Department of Marketing
At a Glance
Marketing Faculty and Graduates
16
Marketing Faculty Members
728
BS Business Marketing Emphasis Graduates for the past 5 years
LAU Marketing Research
46
Q1 Academic Papers in Marketing for the past 5 Academic Years
75.41%
Percentage of Q1 Academic Papers
15
Faculty and MBA Students Joint Academic Publications
Message from the Chairperson
Welcome to the Department of Marketing at LAU’s Adnan Kassar School of Business (AKSOB).
As chairperson, it is my honor to introduce you to our department, which is committed to innovation in marketing education and fostering the next generation of forward-thinking leaders in the field. At AKSOB, we are steadfast in equipping our students with the essential knowledge, skills and adaptability required to thrive in the dynamic global marketplace.
Our marketing curriculum is comprehensive and future-focused, combining the latest theories with hands-on experience in areas like consumer behavior, digital marketing, and artificial intelligence. The department includes renowned scholars, recognized among the world’s top 2 percent of scientists for 2024 by Stanford University and Scopus Elsevier for their extensive knowledge and vast experience. Their scholarly contribution paves the way for companies, governments, and policymakers. I encourage you to explore our faculty profiles to gain a deeper understanding of their impactful publications in the most prestigious, peer-reviewed marketing and business journals.
We are honored to provide our students with unparalleled opportunities to engage with industry leaders, both locally and globally, and to publish scholarly research papers in collaboration with our marketing department faculty members. Through guest lectures, workshops and mentorship programs, we ensure that our students are learning not only from academic resources but also from the experiences of marketing professionals that are shaping today’s trends in the field.
We fundamentally dedicate our program to the cultivation of creativity, critical thinking and social responsibility. We encourage our students to engage in creative thinking and to drive innovation in a dynamic business environment. Graduates from the Lebanese American University (LAU), AKSOB, apply their practical expertise and stand out in various fields through completing internships, tackling real-world case studies and working on collaborative projects. Alumni of our program thrive and flourish in a variety of marketing disciplines, from brand management and advertising to digital media and marketing research, as evidenced by our strong emphasis on career preparedness.
The program provides the necessary foundation and inspiration to enable you to achieve your goals, whether you are seeking to influence consumer behavior, shape brands, or drive digital transformation.
I invite you to explore our department and learn more about the exciting possibilities that await you at AKSOB. Together, we will continue to push the boundaries of marketing education and make a lasting impact in the industry.
Sincerely,
Maya F. Farah, Ph.D.
Chairperson, Department of Marketing
Degree Programs