Ms. Gloria Kaba

Bio

Gloria is a part-time instructor in the Marketing Department at the Adnan Kassar School of Business. She holds an MA in Media Studies from Notre Dame University.  She has over 30 years of experience in the field of Marketing and Mass Communications in both the MENA and American markets as a branding and communication specialist. Her branding firm, BrandTribe, is specialized in building brands for clients in various industries, governmental entities in the MENA region. Her brand building strategy is an endless world of ideas and opportunities that provide paths to deeper engagement to clients.  In parallel, Gloria taught marketing courses at the American University of Beirut for 5 years and Mass Communication courses at Notre Dame University for 23 years.  She also occasionally lectures in online MBA courses for American and Canadian universities. Her classes blend theory with real-world application in an engaging package.  She was a keynote speaker and panellist in several regional conferences and created a variety of workshops for universities and the industry at large. 

Teaching Interests

• Marketing Strategy 
• Branding and Brand Management 
• Creative Strategy  

Research Interests

• Religion Branding 
• Online and Offline Customer Experience Journeys 
• Brand Storytelling 
• Innovative 360 degrees Brand Campaigns 
• Multi-Cultural Research 

Workshop Delivered

• The Brand Called Me: Bridge-the-Gap / German Embassy - Msharek (2022-2023) 
• Disruptive Innovation – University of Fredericton – Canada 2022 
• Branding in Real Estate – University of Fredericton – Canada 2021 
• The Chameleon Consultant – University of Fredericton – Canada 2022 
• Brand Communication Basics – Nissan Belgium 2021 
• Online Brand Advocacy – American University of Beirut – 2019 
• The New Marketing Paradigm – Sprint – Inco France for the Francophone Africa 2018 
• Banking on Creativity - BLOM Bank -2016 
• The Brand Purpose (ArabNet- 2016) 
• Plagiarism in Advertising - Université Saint Esprit Kaslik 2016  
• Plain Communication 2009 – Saatchi & Saatchi 
• How to Get Promoted 2009 – Saatchi & Saatchi 
• Creative Media Thinking 2010 – Zenith Media MENA 
• The Campaign, As Good as It Gets – Saatchi & Saatchi Amman 2002