and Tourism

Minor in Hospitality and Tourism:

To qualify for the Minor in Hospitality and Tourism Management, students will need to complete 18 credits total distributed as follows:

Core Requirements (18 credits)

Minor in Business

To qualify for the Minor in Business, students will need to complete 18 credits total described as follows:

Economics Students: Students pursuing a BS in Economics are required to complete three core courses that are common with the BS in Business Program.  To qualify for the Minor in Business, Economics students will need to complete additional 3 courses (or 9 credits) in Business as outlined below.

Required Business Courses (9 credits)

Other Business Courses (9 credits) from the following list of possible courses, with at least one upper level course

Hospitality Students: Students pursuing a BS in Hospitality and Tourism Management are required to complete Six core courses that are common with the BS in Business Program. To qualify for the Minor in Business, Hospitality and Tourism students will need to take additional 2 courses (or 6 credits) in Business as outlined below:

Required Business Courses (18 credits)

Other Business Courses (9 credits) from the following list of possible courses, with at least one upper level course

Minor in Economics

Why Minor in Economics? 

If you wish to get an excellent foundation in economic theories and the dynamics of the world market, and to be able to mix this knowledge with your primary field, then you should consider the minor in economics. 

The minor is academically attractive to students in many majors such as engineering, computer science, mathematics, political science, history and pharmacy. It increases students’ chances of employment in many areas where their primary fields of study interact with economics. 

The curriculum also provides ideal preparation for graduate work in Economics for those coming from quantitative scientific fields (e.g. physics, math, computer science, engineering) or for graduate work in multidisciplinary fields related to undergraduate studies in different fields such as Financial Engineering, Construction and Engineering Management and Economics, Pharmaco-economics, Health Economics and Political Economy.

Minor Course Requirements

To obtain the Minor in Economics, students will complete 18 credits.

Business Students: Students pursuing BS in Business, are required to complete two core courses that are common with the BS in Economic Program. To qualify for the Minor in Economics, Business students will need to complete additional 4 courses (or 12 credits) in Economics courses as outlined below.

Required Economics Courses (12 credits)

Other Economics Courses (6 credits) from the following list of possible courses

Hospitality Students: Students pursuing BS in Hospitality and Tourism Management have to complete a total of 15 credits above their Social Science requirements. They are required to take either ECO201 or ECO202.

Required Social Science Course (3 credits)

Other Economics Courses (6 credits) from the following list of possible courses

Minor in Digital Marketing

Why Minor in Digital Marketing? 
 

The minor in digital marketing at LAU equips students from diverse academic disciplines with the essential competencies necessary to excel in today’s rapidly evolving digital marketing environment. This program integrates theoretical knowledge with practical application, encompassing key domains such as social media, content development, data analytics, and campaign management. Students acquire both foundational expertise and practical skills, equipping them to design and implement effective digital marketing strategies across various sectors, including corporate, nonprofit, and entrepreneurial domains.

Expertise in digital marketing is increasingly crucial as organizations depend more heavily on online platforms for brand development, engagement, and customer interaction, particularly in Lebanon and the MENA region, where investments in digital advertising are experiencing rapid growth. The minor provides students with industry-recognized certifications and exposure to real-world digital tools, thereby substantially enhancing their employment prospects. It is especially advantageous for individuals outside traditional marketing disciplines who aim to supplement their studies with relevant digital competencies.

Graduates will be adept at applying marketing principles to real-world challenges, utilizing social media effectively, analyzing digital data to optimize campaigns, creating compelling digital content, and adapting to emerging tools and trends. Given that roles in digital marketing are among the fastest-growing globally, this minor strategically positions LAU students for success in a competitive employment market while advancing LAU’s objectives for interdisciplinary education and career preparedness. Overall, the minor in digital marketing prepares students to become proficient leaders and innovators within the dynamic digital economy, representing a valuable addition to any academic trajectory at LAU.
 

Minor Course Requirements

Minor in Fashion Marketing

Why Minor in Fashion Marketing? 

The minor in fashion marketing at LAU addresses the growing demand for specialized marketing skills within the dynamic global and regional fashion industry. This minor equips students from multiple disciplines—including business, fashion design, media, and communication—with the strategic, creative, and analytical tools necessary to build and effectively promote fashion brands. It caters to those seeking to commercialize creative talents or pursue careers and entrepreneurial ventures in fashion marketing and luxury brand management.

The program provides a comprehensive introduction to marketing fundamentals, with a focus on the fashion industry, covering brand positioning, consumer behavior, digital campaigns, retail strategy and the cultural impact of fashion. Students learn how to create integrated marketing strategies that incorporate storytelling, visual aesthetics, and digital interaction, as well as address ethical, environmental, and social issues, including sustainability and diversity. Through experiential learning and team projects, students acquire practical skills necessary to address real-world challenges and trends in fashion marketing. 

Considering the limited availability of fashion marketing education in Lebanon and the MENA region, this minor plays a vital role in bridging a significant gap by preparing graduates who are ready to support the regional expansion of fashion brands and platforms. Moreover, it aligns with LAU’s collaborations with esteemed fashion entities, thereby enhancing students’ career opportunities in a highly competitive and culturally significant industry. In summary, the minor in fashion marketing combines academic excellence with industry relevance, empowering students to excel as innovative marketers and strategic leaders amidst the evolving landscape of fashion.

Minor Course Requirements

To obtain the Minor in fashion marketing, the student would have to complete a total of 18 credits distributed as follows:

• Non-business students: 9 core credits (MKT 201 – Introduction to Marketing, MKT 304 – ConsumerBehavior, and MKT 325 – Fashion Marketing) + 9 elective credits
• Business students: 6 core credits (MKT 304 – Consumer Behavior and MKT 335 – Fashion Marketing +9 elective credits

Core Requirements (9 credits)